{"id":121465,"date":"2021-03-09T17:00:55","date_gmt":"2021-03-09T16:00:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=121465"},"modified":"2021-03-09T18:15:25","modified_gmt":"2021-03-09T17:15:25","slug":"ifema-regresa-el-22-de-marzo-con-su-primera-feria-presencial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=121465","title":{"rendered":"Ifema regresa el 22 de marzo con su primera feria presencial"},"content":{"rendered":"

El Palacio de Ferias y Congreso de Madrid (Ifema) arranca la actividad presencial en sus instalaciones en marzo, con HIP \u2013 Horeca Professional Expo 2021, del d\u00eda 22 al 24, despu\u00e9s de m\u00e1s de un a\u00f1o sin salones f\u00edsicos. En mayo, del 19 al 23, se espera celebrar Fitur, la Feria Internacional de Turismo, <\/b>primer evento internacional de Europa\u00a0<\/strong>desde la llegada de la pandemia.<\/b><\/p>\n

Las circunstancias sanitarias garantizar\u00e1n o no la celebraci\u00f3n de Fitur, a lo que <\/span>Jos\u00e9 Vicente de los Mozos<\/a>, presidente del Comit\u00e9 Ejecutivo de Ifema,<\/b> espera que s\u00ed, siendo as\u00ed la primera en celebrarse de manera presencial a nivel internacional. El encuentro se podr\u00e1 seguir, por primera vez, de manera telem\u00e1tica. <\/span>\u201cTodos los salones del futuro ser\u00e1n h\u00edbridos,<\/b> por lo que cualquier ciudadano de fuera de la capital podr\u00e1 disfrutarlo\u201d, ha completado.\u00a0<\/span><\/p>\n

De los Mozos a\u00f1ade que se espera adem\u00e1s m\u00e1s de 16 ferias digitales para este 2021 y cerca de 60 presenciales, \u00abaunque el n\u00famero de eventos es cambiante\u00bb. <\/span>Para 2021, trabajamos con un escenario optimista y black<\/em> escenario para poder controlar la viabilidad de Ifema\u201d<\/b>, asegur\u00f3 el profesional.<\/span><\/p>\n

Pruebas ant\u00edgenos y PCR<\/b><\/h3>\n

La seguridad<\/a> es clave, por lo que la organizaci\u00f3n ha elaborado una protocolo sanitario, que cuenta con medici\u00f3n de temperatura, control de acceso, eliminaci\u00f3n del papel y acceso digital, y conteo en tiempo real de las personas presentes en el complejo ferial. Los pabellones cuentan tambi\u00e9n con sistemas limpieza autom\u00e1ticos del aire, equiparables a un ambiente de exterior, ha explicado el <\/span>director general de Ifema, Eduardo L\u00f3pez-Puertas<\/b>. <\/span><\/p>\n

Entre las principales novedades, el profesional anunci\u00f3 que \u201cvamos a implementar un sistema de test ant\u00edgenos y PCR para poder entrar en nuestras instalaciones\u201d. Y, en el caso que no tuviera la prueba de PCR o haya pasado m\u00e1s de 72 horas, \u201cse har\u00e1 un prueba de ant\u00edgeno en la entrada del recinto\u201d. Para ello, est\u00e1n trabajando con la Consejer\u00eda de Salud de la Comunidad de Madrid, y<\/span> tienen previsto habilitar el pabell\u00f3n 4 para las pruebas.<\/b><\/p>\n

En ese contexto, Ifema trabaja en garantizar la seguridad de todos los visitantes que llegan de fuera de nuestras fronteras y que se sientan c\u00f3modos en Madrid. Tal y como explic\u00f3 el director general, hablando de Fitur, \u201c<\/span>estamos trabajando tambi\u00e9n para contar con hoteles restringidos <\/b>y garantizar que cualquier persona que venga tenga la m\u00e1xima seguridad (movilidad y estancia)\u201d.\u00a0<\/span><\/p>\n

En este sal\u00f3n internacional, se estima la presencia de 70.000 profesionales, un 50% menos que en la edici\u00f3n de 2020. A esto, De los Mozos complet\u00f3 que \u201cnosotros tenemos que asegurar que los expositores que puedan venir. Y la parte p\u00fablica, depender\u00e1 de la situaci\u00f3n sanitaria\u201d.<\/span><\/p>\n

Transformaci\u00f3n digital<\/b><\/h3>\n

Por otra parte, Ifema est\u00e1 trabajando desde hace dos a\u00f1os con partner tecnol\u00f3gicos para el desarrollo de plataformas para la celebraci\u00f3n digital e h\u00edbrida de ferias profesionales, que esperan anunciar en el mes de abril. En total, l<\/span>a inversi\u00f3n de este proceso ha sido superior a los 10 millones de euros.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

El Palacio de Ferias y Congreso de Madrid va a implementar un sistema de test de ant\u00edgenos y PCR para permitir la entrada a sus instalaciones.<\/p>\n","protected":false},"author":30,"featured_media":121466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[2398,6100],"class_list":["post-121465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-eventos","tag-ifema"],"acf":[],"yoast_head":"\nIfema regresa el 22 de marzo con su primera feria presencial<\/title>\n<meta name=\"description\" content=\"Ifema regresa el 22 de marzo con su primera feria presencial, xxxxx y Fitur, en mayo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=121465\" \/>\n<meta property=\"og:locale\" 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