{"id":121216,"date":"2021-03-05T12:54:36","date_gmt":"2021-03-05T11:54:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=121216"},"modified":"2021-03-17T11:05:31","modified_gmt":"2021-03-17T10:05:31","slug":"contenidos-revista-ipmark-879-marzo-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=121216","title":{"rendered":"Contenidos revista IPMARK 879 marzo 2021"},"content":{"rendered":"

FIRMA INVITADA:\u00a0El valor del asociacionismo, un impulso para avanzar juntos. Lidia Sanz, directora general de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.<\/p>\n

\n

ENTREVISTA DE PORTADA: \u201cLas marcas son uno de los motores m\u00e1s con m\u00e1s fuerza para impulsar un impacto positivo en la sociedad\u201d<\/a> Sara Chamouli, directora de P&G Iberia de la categor\u00eda cuidado del hogar y de la ropa.<\/p>\n

\n

DOSSIER MARKETING DIGITAL<\/a><\/p>\n

El marketing digital, en busca de la alternativa a la cookie de terceros.<\/p>\n

Las agencias digitales, gu\u00edas para las marcas ante el futuro cookieless.<\/p>\n

Arenas movedizas en torno al nuevo medidor de audiencias digitales.<\/p>\n

As\u00ed se preparan los anunciantes ante el entorno cookieless de 2022.<\/p>\n

\u201cLa publicidad digital tendr\u00e1 una explosi\u00f3n hacia la creatividad\u201d Borja Fernandez (Seedtag Spain).<\/p>\n

Publicidad digital sin cookies: \u00bfc\u00f3mo afectar\u00e1 esta nueva realidad a las campa\u00f1as paid media?<\/p>\n

\u201cLa medici\u00f3n m\u00e1s precisa la tendremos en los famosos Wall gardend\u201d Alicia Sampayo (OMD Espa\u00f1a).<\/p>\n

Cambios en Ios Apple de IDFA.<\/p>\n

\u201cEl 5G nos ayudar\u00e1 a desarrollar experiencias inmersivas\u201d Ra\u00fal de la Cruz (Verizon Media).<\/p>\n

\u201cUn first party data optimizado y enriquecido ser\u00e1 clave para planificar campa\u00f1as ultrasegmetnadas\u201d Diego Marinez (Evercom).<\/p>\n

\n

AGENCIAS<\/p>\n

C&A reivindica el #Bodypositive en su \u00faltima campa\u00f1a.<\/p>\n

\n

EMPRESAS<\/p>\n

El dec\u00e1logo sostenible de Flaying Tiger Copenhagen<\/a>. Impacto positivo.<\/p>\n

Las marcas del fabricante desploman a las del distribuidor<\/a>.<\/p>\n

\u201cEsta nueva era digital nos va a permitir ofrecer una experiencia de compra \u00e1gil, c\u00f3moda y segura\u201d<\/a> Alejandra Fraile, (Musgrave).<\/p>\n

Clientes como factor estrat\u00e9gico<\/a>.<\/p>\n

\n

MEDIOS<\/p>\n

Internet, l\u00edder en crecimiento en consumo de medios en 2020.<\/p>\n

Digital salv\u00f3 la inversi\u00f3n de 2020.<\/p>\n

El reflejo de la realidad de los medios.<\/p>\n

\n

ESPECIAL ESPORTS<\/a><\/p>\n

Los eSports, un punto y aparte en el patrocinio deportivo.<\/p>\n

Las agencias de medios, aliadas para las marcas en los eSports. \u00c1lvaro Berm\u00fadez de Castro y Leandro Romero (Mindshare).<\/p>\n

Domino\u2019s y los eSports. Cuatro a\u00f1os aportando valor Laura Ramos (Arena Madrid), Silvia Serrano (Domino\u2019s Pizza) y Jos\u00e9 Daniel Luri (LVP \u2013 Grupo Mediapro.<\/p>\n

\u201cLas marcas no quieren ser un logo asomando por la ventana. Quieren ser protagonistas\u201d Francisco Asensi (OSL-DeAPlaneta.<\/p>\n

\n

INVESTIGACI\u00d3N<\/p>\n

Mucho m\u00e1s que f\u00fatbol<\/a><\/p>\n

\n

EVENTOS<\/a><\/p>\n

Industria del patrocinio, navegaci\u00f3n virtual a contracorriente.<\/p>\n

\u201cTener la mente abierta es b\u00e1sico para sobrevivir\u201d Gerard Tsobanian ( Madrid Trophy Promotion).<\/p>\n

Quelinka para Fan Zone Virtual Movistar Afici\u00f3n a pie de pista.<\/p>\n","protected":false},"excerpt":{"rendered":"

Estos son los contenidos del n\u00famero de marzo 2021 de la revista IPMARK.<\/p>\n","protected":false},"author":28,"featured_media":121546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-121216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"\nContenidos revistas 879 marzo 2021<\/title>\n<meta name=\"description\" content=\"Estos son los contenidos del n\u00famero de marzo 2021 de la revista IPMARK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=121216\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenidos revistas 879 marzo 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