{"id":121120,"date":"2021-03-05T10:36:48","date_gmt":"2021-03-05T09:36:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=121120"},"modified":"2021-03-05T14:19:20","modified_gmt":"2021-03-05T13:19:20","slug":"monica-moro-deja-mccann","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=121120","title":{"rendered":"M\u00f3nica Moro deja McCann"},"content":{"rendered":"

Termina as\u00ed una relaci\u00f3n de m\u00e1s de 20 a\u00f1os entre la creativa m\u00e1s admirada en el sector (seg\u00fan las \u00faltimas tres ediciones del Agency Scope de Scopen, y la agencia, donde comenz\u00f3 como trainee<\/em> hasta convertirse en la primera mujer de nuestro pa\u00eds en alcanzar la posici\u00f3n de directora general creativa<\/strong> dentro del sector publicitario.<\/p>\n

Seg\u00fan el comunicado enviado por la agencia, M\u00f3nica Moro<\/a> habr\u00eda anunciado su decisi\u00f3n hace meses despu\u00e9s de un proceso de reflexi\u00f3n y de deseo de cambio. Junto a ella, tambi\u00e9n abandona McCann Raquel Mart\u00ednez, directora creativa ejecutiva y compa\u00f1era de Moro<\/strong> desde sus inicios. Ambas compartieron el desaf\u00edo de convertir a McCann en un gran hub creativo. Suyas son algunas de las campa\u00f1as m\u00e1s memorables de los \u00faltimos tiempos, creadas para clientes como Coca-Cola, Campofr\u00edo o IKEA.<\/p>\n

La esencia de McCann<\/strong><\/h3>\n

\u201cM\u00f3nica Moro es parte de la esencia de McCann y su ADN est\u00e1 impreso en todos y cada uno de los trabajos de la agencia; quiero expresarle mi profundo agradecimiento por todo lo que nos ha aportado y por el legado creativo que nos deja. McCann es una compa\u00f1\u00eda enfocada en las personas, cuya mayor prioridad es apoyar al talento y hacer que cada uno consiga desarrollar su m\u00e1ximo potencial creativo. Me alegro enormemente de que hayamos podido apoyar a M\u00f3nica y ayudarle a cumplir el sue\u00f1o de iniciar una nueva etapa profesional\u201d,<\/em> ha comentado\u00a0al respecto Marina Specht, CEO de McCann Worldgroup en Espa\u00f1a<\/a>.<\/p>\n

Por su parte, M\u00f3nica Moro ha se\u00f1alado que se trata de \u00a0\u00abuna decisi\u00f3n voluntaria, muy meditada y elegida conscientemente<\/strong>. McCann no s\u00f3lo es mi casa, es mi familia. Es un lugar donde he tenido la oportunidad de aprenderlo casi todo, como profesional y como persona, donde me he sentido querida, apoyada y respetada. Relacionarme con el mejor talento de aqu\u00ed y del resto del mundo y disfrutar de marcas incre\u00edbles ha sido un privilegio. Aprender de clientes que ya son amigos, y sentir su confianza, respeto por la creatividad, y apego al trabajo que hemos hecho juntos ha sido un regalo impagable. Dejar a la familia duele y cuesta, pero es un acto necesario y vital<\/strong>. Irme en este momento, con una agencia tan fuerte, con unos equipos que amo, me hace sentir a\u00fan m\u00e1s orgullosa y agradecida. La generosidad y confianza de mis partners en la agencia ha sido fundamental para poder dar este paso y tratar de cumplir nuevos sue\u00f1os\u201d.<\/em><\/p>\n

El proceso de selecci\u00f3n de candidatos para dirigir creativamente la que ser\u00e1 la nueva McCann fue llevado a cabo de forma conjunta por Marina Specht, CEO del Grupo y la propia M\u00f3nica Moro. La persona que tome su testigo se conocer\u00e1 en breve.<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f3nica Moro, hasta el momento directora general creativa de McCann, ha decidido dejar la agencia en la que ha desarrollado toda su trayectoria profesional para hacer una pausa y replantearse su futuro.<\/p>\n","protected":false},"author":14,"featured_media":121122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6074],"class_list":["post-121120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-publicidad"],"acf":[],"yoast_head":"\nM\u00f3nica Moro abandona McCann<\/title>\n<meta name=\"description\" content=\"M\u00f3nica Moro, directora general creativa de McCann, abandona la agencia. 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