{"id":120947,"date":"2021-03-03T15:13:26","date_gmt":"2021-03-03T14:13:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=120947"},"modified":"2021-03-03T15:13:26","modified_gmt":"2021-03-03T14:13:26","slug":"atresmedia-y-banco-santander-impulso-a-la-tecnologia-era-covid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120947","title":{"rendered":"Atresmedia y Banco Santander, impulso a la tecnolog\u00eda como motor de recuperaci\u00f3n en la crisis COVID"},"content":{"rendered":"<p>La digitalizaci\u00f3n como herramienta clave y necesaria para salir de la crisis y poder avanzar como pa\u00eds de una forma segura, responsable y universal centrar\u00e1 el plan de acciones de ambas entidades durante 2021 a trav\u00e9s de <a href=\"https:\/\/compromiso.atresmedia.com\/levanta-la-cabeza\/\">Levanta la Cabeza<\/a>, iniciativa de Responsabilidad Corporativa del grupo audiovisual centrada en el uso responsable de las herramientas digitales con la que Banco Santander colabora. Con ese objetivo, <strong>Rami Aboukhair, consejero delegado de Santander Espa\u00f1a, y Silvio Gonz\u00e1lez, consejero delegado de Atresmedia<\/strong>, han firmado hoy la renovaci\u00f3n del acuerdo de colaboraci\u00f3n entre ambas entidades<\/p>\n<p>Se desarrollar\u00e1 y amplificar\u00e1 el papel de plataforma abierta que Levanta la cabeza ha tenido desde su creaci\u00f3n, con contenidos de calidad y distribuci\u00f3n multisoporte, de manera que constituya un punto de encuentro dirigido a la sociedad y las empresas para estar m\u00e1s conectados, hacerles part\u00edcipes y contribuir a ser parte de la soluci\u00f3n para avanzar en estos momentos.<\/p>\n<p>En televisi\u00f3n y soportes digitales, difundir\u00e1 tres grandes campa\u00f1as durante el a\u00f1o con tem\u00e1ticas que pongan el foco en la aportaci\u00f3n de la tecnolog\u00eda en el \u00e1mbito social (educaci\u00f3n, conectividad entre personas), laboral (teletrabajo, innovaci\u00f3n abierta, cocreaci\u00f3n) o empresarial (econom\u00eda colaborativa, alcance global de pymes). Piezas que contar\u00e1n con comunicadores de Atresmedia como prescriptores y a las que se sumar\u00e1n la emisi\u00f3n de reportajes a lo largo de todo 2021 en programas informativos y de actualidad de las principales cadenas de Atresmedia TV, Antena 3 y laSexta.<\/p>\n<p>En radio, Levanta la Cabeza<strong>\u00a0contar\u00e1 con una secci\u00f3n en \u2018La Br\u00fajula\u2019<\/strong>, donde el director del espacio de Onda Cero<strong>, Juan Ram\u00f3n Lucas,<\/strong> conversar\u00e1 con asesores y especialistas de Banco Santander sobre distintas claves para afrontar mejor la coyuntura econ\u00f3mica. Con un tono cercano, se abordar\u00e1n, por ejemplo, casos de diferentes empresas que est\u00e1n transformado radicalmente su negocio y digitaliz\u00e1ndolo a ra\u00edz de la situaci\u00f3n actual. Esta secci\u00f3n en directo contar\u00e1 con una versi\u00f3n m\u00e1s extendida en un podcast semanal, que estar\u00e1 alojado en la nueva web y aplicaci\u00f3n de la radio de Atresmedia.<\/p>\n<p>Todo el plan de acciones de 2021 se difundir\u00e1 igualmente en el entorno digital, junto a p\u00edldoras espec\u00edficas y repercusi\u00f3n en redes sociales, y se potenciar\u00e1 igualmente desde la p\u00e1gina oficial de <a href=\"http:\/\/levantalacabeza.info\/\">levantalacabeza.info<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reforzar\u00e1n el papel de plataforma abierta de &#8216;Levanta  la cabeza&#8217; y difundir\u00e1n contenido espec\u00edfico en TV -con spots, y reportajes en programas de Antena 3 y laSexta-, en radio, desde \u2018La Br\u00fajula\u2019 de Onda Cero, y, por supuesto, en el entorno digital.<\/p>\n","protected":false},"author":14,"featured_media":120948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[50],"class_list":["post-120947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atresmedia y Banco Santander impulsan la tecnolog\u00eda frente a la crisis<\/title>\n<meta name=\"description\" content=\"Atresmedia y Banco Santander impulsan la tecnolog\u00eda como motor de recuperaci\u00f3n en la era COVID a trav\u00e9s de la plataforma Levanta la Cabeza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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