{"id":120815,"date":"2021-03-03T14:22:44","date_gmt":"2021-03-03T13:22:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=120815"},"modified":"2021-03-03T18:35:49","modified_gmt":"2021-03-03T17:35:49","slug":"volvo-vendera-solo-coches-electricos-por-internet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120815","title":{"rendered":"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet en 2030"},"content":{"rendered":"<p><strong>Volvo apuesta por el canal online. La firma de automoci\u00f3n ha anunciado que transformar\u00e1 su modelo comercial actual, traslad\u00e1ndolo al terreno digital y fortaleciendo la relaci\u00f3n con sus clientes. Los concesionarios continuar\u00e1n operativos, aunque s\u00f3lo para vender, preparar y entregar los veh\u00edculos adquiridos en su ecommerce.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl futuro de Volvo Cars se define por tres pilares: el\u00e9ctrico, online y crecimiento\u201d, ha subrayado <strong>Lex Kerssemakers<\/strong>, director global de operaciones comerciales de <strong>Volvo Cars<\/strong>. \u201cQueremos ofrecer a nuestros clientes tranquilidad y sin preocupaciones a la hora de tener un Volvo,<strong> eliminando la complejidad de adquirir y conducir un coche<\/strong>. La simplificaci\u00f3n y la conveniencia es la clave de todo lo que hacemos\u201d, ha explicado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de la compa\u00f1\u00eda sueca para los pr\u00f3ximos a\u00f1os es <strong>vender \u00fanicamente veh\u00edculos el\u00e9ctricos para 2030, para posicionarse en el mercado el\u00e9ctrico premium<\/strong>, por lo que ha anunciado el lanzamiento de una nueva familia de este tipo de veh\u00edculos. Pero tambi\u00e9n, su intenci\u00f3n de que la venta se realice \u00fanicamente por internet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte de su nueva estrategia comercial, Volvo Cars <strong>invertir\u00e1 en sus canales de venta online con el fin de reducir la complejidad en su oferta de producto y mostrar\u00e1 precios<\/strong> para ser transparente.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de invertir en el ecosistema digital, <strong>no descartar\u00e1 la red de concesionarios<\/strong>. \u201cSiguen siendo una parte crucial de la experiencia de cliente y continuar\u00e1n siendo responsables de una variedad de servicios como la<strong> venta, la preparaci\u00f3n, la entrega y el servicio de veh\u00edculos<\/strong>\u201d, se\u00f1alan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, <strong>Care by Volvo<\/strong>, hasta hace poco conocido como el servicio de suscripci\u00f3n de Volvo Cars, ampliar\u00e1 su oferta para el consumidor. As\u00ed, al comprar un veh\u00edculo el\u00e9ctrico online, se incluir\u00e1 un paquete de cuidado del veh\u00edculo, donde se incluyen servicios como la garant\u00eda, la asistencia en carretera, el seguro y las opciones de carga en el hogar.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como parte de su nueva estrategia comercial, Volvo Cars invertir\u00e1 en sus canales de venta online con el fin de reducir la complejidad en su oferta de producto y mostrar\u00e1 precios para ser transparente. <\/p>\n","protected":false},"author":29,"featured_media":120818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2154,598],"class_list":["post-120815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ecommerce","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030<\/title>\n<meta name=\"description\" content=\"Volvo ha anunciado que transformar\u00e1 su modelo comercial actual, traslad\u00e1ndolo al terreno digital y fortaleciendo la relaci\u00f3n con sus clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=120815\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030\" \/>\n<meta property=\"og:description\" content=\"Volvo ha anunciado que transformar\u00e1 su modelo comercial actual, traslad\u00e1ndolo al terreno digital y fortaleciendo la relaci\u00f3n con sus clientes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=120815\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T13:22:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-03T17:35:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/volvo-vendera-solo-coches-electricos-por-internet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet en 2030\",\"datePublished\":\"2021-03-03T13:22:44+00:00\",\"dateModified\":\"2021-03-03T17:35:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815\"},\"wordCount\":337,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/volvo-vendera-solo-coches-electricos-por-internet.jpg\",\"keywords\":[\"ecommerce\",\"experiencia de cliente\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=120815\",\"name\":\"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/volvo-vendera-solo-coches-electricos-por-internet.jpg\",\"datePublished\":\"2021-03-03T13:22:44+00:00\",\"dateModified\":\"2021-03-03T17:35:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Volvo ha anunciado que transformar\u00e1 su modelo comercial actual, traslad\u00e1ndolo al terreno digital y fortaleciendo la relaci\u00f3n con sus clientes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=120815\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/volvo-vendera-solo-coches-electricos-por-internet.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/volvo-vendera-solo-coches-electricos-por-internet.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=120815#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet en 2030\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030","description":"Volvo ha anunciado que transformar\u00e1 su modelo comercial actual, traslad\u00e1ndolo al terreno digital y fortaleciendo la relaci\u00f3n con sus clientes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=120815","og_locale":"es_ES","og_type":"article","og_title":"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030","og_description":"Volvo ha anunciado que transformar\u00e1 su modelo comercial actual, traslad\u00e1ndolo al terreno digital y fortaleciendo la relaci\u00f3n con sus clientes.","og_url":"https:\/\/ipmark.com\/?p=120815","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-03-03T13:22:44+00:00","article_modified_time":"2021-03-03T17:35:49+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/volvo-vendera-solo-coches-electricos-por-internet.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=120815#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=120815"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet en 2030","datePublished":"2021-03-03T13:22:44+00:00","dateModified":"2021-03-03T17:35:49+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=120815"},"wordCount":337,"image":{"@id":"https:\/\/ipmark.com\/?p=120815#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/volvo-vendera-solo-coches-electricos-por-internet.jpg","keywords":["ecommerce","experiencia de cliente"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=120815","url":"https:\/\/ipmark.com\/?p=120815","name":"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=120815#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=120815#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/volvo-vendera-solo-coches-electricos-por-internet.jpg","datePublished":"2021-03-03T13:22:44+00:00","dateModified":"2021-03-03T17:35:49+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Volvo ha anunciado que transformar\u00e1 su modelo comercial actual, traslad\u00e1ndolo al terreno digital y fortaleciendo la relaci\u00f3n con sus clientes.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=120815#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=120815"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=120815#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/volvo-vendera-solo-coches-electricos-por-internet.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/volvo-vendera-solo-coches-electricos-por-internet.jpg","width":1140,"height":635,"caption":"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet para 2030"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=120815#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Volvo vender\u00e1 solo coches el\u00e9ctricos por internet en 2030"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/120815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=120815"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/120815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/120818"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=120815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=120815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=120815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}