{"id":120793,"date":"2021-03-03T12:33:46","date_gmt":"2021-03-03T11:33:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=120793"},"modified":"2021-03-03T20:09:00","modified_gmt":"2021-03-03T19:09:00","slug":"wpp-compra-nn4m-especializada-comercio-movil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120793","title":{"rendered":"WPP compra NN4M, especializada en comercio m\u00f3vil"},"content":{"rendered":"<p><strong>El grupo publicitario WPP ha anunciado la adquisici\u00f3n de NN4M, compa\u00f1\u00eda especializada en comercio m\u00f3vil, que formar\u00e1 parte de la divisi\u00f3n Wunderman Thompson Commerce, reforzando la oferta multicanal de la consultora de comercio electr\u00f3nico de la multinacional.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda no ha informado del precio final de la operaci\u00f3n, pero s\u00ed ha confirmado que esta adquisici\u00f3n est\u00e1 en l\u00ednea con la estrategia de crecimiento de WPP, que emplea este tipo de acuerdos para <strong>avanzar en \u00e1reas de alto potencial de crecimiento como mar-tech y ecommerce<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al formar parte de <strong>Wunderman Thompson Commerce<\/strong>, NN4M fortalecer\u00e1 la oferta multicanal de la consultor\u00eda de ecommerce, que trabaja a nivel global. \u201cComo l\u00edder en soluciones digitales, NN4M construye aplicaciones de comercio electr\u00f3nico a medida para marcas, y teniendo en cuenta m\u00faltiples puntos de contacto, como el smartphone, la tableta, aplicaciones y experiencias en tienda\u00bb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAl ofrecer servicios de comercio innovadores para retailers, NN4M proporciona a sus clientes soluciones conectadas y basadas en experiencias a trav\u00e9s de los canales m\u00f3vil y en tienda\u201d, explican desde la firma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con sede en Edimburgo, esta compa\u00f1\u00eda cuenta con una plantilla de 50 personas, distribuidas en m\u00faltiples mercados. Entre sus clientes, destacan empresas como <strong>Selfridges &amp; Co., Nestl\u00e9 y River Island<\/strong>, ayud\u00e1ndoles a incrementar la interacci\u00f3n con sus clientes y aumentar su beneficio.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta adquisici\u00f3n est\u00e1 en l\u00ednea con la estrategia de crecimiento de WPP, que emplea este tipo de acuerdos para avanzar en \u00e1reas de alto potencial de crecimiento como mar-tech y ecommerce. <\/p>\n","protected":false},"author":29,"featured_media":120795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2154,50],"class_list":["post-120793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-ecommerce","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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