{"id":120749,"date":"2021-03-02T16:56:47","date_gmt":"2021-03-02T15:56:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=120749"},"modified":"2021-03-02T16:56:47","modified_gmt":"2021-03-02T15:56:47","slug":"amy-armstrong-nombrada-ceo-global-de-initiative","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120749","title":{"rendered":"Amy Armstrong, nombrada CEO global de Initiative\u00a0"},"content":{"rendered":"

Interpublic Group (IPG) ha nombrado a Amy Armstrong directora ejecutiva global de la agencia de medios<\/a> Initiative, en sustituci\u00f3n de Mat Baxter que asume el cargo de presidente mundial de la agencia hasta final de a\u00f1o.<\/b><\/p>\n

Amy Armstrong, que lleva m\u00e1s de 20 a\u00f1os en agencias de IPG, <\/span>hasta ahora, era la CEO de Initiative en Estados Unidos desde 2016<\/b>, donde ha logrado generar resultados comerciales para sus clientes y ha incrementado los ingresos de la agencia. Transparencia, coherencia y cultura de esfuerzo, valores que definen el trabajo de la profesional. Antes de llegar a la agencia de medios, estuvo en BPN Worldwide y fue presidenta en ID Media.\u00a0<\/span><\/p>\n

La profesional se le reconoce como defensora de la <\/span>diversidad, la equidad y la inclusi\u00f3n en Initiative<\/b>, e incluso ha modificado el proceso de reclutamiento dentro de la agencia. Y, adem\u00e1s, se convierte en la primera mujer en dirigir la agencia a nivel mundial, seg\u00fan una publicaci\u00f3n de AdAge.<\/em> Activa en causas ben\u00e9ficas, ha encabezado la recaudaci\u00f3n de fondos para organizaciones de c\u00e1ncer g\u00e1strico y de es\u00f3fago.<\/span><\/p>\n

Adem\u00e1s del cargo de presidente global de Initiative, Mat Baxter, que desempe\u00f1ar\u00e1 hasta final de a\u00f1o, el profesional permanecer\u00e1 dentro de IPG, en un <\/span>nuevo cargo senior que la compa\u00f1\u00eda planea anunciar en los pr\u00f3ximos meses.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Se convierte en la primera mujer en dirigir a nivel global la agencia de medios de IPG.<\/p>\n","protected":false},"author":30,"featured_media":120752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-120749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"\nAmy Armstrong, nombrada CEO global de Initiative\u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=120749\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amy Armstrong, nombrada CEO global de Initiative\u00a0\" \/>\n<meta property=\"og:description\" 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