{"id":120723,"date":"2021-03-02T14:22:34","date_gmt":"2021-03-02T13:22:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=120723"},"modified":"2021-03-03T14:05:26","modified_gmt":"2021-03-03T13:05:26","slug":"ford-elige-wemass-para-promocionar-su-nuevo-suv-electrico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120723","title":{"rendered":"Ford elige Wemass para promocionar su nuevo SUV el\u00e9ctrico\u00a0"},"content":{"rendered":"<p><b>La marca de automoci\u00f3n Ford ha elegido a Wemass (Media Audience Safe Solution) para lanzar su nueva acci\u00f3n publicitaria y promocionar su modelo Mustang MACH-E, nuevo SUV 100% el\u00e9ctrico y con una autonom\u00eda de hasta 610 km.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Se ha elegido el <\/span><b>formato <em>Skintext Video<\/em><\/b><span style=\"font-weight: 400;\">, que sincroniza<em> sking video <\/em>e <em>intext <\/em>en una misma p\u00e1gina. Este modelo publicitario se presenta alrededor del cuerpo de la web en <em>desktop<\/em> y en la posici\u00f3n superior en <em>mobile<\/em>\/<em>tablet<\/em>. Al unir ambos, \u201cse genera doble impacto de v\u00eddeo sobre el usuario, aportando <strong>notoriedad, engagement y visibilidad\u201d<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la actualidad, <a href=\"https:\/\/ipmark.com\/top5-excellence-estrategias-de-marketing-placido-balmaseda-wemass-jurado\/\">Wemass<\/a> es la \u00fanica plataforma del mercado espa\u00f1ol que ofrece este formato publicitario digital. El marketplace da un paso m\u00e1s en su estrategia de crecimiento con este acuerdo con Ford. <\/span><span style=\"font-weight: 400;\">Cuenta con m\u00e1s de 32,8 millones de usuarios \u00fanicos mensuales exclusivos en entornos premium, lo que significa una cobertura nacional superior al 94% de la audiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para <\/span><b>Juan Goyanes, director comercial de Wemass<\/b><span style=\"font-weight: 400;\">: \u201ceste acuerdo con Ford supone la consolidaci\u00f3n de uno de nuestros objetivos m\u00e1s claros,<\/span><b> la innovaci\u00f3n<\/b><span style=\"font-weight: 400;\">, dando al mercado <\/span><b>nuevas f\u00f3rmulas de activaci\u00f3n digital<\/b><span style=\"font-weight: 400;\"> que aporten valor y calidad en el impacto a su audiencia potencial\u201d.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para esta acci\u00f3n publicitaria, se ha optado por el formato Skintext Video para lograr un doble impacto sobre el usuario.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":120810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[1278],"class_list":["post-120723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ford"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford elige Wemass para promocionar su nuevo SUV el\u00e9ctrico\u00a0<\/title>\n<meta name=\"description\" content=\"Ford elige Wemass para promocionar su nuevo SUV el\u00e9ctrico, optando por el formato publicitario Skintext Video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=120723\" \/>\n<meta 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