{"id":120581,"date":"2021-02-26T14:37:29","date_gmt":"2021-02-26T13:37:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=120581"},"modified":"2021-02-26T14:46:07","modified_gmt":"2021-02-26T13:46:07","slug":"industria-creativa-europea-factura-menos-por-covid-19","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120581","title":{"rendered":"La industria creativa europea factura un 31% menos por la COVID-19"},"content":{"rendered":"<p><strong>La pandemia de coronavirus ha impactado en el negocio de la industria creativa europea. Con una p\u00e9rdida del 31% de su facturaci\u00f3n, el volumen total de actividades culturales y las industrias creativas dentro de la Uni\u00f3n Europea se ha desplomado hasta los 444.000 millones de euros en 2020, 199.000 millones menos que lo registrado un a\u00f1o antes.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan indica un estudio reciente de la consultora EY, <em>Rebuilding Europe: the cultural and creative economy before and after the COVID-19 crisis<\/em> (Reconstruir Europa: la econom\u00eda cultural y creativa antes y despu\u00e9s de la crisis de COVID-19, en espa\u00f1ol), en 2020, <strong>la industria creativa y cultural europa cay\u00f3 un 31% como consecuencia de las restricciones asociadas a la crisis sanitaria<\/strong> para reducir el n\u00famero de contagios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, si en 2019, la industria registraba un volumen de ingresos de 643.000 millones de euros, en 2020, esta cifra descend\u00eda hasta posicionarse en los <strong>444.000 millones<\/strong>. Parte de esta ca\u00edda se debe a la cancelaci\u00f3n de eventos, que de acuerdo con otros estudios realizados en otros pa\u00edses europeos, habr\u00eda originado una<strong> p\u00e9rdida de ingresos de entre el 75% y el 85% respecto a 2019 para la industria de los eventos<\/strong>, una parte sustancial de la econom\u00eda creativa.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Implantaci\u00f3n del pase de viaje IATA<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Con el objetivo de paliar estas ca\u00eddas y poder revitalizar la industria, desde Agencias de Eventos Espa\u00f1olas Asociadas (AEVEA) han transmitido a las diferentes instituciones a las que han accedido y en distintos foros la necesidad de trabajar en tres \u00e1reas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por un lado, en la implementaci\u00f3n de documentos y reglas de viaje internacionales unificados, para reiniciar las oportunidades para viajar. Desde LiveCom Alliance, patronal europea de la industria de eventos a la que tambi\u00e9n pertenece AEVEA, se\u00f1alan que la ausencia de uniformidad y previsi\u00f3n \u201cconstituyen una barrera importante para los eventos profesionales, exposiciones internacionales o congresos\u201d. Y <strong>sugieren la implantaci\u00f3n del pase de viaje IATA<\/strong>, que ya est\u00e1 siendo probado por varias aerol\u00edneas, que podr\u00eda ayudar a la celebraci\u00f3n de eventos corporativos y ferias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual modo, se pide<strong> reconocer los resultados de los estudios y eventos de prueba realizados<\/strong>, como la Primavera Sound Barcelona, que demuestren la factibilidad de realizar eventos en vivo dentro de los l\u00edmites marco de las medidas COVID-19 y que permitan ir abri\u00e9ndose cada vez a m\u00e1s aforo. As\u00ed como el desarrollo continuo de las estrategias de vacunaci\u00f3n y pruebas existentes que posibiliten restablecer la confianza entre los viajeros, la libertad de movimiento y la reconstrucci\u00f3n de la conectividad.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cancelaci\u00f3n de eventos, parte sustancial de la econom\u00eda creativa, habr\u00eda causado p\u00e9rdidas de hasta un 85% para el sector. <\/p>\n","protected":false},"author":29,"featured_media":120585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[5470,2114],"class_list":["post-120581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-coronavirus","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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