{"id":120210,"date":"2021-02-23T11:32:52","date_gmt":"2021-02-23T10:32:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=120210"},"modified":"2021-02-23T16:28:24","modified_gmt":"2021-02-23T15:28:24","slug":"monetizacion-de-podcasts-nueva-innovacion-de-spotify","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120210","title":{"rendered":"Monetizaci\u00f3n de podcasts, nueva innovaci\u00f3n de Spotify"},"content":{"rendered":"

Un nuevo avance de Spotify para anunciantes. La marca sueca ha lanzado Audience Network, un nuevo mercado de publicidad de audio, en el que las empresas pondr\u00e1n conectarse con los oyentes que consuman una variedad de contenido. Entre los que incluyen, los originales y exclusivos de la plataforma, podcasts a trav\u00e9s de Anchor y Megaphone, y m\u00fasica con publicidad.\u00a0<\/b><\/p>\n

En el \u00faltimo a\u00f1o, Spotify ha realizado pasos para monetizar la publicidad de audio, desde el lanzamiento de <\/span>Streaming Ad Insertion<\/b>, la expansi\u00f3n de la plataforma de anuncios <\/span>Ad Studio<\/b><\/a> hasta la adquisici\u00f3n de Megaphone. Ahora, nuevo paso, con <\/span>Spotify Audience Network.<\/b><\/p>\n

Este nuevo servicio brinda \u201ca los anunciantes mayor capacidad para llegar a nuestra audiencia a gran escala<\/span>, tanto dentro como fuera de Spotify<\/b>\u201d, seg\u00fan comunicaron en el evento internacional<\/span> \u2018Stream On\u2019 <\/b>de la empresa, guiado por Daniel Ek, fundador y CEO de la compa\u00f1\u00eda.<\/span><\/p>\n

\u201cPor primera vez, la creaci\u00f3n, el consumo y la monetizaci\u00f3n de audio se est\u00e1n llevando a cabo en el mismo lugar<\/b>\u201d, ha explicado el vicepresidente Jay Richman, a\u00f1adiendo de que \u201cel anuncio trata de reunir todas las piezas en un mismo lugar\u201d.\u00a0<\/span><\/p>\n

Spotify Audience Network, Streaming Ad Insertion y compra de podcasts a trav\u00e9s de Spotify Ad Studio) beneficiar\u00e1n a los creadores, anunciantes y oyentes en los pr\u00f3ximos a\u00f1os. Ahora se encuentran <\/span>en la etapa de desarrollo de ofertas <\/b>y esperan compartir m\u00e1s novedades \u201cdurante los pr\u00f3ximos meses\u201d.<\/span><\/p>\n

En el evento, se revelaron otros lanzamientos de la compa\u00f1\u00eda, como nuevas herramientas para art\u00edstias <\/span>\u2018Spotify for Artists<\/b>; contenidos exclusivos como el podcast \u2018Renegades: Born in the USA\u2019<\/em> del presidente<\/span> Barack Obama y Bruce Springsteen<\/b>; o <\/span>mejoras en la calidad del audio<\/b>, en el que los suscriptores premium tendr\u00e1n acceso en algunos mercados a \u2018Spotify HiFi\u2019.<\/span><\/p>\n

Adem\u00e1s, Spotify presenta una nueva asociaci\u00f3n con Anchor y WordPress junto con nuevas funciones y oportunidades ingresos para los creadores de podcasts, como indicamos en el nuevo mercado de publicidad de audio, <\/span>Audience Network.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

La marca sueca ha lanzado Spotify Audience Network, un nuevo mercado de publicidad de audio, que conectar\u00e1 anunciantes con oyentes de distintos contenidos.<\/p>\n","protected":false},"author":30,"featured_media":120211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[3091,4041],"class_list":["post-120210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-podcast","tag-spotify"],"acf":[],"yoast_head":"\nMonetizaci\u00f3n de podcasts, nueva innovaci\u00f3n de Spotify<\/title>\n<meta name=\"description\" content=\"La marca sueca ha lanzado Audience Network, un nuevo mercado de publicidad de audio, en el que los anunciantes conectar\u00e1n con los oyentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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