{"id":120028,"date":"2021-02-19T15:22:20","date_gmt":"2021-02-19T14:22:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=120028"},"modified":"2021-02-19T15:23:08","modified_gmt":"2021-02-19T14:23:08","slug":"fernando-alonso-protagonista-de-la-nueva-campana-de-la-gama-hibrida-de-renault","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120028","title":{"rendered":"Fernando Alonso, protagonista de la nueva campa\u00f1a de la gama h\u00edbrida de Renault"},"content":{"rendered":"<p><strong>\u201cTrabajamos duro no solo para hacer que un hombre conduzca mejor, sino para llevar a todos m\u00e1s lejos\u201d. Con este mensaje llega la nueva campa\u00f1a de Renoult protagonizada por Fernando Alondo, que vuelve a Renault\u00a0 para ser la imagen de la gran apuesta del grupo, su gama E-Tech h\u00edbrida y el\u00e9ctrica. <\/strong><\/p>\n<p>La campa\u00f1a con un toque humano, transmite la historia de pasi\u00f3n tanto de ingenieros como de pilotos y de la simbiosis que se produce entre ambos mundos y su reflejo en la gama de veh\u00edculos de calle equipados con la tecnolog\u00eda E-Tech h\u00edbrida. Busca trasladar la decidida vocaci\u00f3n de Renault por la i<strong>nnovaci\u00f3n tecnol\u00f3gica y el alto rendimient<\/strong>o, que a partir de 2021 estar\u00e1 presente en F\u00f3rmula 1 bajo el emblema del Alpine F1 Team.<\/p>\n<p>Adem\u00e1s del piloto asturiano, la campa\u00f1a tambi\u00e9n incluye otro gui\u00f1o al pasado, mediante la utilizaci\u00f3n de una versi\u00f3n actualizada de la famosa canci\u00f3n de \u201cJohnny and Mary\u201d, de Robert Palmer, que se convirti\u00f3 en un icono de la imagen de Renault hace tres d\u00e9cadas, al formar parte habitual de sus spots publicitarios, y que muchas personas en Espa\u00f1a recordar\u00e1n a\u00fan.<\/p>\n<h3>Difusi\u00f3n<\/h3>\n<p>La estrategia y planificaci\u00f3n de la campa\u00f1a, desarrollada por Renault y <a href=\"https:\/\/ipmark.com\/cristina-barranco-omd-espana-the-future-of-spain\/\" target=\"_blank\" rel=\"noopener noreferrer\">OMD Espa\u00f1a<\/a>, ha optado por un lanzamiento en bloques exclusivos del spot, en formato de 60\u201d, el pr\u00f3ximo d<strong>omingo 21 de febrero<\/strong> en los informativos de la noche de las cuatro principales cadenas de televisi\u00f3n (<strong>Antena 3, Cuatro, Telecinco y La Sexta<\/strong>), garantizando la m\u00e1xima audiencia en un entorno premium. Asimismo, se difundir\u00e1 en las <strong>RRSS<\/strong> (Facebook, Instagram, Linkedin y Twitter) simult\u00e1neamente a las 20,00 horas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta campa\u00f1a buscan trasladar la decidida vocaci\u00f3n de Renault por la innovaci\u00f3n tecnol\u00f3gica y el alto rendimiento, que a partir de 2021 estar\u00e1 presente en F\u00f3rmula 1.<\/p>\n","protected":false},"author":28,"featured_media":120041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2341,2679],"class_list":["post-120028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-publicidad","tag-renault"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fernando Alonso, protagonista de la nueva 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