{"id":120017,"date":"2021-02-19T12:03:58","date_gmt":"2021-02-19T11:03:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=120017"},"modified":"2021-02-19T12:03:58","modified_gmt":"2021-02-19T11:03:58","slug":"contenidos-revista-ipmark-878-febrero-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120017","title":{"rendered":"Contenidos Revista IPMARK 878 febrero 2021"},"content":{"rendered":"<p>FIRMA INVITADA: <span style=\"color: #ff0000;\">La comunicaci\u00f3n de las agencias especializadas en salud en tiempos de pandemia<\/span>. Albert Gonz\u00e1lez de Diego (McCann Health), Elvira Arzubialde (VMLY&amp;Rz y WPP Health) y Noreddine Meterfi (greater than one Europe)<\/p>\n<hr \/>\n<p>ENTREVISTA DE PORTADA: <a href=\"https:\/\/ipmark.com\/entrevista\/entrevista-a-carlos-perez-haribo-espana-y-portugal\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Haribo, pura childlike happiness<\/span><\/a>. Carlos P\u00e9rez, comercial director (marketing&amp;sales) Haribo Esapa\u00f1a y Portugal<\/p>\n<hr \/>\n<p><a href=\"https:\/\/ipmark.com\/informes\/especial-de-branded-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">DOSSIER BRANDED CONTENENT<\/a><\/p>\n<p>La medici\u00f3n no es f\u00e1cil.<\/p>\n<p>Yoigo: \u00abPienso, luego act\u00fao\u00bb.<\/p>\n<p>Txogitxu: t\u00e9cnicas de inboud marketing para potenciar las ventas.<\/p>\n<p>La Vaguada: #donderenacenlashistorias.<\/p>\n<p><span style=\"color: #000000;\">\u00abEl branded content necesita de marcas valientes y con prop\u00f3sito\u00bb.<\/span>Poncho Gar\u00b4cia-Valenzuela y Adolfo Gonz\u00e1lez, de IPG Mediabrands.<\/p>\n<hr \/>\n<p>AGENCIAS<\/p>\n<p>IV edici\u00f3n de &#8216;The Future of Spain&#8217;. <span style=\"color: #ff0000;\"><a href=\"https:\/\/ipmark.com\/the-future-of-spain-sociedad-postpandemica-ego-colaborativa\/\" target=\"_blank\" rel=\"noopener noreferrer\">Por qu\u00e9 no debemos tirar el 2020 a la basura<\/a>.<\/span><\/p>\n<p>Agency Scope 2020\/2021. <a href=\"https:\/\/ipmark.com\/el-valor-de-la-creatividad-entre-agencias-y-anunciantes-en-alza\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">La creatividad suma puntos<\/span><\/a>.<\/p>\n<p>El valor compartido, clave del futuro de la publicidad.<\/p>\n<p>DIA E 2021. <span style=\"color: #ff0000;\">Sostenibilidad, prop\u00f3sito \u00abnecesario\u00bb para las marcas<\/span>.<\/p>\n<p>&#8216;Con mucho acento&#8217;, de Cruzcampo. <span style=\"color: #ff0000;\">Lola Flores vuelve a escena<\/span>.<\/p>\n<p><a href=\"https:\/\/ipmark.com\/caso-de-exito-puerto-de-indias\/\" target=\"_blank\" rel=\"noopener noreferrer\">Puerto de Indias, una marca viva<\/a>.<\/p>\n<hr \/>\n<p>EMPRESAS<\/p>\n<p>El d\u00e9calogo sostenible de P&amp;G. <a href=\"https:\/\/ipmark.com\/el-decalogo-sostenible-de-pg\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\">Lead with Love. 2021 buenas acciones<\/span><\/a>.<\/p>\n<p><a href=\"https:\/\/ipmark.com\/top5-excellence-2020-estrategias-de-marketing-gala-hibrida\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gala TOP5 Excellence 2020. <span style=\"color: #ff0000;\">\u00a1Bienvenidos al Marketing!<\/span><\/a><\/p>\n<p><a href=\"https:\/\/ipmark.com\/los-bestn-food-2021-abren-el-plazo-de-inscripcion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Los Best!N Food 2021 abren plazo de incripciones.<\/a><\/p>\n<hr \/>\n<p><a href=\"https:\/\/ipmark.com\/informes\/informe-farma-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">INFORME FARMA<\/a><\/p>\n<p>La COVID-19. Un antes y un despu\u00e9s para la industria farmac\u00e9utica.<\/p>\n<p><span style=\"color: #000000;\">El valor de una agencia redice en las personas que forman parte de ella.<\/span> Elvira Arzubialde, CEO de VLMY&amp;Rx Espa\u00f1a.<\/p>\n<p>La nueva hoja de ruta de las marcas health.<\/p>\n<p>Reckitt Benckiser y Durex lideran la inversi\u00f3n en Farma.<\/p>\n<p>Novartis, Pfizer y Janssen, marcas Farma mejor reputaci\u00f3n.<\/p>\n<p>Las marcas de Farma experimentan un leve crecimiento en notoriedad publicitaria.<\/p>\n<p>La TV recibe el 74% de la inversi\u00f3n publicitaria.<\/p>\n<p>Campa\u00f1a Ogilvy para Cinfa. <span style=\"color: #000000;\">Papel clave<\/span>.<\/p>\n<hr \/>\n<p>INVESTIGACI\u00d3N<\/p>\n<p>Las redes sociales y la investigaci\u00f3n de mercados (de ideas).<\/p>\n<hr \/>\n<p>MARKETING DIGITAL<\/p>\n<p>La COVID-19 eclipsa a las tecnolog\u00eda en CES 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estos son los contenidos del n\u00famero de febrero 2021 de la revista IPMARK.<\/p>\n","protected":false},"author":28,"featured_media":119207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-120017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contenidos Revista IPMARK 878 febrero 2021<\/title>\n<meta name=\"description\" content=\"Estos son los contenidos del n\u00famero de febrero 2021 de la revista IPMARK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=120017\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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