{"id":120000,"date":"2021-02-19T11:04:12","date_gmt":"2021-02-19T10:04:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=120000"},"modified":"2021-02-19T11:04:12","modified_gmt":"2021-02-19T10:04:12","slug":"mcdonalds-renueva-el-packaging-de-sus-envases","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=120000","title":{"rendered":"McDonald’s renueva el packaging de sus envases"},"content":{"rendered":"

A principios de a\u00f1o, Burger King<\/a> lanzaba al mercado su nueva identidad visual global, con nuevo logotipo, tipograf\u00eda y packaging en los envoltorios de sus productos. Su principal competidor, McDonald\u00b4s ha presentado su nuevo packaging de sus hamburguesas y cajas de patatas fritas, con un dise\u00f1o m\u00e1s \u201cdivertido\u201d y minimalista, en l\u00ednea a su identidad de marca, presentada en 2019.<\/b><\/p>\n

El nuevo dise\u00f1o, elaborado por Pearlfisher<\/strong>, simula en cada envase el producto de su interior, con un tono divertido y minimalista. Por ejemplo, olas de oce\u00e1no envuelven al producto Filet-o-Fisch o c\u00edrculo amarillo en su Egg McMuffin, que recuerda a una yema de huevo, seg\u00fan fuentes consultadas en AdAge<\/em>.<\/span><\/p>\n

El director creativo del estudio, Matt Sia<\/strong>, ha indicado a la publicaci\u00f3n que su principal tarea era descubrir qu\u00e9 era \u201crealmente especial en cada elemento del men\u00fa de la marca. Hay belleza en la simplicidad de los elementos ic\u00f3nicos del men\u00fa, con el fin de hacer sonre\u00edr a la gente\u201d. Adem\u00e1s, se presenta como un elemento \u00fatil para identificar el producto.<\/span><\/p>\n

Desde enero de 2016, la marca de restauraci\u00f3n no hab\u00eda dise\u00f1ado su packaging.\u00a0<\/span><\/p>\n

Este trabajo de branding de Pearlfisher se lanzar\u00e1 a nivel mundial durante los pr\u00f3ximos dos a\u00f1os, aunque ya est\u00e1 presente desde oto\u00f1o del a\u00f1o pasado en algunos mercados, como Australia, Nueva Zelanda y las Islas del Pac\u00edfico<\/strong>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este trabajo de branding de Pearlfisher se lanzar\u00e1 a nivel mundial durante los pr\u00f3ximos dos a\u00f1os.<\/p>\n","protected":false},"author":30,"featured_media":120001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2225,1043],"class_list":["post-120000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-branding","tag-mcdonalds"],"acf":[],"yoast_head":"\nMcDonald's renueva el packaging de sus envases - IPMARK<\/title>\n<meta name=\"description\" content=\"McDonald's renueva el packaging de sus envases con un tono m\u00e1s divertido y minimalisto, en l\u00ednea a su posicionamiento de marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=120000\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald's renueva el packaging de sus envases - 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