{"id":119583,"date":"2021-02-15T12:04:32","date_gmt":"2021-02-15T11:04:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=119583"},"modified":"2021-02-15T12:04:32","modified_gmt":"2021-02-15T11:04:32","slug":"solo-granini-esta-graninisimo-llega-con-tres-spot-televisivos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=119583","title":{"rendered":"\u2018Solo Granini est\u00e1 granin\u00edsimo\u2019, llega con tres spot televisivos"},"content":{"rendered":"<p><b>Granini Espa\u00f1a, propiedad del grupo alem\u00e1n<\/b><a href=\"https:\/\/ipmark.com\/entrevista-puntodeencuentro-jose-marti-cos-eckes-granini\/\"><b> Eckes-Granini<\/b><\/a><b>, ha lanzado en televisi\u00f3n su nueva campa\u00f1a publicitaria para comunicar su nuevo claim de marca \u2018Solo Granini est\u00e1 granin\u00edsimo\u2019. Desarrollada por la agencia Pavlov, este trabajo cuenta con tres spot de 10 segundos de duraci\u00f3n cada uno.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tres situaciones cotidianas protagonizan los tres anuncios de la marca de zumos, en las que el protagonista de cada creatividad reacciona de manera \u201centusiasta\u201d despu\u00e9s de consumir el producto. Se ha elegido localizaciones diferentes para reflejar al espectador los distintos momentos de consumo:<\/span><b> casa, <\/b><b><i>\u2018on the go\u2019<\/i><\/b><b> y en los bares.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a cuenta con una planificaci\u00f3n para TV a nivel nacional, as\u00ed como para las diferentes plataformas audiovisuales digitales y de redes sociales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El equipo de Granini est\u00e1 formado por J\u00falia Estafanell, Elaine Hervell\u00f3, Cristina Olmo, Nuria Coll y Genara Neyra. Los responsables de la campa\u00f1a por parte de Pavlov son Ferran Clari, Salvatore LaMura, Alfredo Binefa y Sandra Martinez. El rodaje ha contado tras la c\u00e1mara con Rebeca Calle y la productora Divisi\u00f3n Q.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"graninisimo en el BAR\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/sgPS27devCk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desarrollada por Pavlov, la marca de zumos presenta tres localizaciones diferentes para reflejar los distintos momentos de consumo.<\/p>\n","protected":false},"author":30,"featured_media":119586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,6215],"class_list":["post-119583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-granini"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018Solo Granini est\u00e1 granin\u00edsimo\u2019, llega con tres spot televisivos<\/title>\n<meta name=\"description\" content=\"\u2018Solo Granini est\u00e1 granin\u00edsimo\u2019, llega con tres spot televisivos, de la mano de la agencia creativa Pavlov.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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