{"id":119257,"date":"2021-02-10T10:57:40","date_gmt":"2021-02-10T09:57:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=119257"},"modified":"2021-02-10T10:57:40","modified_gmt":"2021-02-10T09:57:40","slug":"el-pais-lanza-su-segunda-campana-de-captacion-de-suscriptores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=119257","title":{"rendered":"El Pa\u00eds lanza su segunda campa\u00f1a de captaci\u00f3n de suscriptores"},"content":{"rendered":"<p><strong>Bajo el claim \u00abLo que est\u00e1 pasando necesita lectores\u00bb, El Pa\u00eds lanza su segunda campa\u00f1a de captaci\u00f3n de suscriptores desarrollada por la agencia Shackleton. En ella\u00a0utiliza la t\u00e9cnica de la animaci\u00f3n para ilustrar escenas simb\u00f3licas que representan los valores del diario, como la igualdad de g\u00e9nero, la defensa del medio ambiente o la denuncia de los abusos de poder.<\/strong><\/p>\n<p>La implementaci\u00f3n de los\u00a0<a href=\"https:\/\/ipmark.com\/el-todo-gratis-se-acaba-carrera-por-suscriptores-en-prensa\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>muros de pago<\/strong>\u00a0<\/a>ha cambiado por completo las reglas del juego en un sector que empieza a mirar no solo a las audiencias totales sino a la capacidad de atraer lectores dispuestos a pagar por la informaci\u00f3n en formato digital. Por este motivo, El Pa\u00eds comenz\u00f3 su campa\u00f1a \u00a0<a href=\"https:\/\/www.reasonwhy.es\/actualidad\/campana-el-pais-suscripciones-shackleton\">\u00abSuscr\u00edbete a los hechos\u00bb<\/a>.<\/p>\n<p>Casi un a\u00f1o despu\u00e9s, la agencia y el medio se unen de nuevo para lanzar una segunda entrega con el objetivo de\u00a0reforzar la<strong>\u00a0captaci\u00f3n\u00a0<\/strong>de suscriptores.\u00a0En este sentido, EL PA\u00cdS se define como una herramienta \u00fatil para conocer, comprender y actuar,\u00a0poniendo el acento en temas como la igualdad de g\u00e9nero, la defensa del medio ambiente, la denuncia de los excesos del poder, el di\u00e1logo y los acuerdos.<\/p>\n<p>Para ello, en esta nueva campa\u00f1a hace hincapi\u00e9 en la\u00a0<strong>necesidad de saber lo que ocurre a nuestro alrededor a trav\u00e9s de una llamada a la acci\u00f3n<\/strong>, invitando a los lectores a ser parte del avance y el cambio en estos temas.<\/p>\n<p>La campa\u00f1a, que tiene un fuerte componente digital, cuenta con una propuesta visual que utiliza la<strong>\u00a0t\u00e9cnica de ilustraci\u00f3n<\/strong>\u00a0en una l\u00ednea (one line drawing), y lo hace buscando im\u00e1genes simb\u00f3licas que representan a los lectores del peri\u00f3dico conectados con los temas m\u00e1s importante de la actualidad.<\/p>\n<p>Con este nuevo claim, el medio busca llamar la atenci\u00f3n de los<strong>\u00a0lectores\u00a0<\/strong>y les invita a ser parte del cambio.\u00a0\u201cCuando trabajamos en una campa\u00f1a, el objetivo es conseguir que nuestros lectores sientan que lo que les transmitimos en ella, refuerza el v\u00ednculo que nos une y que es tan importante para nosotros\u00bb, se\u00f1ala\u00a0<strong>Patricia Tortajada<\/strong>, Directora de Marca, Publicidad y Medios en Prisa Noticias.<\/p>\n<p>La campa\u00f1a, compuesta por u<strong>n spot de animaci\u00f3n, una bater\u00eda de ilustraciones para prensa y formatos digitales<\/strong>, as\u00ed como banners con un efecto de \u201cautodibujo\u201d podr\u00e1n verse en diferentes formatos digitales, redes sociales, y en elpais.com durante las pr\u00f3ximas semanas.<\/p>\n<p><iframe loading=\"lazy\" title=\"SPOT | Lo que est\u00e1 pasando necesita lectores | El Pa\u00eds\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Zzddr2eX6b0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ella\u00a0utiliza la t\u00e9cnica de la animaci\u00f3n para ilustrar escenas simb\u00f3licas que representan los valores del diario, como la igualdad de g\u00e9nero, la defensa del medio ambiente o la denuncia de los abusos de poder.<\/p>\n","protected":false},"author":28,"featured_media":119260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[123,2341],"class_list":["post-119257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-prensa","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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