{"id":119218,"date":"2021-02-09T18:17:38","date_gmt":"2021-02-09T17:17:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=119218"},"modified":"2021-02-09T18:17:38","modified_gmt":"2021-02-09T17:17:38","slug":"ricardo-perez-valcarcel-nuevo-director-de-marketing-de-jcdecaux-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=119218","title":{"rendered":"Ricardo P\u00e9rez Valc\u00e1rcel, nuevo director de marketing de JCDecaux en Espa\u00f1a"},"content":{"rendered":"<p><strong>Ricardo P\u00e9rez Valc\u00e1rcel, desde 2018 director de marketing en JCDecaux en M\u00e9xico, pa\u00eds en el que ha desarrollado toca su carrera profesional en el \u00e1mbito de diferentes multinacionales, ha asumido la direcci\u00f3n de marketing del grupo de exterior en Espa\u00f1a.<\/strong><\/p>\n<p>Desde su cargo, Ricardo liderar\u00e1 la estrategia general de marketing con el objetivo de<strong> optimizar el posicionamiento<\/strong> y valor de marca de JCDecaux, as\u00ed como poner en marcha nuevas iniciativas que permitan incrementar la eficiencia global del negocio.<\/p>\n<p>Ricardo estara\u0301 al frente de las distintas a\u0301reas que integran el departamento de Marketing y formara\u0301 parte activa en el desarrollo de pilares estrate\u0301gicos para JCDecaux, como el impulso y comercializacio\u0301n de<strong>\u00a0productos digitales\u00a0<\/strong>enfocados a la venta en programa\u0301tica en Exterior, y las alianzas con terceros en materia de data e innovacio\u0301n.<\/p>\n<p>A lo largo de sus 10 a\u00f1os de experiencia en las \u00e1reas de marketing y producto ha trabajado en <strong>Nestl\u00e9, ACH Foods M\u00e9xico y Grupo Herdez<\/strong> antes de fichar por JCDecaux M\u00e9xico, donde ha ejercido como director de marketing desde 2018.<\/p>\n<p>Acerca de su incorporaci\u00f3n, C<strong>arlos Bar\u00f3n, director general de JCDecaux<\/strong>, ha resaltado la relevancia de un perfil como Ricardo, con experiencia y orientaci\u00f3n clara hacia lo digital, la innovaci\u00f3n y la creatividad, para afrontar con la m\u00e1xima fortaleza esta nueva etapa para el medio exterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>JCDecaux apuesta por el talento interno e internacional para asumir la direcci\u00f3n de marketing en Espa\u00f1a.<\/p>\n","protected":false},"author":28,"featured_media":119219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,323],"class_list":["post-119218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ricardo P\u00e9rez Valc\u00e1rcel, nuevo director de marketing de JCDecaux en Espa\u00f1a<\/title>\n<meta name=\"description\" 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