{"id":119001,"date":"2021-02-05T13:12:55","date_gmt":"2021-02-05T12:12:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=119001"},"modified":"2021-02-05T13:12:55","modified_gmt":"2021-02-05T12:12:55","slug":"david-havas-madrid-y-lola-mullenlowe-mejores-agencias-de-2020","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=119001","title":{"rendered":"DAVID, Havas Madrid y LOLA MullenLowe, mejores agencias creativas de 2020"},"content":{"rendered":"<p><b>La agencia creativa espa\u00f1ola DAVID, con filiales en Madrid, Miami, Sao Paulo y Buenos Aires, fue una de las protagonistas nacionales de la cuarta edici\u00f3n del <\/b><b><i>Business Creative Report<\/i><\/b><b>, de AdForum, al ser elegida en siete ocasiones por sus trabajos publicitarios nacionales e internacionales para Burger King (anunciante\/marca m\u00e1s importante) y Coca-Cola.\u00a0<\/b><\/p>\n<h3><b>DAVID &#8211; Burger King y Coca-Cola (alimentaci\u00f3n y bebidas)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a de la cadena de restauraci\u00f3n <\/span><a href=\"https:\/\/ipmark.com\/whopper-con-moho-y-sin-conservantes-burger-king\/\"><b><i>Moldy Whopper<\/i><\/b> <\/a><span style=\"font-weight: 400;\">se posicion\u00f3 primera en el ranking de mejores agencias y trabajos creativos en alimentaci\u00f3n y bebidas en 2020, elaborada y desarrollada por tres agencias: <\/span><b>DAVID Miami, Ingo y Publicis.<\/b><span style=\"font-weight: 400;\"> La pieza presenta la evoluci\u00f3n en el tiempo del producto, desde el d\u00eda 1 hasta el 34, reflejando con una simple imagen est\u00e1tica y fondo negro el crecimiento del moho, despu\u00e9s de la retirada de los aditivos en diversos pa\u00edses europeos, entre ellos Espa\u00f1a, y en mercados de Estados Unidos.<\/span><\/p>\n<p><b>DAVID Madrid<\/b><span style=\"font-weight: 400;\">, en cuarto lugar del ranking de alimentaci\u00f3n y bebidas, por su trabajo <\/span><b><i>Stevenage Challenge<\/i><\/b><span style=\"font-weight: 400;\"> para<\/span><b> Burger King<\/b><span style=\"font-weight: 400;\">, tambi\u00e9n premiada en el festival europeo <a href=\"https:\/\/ipmark.com\/adce-awards-2020-el-palmares-espanol-suma-nueve-premios\/\">ADCE 2020<\/a>, con un oro. En Sao Paolo, la filial de la agencia, se coloca en octava posici\u00f3n, gracias al trabajo <\/span><b><i>Burn That Ad<\/i><\/b> <span style=\"font-weight: 400;\">para esta misma marca de restauraci\u00f3n. En Miami, la agencia tambi\u00e9n fue nombrada por la campa\u00f1a<\/span><a href=\"https:\/\/es.adforum.com\/creative-work\/ad\/player\/34594230\/coke-fzzzzzzz\/coca-cola\"><b><i> Coke fzzzzzzz<\/i><\/b><\/a> <span style=\"font-weight: 400;\">para<\/span><b> Coca-Cola<\/b><span style=\"font-weight: 400;\">, en el \u00faltimo lugar del listado.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | The Moldy Whopper\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/oSDC4C3_16Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>LOLA MullenLowe &#8211; Magnum (alimentaci\u00f3n y bebidas)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En este ranking, LOLA MullenLowe Madrid se ubica en la und\u00e9cima posici\u00f3n, por su trabajo <\/span><i><span style=\"font-weight: 400;\">Magnum Pleasure Icon Spain<\/span><\/i><span style=\"font-weight: 400;\"> para Magnum.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Pleasure Icon Print - Magnum - LOLA MullenLowe, Spain\" src=\"https:\/\/player.vimeo.com\/video\/274460047?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h3><b>DAVID &#8211; Burger King (retail)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">En la categor\u00eda Retail del ranking de mejores campa\u00f1as y agencias en 2020, AdForum vuelve a elegir las acciones <\/span><b><i>Moldy Whopper<\/i><\/b><span style=\"font-weight: 400;\">y <\/span><b><i>Stevenage Challenge<\/i><\/b><span style=\"font-weight: 400;\"> de la agencia espa\u00f1ola DAVID, en primer, segundo y tercer lugar. Adem\u00e1s, se suma de nuevo el trabajo de la filial en Sao Paolo por <\/span><b><i>Burn That Ad<\/i><\/b><span style=\"font-weight: 400;\">, en quinta posici\u00f3n. Los tres proyectos elegidos fueron desarrollados para Burger King.<\/span><\/p>\n<h3><b>Havas Madrid &#8211; Banco Santander (finanzas)<\/b><\/h3>\n<p><b>Havas Madrid,<\/b><span style=\"font-weight: 400;\"> agencia espa\u00f1ola, gracias a su trabajo<\/span> <a href=\"https:\/\/ipmark.com\/santander-fieeld-dispotivio-futbol-agenica-havas\/\"><b><i>Fieeld<\/i><\/b><\/a><b> para el Banco Santander,<\/b><span style=\"font-weight: 400;\"> se coloca en el quinto lugar del ranking de mejores campa\u00f1as financieras en 2020. Se trata de un dispositivo t\u00e1ctil de retransmisi\u00f3n deportiva, que permite a los ciegos sentir el f\u00fatbol \u201ccomo nunca antes lo hab\u00edan hecho\u201d, creado y desarrollado por <strong>NOW<\/strong>, la unidad especializada en innovaci\u00f3n y tecnolog\u00eda creativa de Havas Group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para promocionarlo, se ejecut\u00f3 la campa\u00f1a publicitaria <\/span><b><i>Football Can<\/i><\/b><b>,<\/b><span style=\"font-weight: 400;\"> que muestra la historia real de Nickollas, un ni\u00f1o brasile\u00f1o de 12 a\u00f1os que naci\u00f3 ciego y es un gran amante del f\u00fatbol.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"La historia de Silvia, Nickollas y Fieeld\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/W7-Td99alKM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <\/span><b>Banco Santander <\/b><span style=\"font-weight: 400;\">tambi\u00e9n ha sido galardonada por la acci\u00f3n documental <\/span><strong><i>In <\/i><\/strong><b><i>Someone Else\u2019s Shoes<\/i><\/b> <span style=\"font-weight: 400;\">elaborada por <strong>Arnold<\/strong>. En este apartado, aparece la aseguradora <\/span><b>L\u00ednea Directa, propiedad de Bankinter, <\/b><span style=\"font-weight: 400;\">con el trabajo <\/span><a href=\"https:\/\/es.adforum.com\/talent\/23185-guillermo-vega\/work\/34622418\"><i><span style=\"font-weight: 400;\">Film 4 Idents<\/span><\/i><span style=\"font-weight: 400;\">,<\/span><\/a><span style=\"font-weight: 400;\"> de <\/span><b>Saatchi &amp; Saatchi<\/b><span style=\"font-weight: 400;\">. En esta secci\u00f3n, las agencias<\/span><b> FP7\/DXB &#8211; McCann Worldgroup <\/b><span style=\"font-weight: 400;\">(Dubai) fueron las primeras del ranking por <\/span><b><i>Astronomical Sales <\/i><\/b><span style=\"font-weight: 400;\">para <\/span><b>MasterCard.<\/b><\/p>\n<h3><b>Resto de categor\u00edas, mejores campa\u00f1as<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automoci\u00f3n. <\/span><b>Volvo <\/b><span style=\"font-weight: 400;\">se coloca en primera posici\u00f3n por el trabajo <\/span><i><span style=\"font-weight: 400;\">The E.V.A. Initiative <\/span><\/i><span style=\"font-weight: 400;\">elaborada por <\/span><b>Forsman &amp; Bodenfors.\u00a0<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salud y Belleza. <\/span><b>Ogilvy <\/b><span style=\"font-weight: 400;\">(Toronto) por <\/span><i><span style=\"font-weight: 400;\">Courage Amanda<\/span><\/i><span style=\"font-weight: 400;\"> para <\/span><b>Dove<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lujo. <\/span><b>BETC<\/b><span style=\"font-weight: 400;\"> (Par\u00eds) por <\/span><i><span style=\"font-weight: 400;\">Crocodile Inside<\/span><\/i> <b>Lacoste<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tecnolog\u00eda. <\/span><b>McCann <\/b><span style=\"font-weight: 400;\">(Nueva York) por <\/span><i><span style=\"font-weight: 400;\">Changing the game<\/span><\/i> <span style=\"font-weight: 400;\">para <\/span><b>XBOX<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transporte y Turismo.<\/span><b> FCB\/SIX <\/b><span style=\"font-weight: 400;\">(Nueva York) por <\/span><i><span style=\"font-weight: 400;\">Go Back To Africa<\/span><\/i><span style=\"font-weight: 400;\"> para <\/span><b>Black &amp; Abroad<\/b> <b>.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Es la cuarta edici\u00f3n de <\/span><b><i>Business Creative Report,<\/i><\/b><b> de AdForum, <\/b><span style=\"font-weight: 400;\">clasificaci\u00f3n \u00fanica de las marcas, agencias y campa\u00f1as m\u00e1s premiadas del mundo por sector empresarial individual. Cubre ocho categor\u00edas: automoci\u00f3n, alimentos y bebidas, salud y belleza, lujo, finanzas, retail, tecnolog\u00eda y transporte y turismo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AdForum ha presentado el ranking de las mejores campa\u00f1as publicitarias y agencias de 2020. Burger King, el mejor anunciante.<\/p>\n","protected":false},"author":30,"featured_media":119006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[412,2114],"class_list":["post-119001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-burger-king","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DAVID, Havas Madrid y LOLA MullenLowe, mejores agencias de 2020<\/title>\n<meta name=\"description\" content=\"DAVID, Havas Madrid y LOLA MullenLowe, mejores agencias creativas de 2020, seg\u00fan la cuarta edici\u00f3n del informe de AdForum.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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