{"id":118942,"date":"2021-02-04T16:09:04","date_gmt":"2021-02-04T15:09:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=118942"},"modified":"2021-02-04T16:23:53","modified_gmt":"2021-02-04T15:23:53","slug":"prime-video-al-acecho-de-netflix","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=118942","title":{"rendered":"Prime Video, al acecho de Netflix. Dos de las 3 series de \u00e9xito son suyas"},"content":{"rendered":"<p><strong>Disney+ finaliz\u00f3 2020 con un buen tir\u00f3n a su n\u00famero de suscriptores en Espa\u00f1a. Entre octubre, noviembre y diciembre, la plataforma OTT de Mickey Mouse increment\u00f3 en un 3,2% su n\u00famero de usuarios hasta alcanzar una cuota del 24,5%. No obstante, a\u00fan se mantiene lejos de los porcentajes de suscriptores con los que cuentan Netflix y Amazon Prime Video, con un 68,4% y un 64,2%, respectivamente.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed lo muestran los datos publicados por el Gabinete de Estudios de la Comunicaci\u00f3n Audiovisual (GECA) en la s\u00e9ptima oleada de su <strong>Bar\u00f3metro OTT<\/strong>, donde se mide el consumo, los h\u00e1bitos y las preferencias de los usuarios de las principales plataformas de v\u00eddeo bajo demanda que operan en el pa\u00eds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disney+ es la que m\u00e1s crece en los \u00faltimos tres meses del a\u00f1o. La principal ventaja que m\u00e1s se valora en su servicio de suscripci\u00f3n vuelve a ser la gran oferta de t\u00edtulos que tiene disponible para ni\u00f1os (42,9%), seguida por la exclusividad de contenidos que no se encuentran disponibles en otras plataformas (19,6%).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En general, todas las plataformas analizadas han visto aumentadas su cuota de mercado &#8211; Netflix, Prime Video, HBO y Atresplayer-. Una din\u00e1mica que no han seguido <strong>Movistar+ Lite<\/strong> &#8211; cuya cuota <strong>desciende hasta el 5,2%<\/strong>-, y <strong>Mitele Plus<\/strong>, que <strong>se mantiene en el 4%<\/strong>.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Prime Video, al acecho de Netflix<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Netflix (68,4%)<\/strong> contin\u00faa a la cabeza en la lista de plataformas OTT con mayor n\u00famero de suscriptores en Espa\u00f1a. Aunque le sigue muy de cerca<strong> Amazon Prime Video (64,2%)<\/strong>, al marcar un nuevo r\u00e9cord hist\u00f3rico dentro de las series del estudio. De hecho, dos de las tres series m\u00e1s vistas en el \u00faltimo trimestre de 2020 forman parte de su cat\u00e1logo (La que se avecina y Vikingos).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan la consultora, la plataforma de Amazon se ve beneficiada por estar incluida dentro del paquete de beneficios de su suscripci\u00f3n Prime, cuyo coste anual &#8211; que alcanza los 36 euros- resulta muy inferior a la de Netflix &#8211; que asciende a 95,88 euros para su versi\u00f3n m\u00e1s b\u00e1sica-.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de esa rivalidad, son cada vez m\u00e1s los usuarios que optan por contar con ambas plataformas en su cat\u00e1logo de suscripciones a plataformas OTT. <strong>La combinaci\u00f3n Netflix + Prime V\u00eddeo es la habitual en un 12,8% de encuestados<\/strong>. Un porcentaje superior a los que declaran tener solo Netflix (11,6%) o solo Prime Video (11,1%).\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Alta satisfacci\u00f3n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Preguntados por su grado de satisfacci\u00f3n, alrededor de nueve de cada 10 encuestados se muestra dispuesto a renovar sus suscripciones, siendo <strong>Netflix (92,8%), Prime Video (92,1%) y Disney+ (89,4%) las plataformas que presentan un mayor apego por parte de sus usuarios<\/strong>. En el lado contrario se sit\u00faan Movistar+ Lite y Mitele Plus, con un 21,1% y un 30% de usuarios, respectivamente, que valoran no renovar su suscripci\u00f3n o marcharse a otra plataforma.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con un 64,2% de cuota de mercado, el servicio de v\u00eddeo bajo demanda de Prime logra situar a dos de sus series en la lista de contenidos m\u00e1s vistos a finales de 2020. <\/p>\n","protected":false},"author":29,"featured_media":118956,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[6072],"class_list":["post-118942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prime Video, al acecho de Netflix. 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