{"id":118815,"date":"2021-02-03T18:18:08","date_gmt":"2021-02-03T17:18:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=118815"},"modified":"2021-02-03T18:23:21","modified_gmt":"2021-02-03T17:23:21","slug":"wpp-integra-ogilvy-health-espana-en-su-nueva-agencia-de-salud-vmlyrx","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=118815","title":{"rendered":"WPP integra Ogilvy Health Espa\u00f1a en su nueva agencia de salud, VMLY&Rx"},"content":{"rendered":"

La nueva agencia global del grupo WPP especializada en salud, VMLY&Rx<\/a>, ha reforzado su apuesta en Espa\u00f1a al integrar a la compa\u00f1\u00eda Ogilvy Health, \u00abuna de las m\u00e1s reconocidas y premiadas en el sector salud por su creatividad e ideas innovadoras\u00bb, seg\u00fan informan en un comunicado. La marca Ogilvy Health Espa\u00f1a desaparece y pasa a formar parte de la nueva agencia.<\/strong><\/p>\n

De este modo, VMLY&Rx diversifica y amplia as\u00ed su oferta de servicios, <\/strong>con el objetivo de integrar en una \u00fanica agencia la consultor\u00eda en estrategias de comunicaci\u00f3n, la creatividad y las nuevas tendencias del mercado y el entorno digital, como el customer experience, el brand experience,<\/em> el data y la tecnolog\u00eda.<\/p>\n

En esta nueva etapa VMLY&Rx, con Elvira Arzubialde a la cabeza como CEO<\/strong> de la compa\u00f1\u00eda en Espa\u00f1a, ha decidido reorganizar su estructura. Marta Vallejo y Berta Mir<\/strong>, ser\u00e1n las m\u00e1ximas responsables de las oficinas de VMLY&Rx Madrid y Barcelona respectivamente, mientras que Ana Garc\u00eda-Abad<\/strong>, hasta ahora business unit director<\/em> de Ogilvy Health Spain, pasar\u00e1 a liderar VMLY&Rx Consulting Spain,<\/strong> una nueva unidad especializada en consultor\u00eda, negocio internacional y proyectos especiales en health y wellness<\/em>.<\/p>\n

Entre sus servicios, se encontraran la publicidad omnicanal, consultor\u00eda, estrat\u00e9gica y creativa, apoyo precl\u00ednico y cl\u00ednico, desarrollo de mercado, branding estrat\u00e9gico, customer experience y engagement de stakeholders, formaci\u00f3n m\u00e9dica, comercializaci\u00f3n y acceso a mercado.<\/p>\n

As\u00ed, bajo su nuevo posicionamiento<\/strong>, \u00abWe are connected Health. We make wonders happen<\/em><\/strong>\u00ab, VMLY&Rx pretende conectar a las personas con el mundo de la salud a trav\u00e9s de experiencias innovadoras que les acerquen a los prodigios de la ciencia.<\/p>\n

En declaraciones de Elvira Arzubialde, CEO de VMLY&Rx en Espa\u00f1a<\/strong>, la integraci\u00f3n de Ogilvy Health Spain llega \u00aben un entorno donde las necesidades de los clientes est\u00e1n cambiando, en ocasiones abruptamente\u00bb, donde el desarrollo digital lo impregna todo, y va a permitir \u00abpoder concentrar en un solo equipo toda la experiencia de \u00e9xito en salud, conocimiento, creatividad, innovaci\u00f3n y el impulso adecuados\u00bb, un aspecto que en su opini\u00f3n \u00abdiferencia notablemente\u00bb su valor para los clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bajo su nuevo posicionamiento, \u00abWe are connected Health. We make wonders happen\u00bb, VMLY&Rx pretende conectar a las personas con el mundo de la salud a trav\u00e9s de experiencias innovadoras que les acerquen a los prodigios de la ciencia.<\/p>\n","protected":false},"author":28,"featured_media":118819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-118815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"\nVMLY&R refuerza su apuesta por la salud en Espa\u00f1a. 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