{"id":118750,"date":"2021-02-03T12:29:00","date_gmt":"2021-02-03T11:29:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=118750"},"modified":"2021-02-03T12:29:00","modified_gmt":"2021-02-03T11:29:00","slug":"la-multinacional-espanola-you-first-sports-adquiere-the-influencer-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=118750","title":{"rendered":"La multinacional espa\u00f1ola You First Sports adquiere The Influencer Group"},"content":{"rendered":"<p><strong>You First Sports (YFS), multinacional espa\u00f1ola de deporte y entretenimiento para marcas y talentos, acaba de cerrar la compra de The Influencer Group (TIG), agencia especializada en <a href=\"https:\/\/ipmark.com\/informes\/especial-marketing-de-influencers\/\" target=\"_blank\" rel=\"noopener noreferrer\">acciones con influencers<\/a>, para convertirse en un referente en el mercado con acceso exclusivo<\/strong>\u00a0<strong>a m\u00e1s de 1.000 talentos del deporte, los esports, el cine, la televisi\u00f3n y la creaci\u00f3n digital.<\/strong><\/p>\n<p>Y es que la integraci\u00f3n supone <strong>la incorporaci\u00f3n a la cartera de talentos de You First de perfiles<\/strong> tan destacados como los de <strong>Cristina Pedroche, Susi Caramelo o Dani Mateo<\/strong>, con m\u00e1s de 50 millones de audiencia en RRSS.<\/p>\n<p>Por tanto, esta operaci\u00f3n permite a la compa\u00f1\u00eda asentar su <strong>posicionamiento en el \u00e1mbito del entretenimiento y potencia sus capacidades<\/strong> en el proceso integral de conceptualizaci\u00f3n, creatividad, producci\u00f3n, distribuci\u00f3n, medici\u00f3n y data de contenidos, reforzando su apuesta digital y aportando soluciones que aseguran un impacto medible y garantizado en la comunicaci\u00f3n de marca.<\/p>\n<p>La operaci\u00f3n se enmarca en <strong>el objetivo estrat\u00e9gico<\/strong> de la multinacional espa\u00f1ola -presente en 12 pa\u00edses y 4 continentes- basado en el <strong>crecimiento de su porfolio de clientes, la profesionalizaci\u00f3n del sector y la mejora de sus capacidades para aportar mayor valor a\u00f1adido a los talentos y a las marcas.<\/strong><\/p>\n<p>A la eficacia del contenido de marca y del marketing de influencers, You First suma ahora la capacidad de aportar una medici\u00f3n fiel y unos resultados garantizados que proporcionan un ROI cierto y asegurado.\u00a0 Con la compra You First potencia sus capacidades y se convierte en una <strong>agencia integrada<\/strong>, capaz de c<strong>ontrolar el proceso de marketing de contenidos en su totalidad<\/strong>, desde la conceptualizaci\u00f3n y creaci\u00f3n de los contenidos hasta la medici\u00f3n.<\/p>\n<p>En palabras de <strong>David Brabender, director de MKT Global y partner de You First<\/strong>, \u201cla adquisici\u00f3n de The Influencer nos permite liderar el sector de los influencers y el content marketing en el \u00e1mbito del deporte y el entretenimiento en Espa\u00f1a. Nuestro objetivo es la profesionalizaci\u00f3n del sector y la mejora de nuestras capacidades tanto para las marcas como para los talentos. Sumamos al grupo equipos y personas muy capacitadas de diferentes \u00e1mbitos, con quienes compartimos una misma visi\u00f3n de crecimiento\u201d.<\/p>\n<p>En opini\u00f3n de <strong>Javier Sabata, managing director de The Inlfuencer<\/strong>: \u201cGracias a nuestro nuevo partner, podremos apostar, a\u00fan m\u00e1s, en content marketing, creatividad y performance y as\u00ed poner en valor nuestro servicio \u00fanico para anunciantes\u201d.<\/p>\n<p>\u201cPor otro lado, nuestras divisiones de digital talent y entretenimiento -dirigidas respectivamente por mis compa\u00f1eras Mar\u00eda Vega y Mar\u00eda Acosta, bajo la supervisi\u00f3n de Carlo Danza-, se suman a la cartera de deportistas, esports, broadcasters y lifestyle gestionada por You First, convirti\u00e9ndonos as\u00ed en la \u00fanica agencia en Espa\u00f1a de contenido que puede contar con una cartera de l\u00edderes de opini\u00f3n a 360\u00ba\u201d, a\u00f1ade Sabata.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cristina Pedroche, Lorena Castell, Jorge Cremades, Susi Caramelo, Marta Riumbau y Dani Mateo, entre otros, se unen a la cartera de You First Sports<\/p>\n","protected":false},"author":28,"featured_media":118752,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[383,76],"class_list":["post-118750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-influencers","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You First adquiere The Influencer Group, a\u00f1adiendo nuevos talentos a su cartera<\/title>\n<meta name=\"description\" content=\"You First Sports, multinacional espa\u00f1ola de deporte y entretenimiento para marcas y talentos, adquiere The Influencer Group.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=118750\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"You First adquiere The Influencer Group, a\u00f1adiendo nuevos talentos a su cartera\" \/>\n<meta property=\"og:description\" content=\"You First Sports, multinacional espa\u00f1ola de deporte y entretenimiento para marcas y talentos, adquiere The Influencer Group.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=118750\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-03T11:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Herrador\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Herrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750\"},\"author\":{\"name\":\"Clara Herrador\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"headline\":\"La multinacional espa\u00f1ola You First Sports adquiere The Influencer Group\",\"datePublished\":\"2021-02-03T11:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750\"},\"wordCount\":499,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg\",\"keywords\":[\"influencers\",\"marketing digital\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=118750\",\"name\":\"You First adquiere The Influencer Group, a\u00f1adiendo nuevos talentos a su cartera\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg\",\"datePublished\":\"2021-02-03T11:29:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"description\":\"You First Sports, multinacional espa\u00f1ola de deporte y entretenimiento para marcas y talentos, adquiere The Influencer Group.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=118750\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg\",\"width\":1140,\"height\":729,\"caption\":\"You First compra The Influencer Group\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=118750#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La multinacional espa\u00f1ola You First Sports adquiere The Influencer Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\",\"name\":\"Clara Herrador\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"caption\":\"Clara Herrador\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=28\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"You First adquiere The Influencer Group, a\u00f1adiendo nuevos talentos a su cartera","description":"You First Sports, multinacional espa\u00f1ola de deporte y entretenimiento para marcas y talentos, adquiere The Influencer Group.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=118750","og_locale":"es_ES","og_type":"article","og_title":"You First adquiere The Influencer Group, a\u00f1adiendo nuevos talentos a su cartera","og_description":"You First Sports, multinacional espa\u00f1ola de deporte y entretenimiento para marcas y talentos, adquiere The Influencer Group.","og_url":"https:\/\/ipmark.com\/?p=118750","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-02-03T11:29:00+00:00","og_image":[{"width":1140,"height":729,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg","type":"image\/jpeg"}],"author":"Clara Herrador","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Clara Herrador","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=118750#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=118750"},"author":{"name":"Clara Herrador","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"headline":"La multinacional espa\u00f1ola You First Sports adquiere The Influencer Group","datePublished":"2021-02-03T11:29:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=118750"},"wordCount":499,"image":{"@id":"https:\/\/ipmark.com\/?p=118750#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg","keywords":["influencers","marketing digital"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=118750","url":"https:\/\/ipmark.com\/?p=118750","name":"You First adquiere The Influencer Group, a\u00f1adiendo nuevos talentos a su cartera","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=118750#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=118750#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg","datePublished":"2021-02-03T11:29:00+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"description":"You First Sports, multinacional espa\u00f1ola de deporte y entretenimiento para marcas y talentos, adquiere The Influencer Group.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=118750#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=118750"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=118750#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/D.Brabender-D.Ballesta-C.Danza-J.Cremades-U.Sabat-J.Sabata-1.jpg","width":1140,"height":729,"caption":"You First compra The Influencer Group"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=118750#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La multinacional espa\u00f1ola You First Sports adquiere The Influencer Group"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621","name":"Clara Herrador","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","caption":"Clara Herrador"},"url":"https:\/\/ipmark.com\/?author=28"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/118750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=118750"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/118750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/118752"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=118750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=118750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=118750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}