{"id":118525,"date":"2021-01-29T13:49:26","date_gmt":"2021-01-29T12:49:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=118525"},"modified":"2021-01-29T13:49:26","modified_gmt":"2021-01-29T12:49:26","slug":"barbie-lanza-la-linea-de-munecos-mas-diversa-del-mercado-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=118525","title":{"rendered":"Barbie lanza la l\u00ednea de juguetes m\u00e1s diversa del mercado global"},"content":{"rendered":"

Barbie, propiedad del grupo Mattel, contin\u00faa reflejando sus valores de diversidad<\/a> e inclusi\u00f3n social, al lanzar una nueva l\u00ednea de mu\u00f1ecas\/os \u2018Barbie Fashionistas\u2019, con el m\u00edtico Ken en silla de ruedas o con pelo afro. Esta estrategia, que trabajan en su modelo de negocio desde hace a\u00f1os, se refleja en su galard\u00f3n internacional, al ser considerada Barbie la propiedad de juguete global m\u00e1s importante de 2020, seg\u00fan un ranking de Grupo NPD.<\/b><\/p>\n

Barbie sigue apostando por representar la diversidad global y la inclusi\u00f3n en la secci\u00f3n de las mu\u00f1ecas de moda. Su ic\u00f3nica mu\u00f1eca tambi\u00e9n tendr\u00e1 una Barbie con piel m\u00e1s clara y con vit\u00edligo. La marca tambi\u00e9n est\u00e1 lanzando un nuevo packaging <\/i>que incluye una bolsa reutilizable<\/strong> para que los ni\u00f1os puedan llevar sus juguetes y transportarlos f\u00e1cilmente. Las mu\u00f1ecas est\u00e1n disponibles desde principios de 2021.<\/p>\n

Esta nueva colecci\u00f3n es donde la marca ofrece la mayor diversidad e inclusi\u00f3n y, desde su creaci\u00f3n, B<\/strong>arbie ha introducido m\u00e1s de 175 looks<\/b>, ofreciendo a las ni\u00f1as una variedad de tonos de piel, colores de ojos, colores y texturas de pelo, tipos de cuerpo y modas para elegir. Seg\u00fan NPD, esta nueva l\u00ednea ha experimentado un incremento del 23% de ventas, respecto al a\u00f1o anterior.\u00a0<\/strong><\/p>\n

Lisa McKnight<\/strong>, senior vice president and global head of barbie and dolls<\/em> de Mattel, ha indicado \u00abal ser la l\u00ednea de mu\u00f1ecas de moda m\u00e1s diversa del mercado, asumimos la gran responsabilidad de reflejar mejor el mundo que nos rodea<\/strong> y sabemos que hay muchos beneficios positivos al exponer a los ni\u00f1os a mu\u00f1ecas con diferentes tonos de piel, tipos de pelo, habilidades y m\u00e1s\u201d.<\/p>\n

Barbie Fashionistas 2021<\/b><\/h3>\n
    \n
  • Ken en silla de ruedas<\/b><\/li>\n<\/ul>\n

    La marca ampl\u00eda su surtido de Barbie con silla de ruedas con dos looks renovados que vienen con accesorios como una ri\u00f1onera y gafas de sol o pendientes, as\u00ed como una rampa compatible con la Casa de Ensue\u00f1o de Barbie. De los 10 productos m\u00e1s vendidos de Fashionista en 2020, la mu\u00f1eca con silla de ruedas fue la segunda m\u00e1s popular del a\u00f1o en el mundo.<\/b><\/b><\/p>\n

      \n
    • Ken con pelo afro<\/b><\/li>\n<\/ul>\n

      De los Ken Fashionista m\u00e1s vendidos en 2020, el Ken con pelo largo y afro fue el segundo m\u00e1s popular del mundo.<\/b><\/p>\n

        \n
      • Barbie con vit\u00edligo<\/b><\/li>\n<\/ul>\n

        La mu\u00f1eca con vit\u00edligo fue una de las 10 m\u00e1s vendidas en todo el mundo. Este a\u00f1o, ha ampliado la oferta al incluir una Barbie con vitiligo en tono de piel cauc\u00e1sica.<\/p>\n","protected":false},"excerpt":{"rendered":"

        La marca ha sido nombrada la propiedad global de juguetes del a\u00f1o 2020, gracias a sus esfuerzos en inclusi\u00f3n social, en el ranking de Grupo NPD.<\/p>\n","protected":false},"author":30,"featured_media":118529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6202,6137],"class_list":["post-118525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-barbie","tag-valores-de-marca"],"acf":[],"yoast_head":"\nBarbie lanza la l\u00ednea de mu\u00f1ecos m\u00e1s diversa del mercado global<\/title>\n<meta name=\"description\" content=\"Barbie lanza la l\u00ednea de mu\u00f1ecos m\u00e1s diversa del mercado global \u2018Barbie Fashionistas\u2019, siendo galardonada la propiedad de juguete de 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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