{"id":118105,"date":"2021-01-25T13:15:55","date_gmt":"2021-01-25T12:15:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=118105"},"modified":"2021-01-25T13:17:01","modified_gmt":"2021-01-25T12:17:01","slug":"promedios-gestionara-la-publicidad-de-los-autobuses-de-barcelona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=118105","title":{"rendered":"Promedios gestionar\u00e1 la publicidad de los autobuses de Barcelona"},"content":{"rendered":"<p><strong>Promedios ha ganado el concurso de gesti\u00f3n de la publicidad de <a href=\"https:\/\/ipmark.com\/exterion-media-gana-autobuses-barcelona\/\" target=\"_blank\" rel=\"noopener noreferrer\">Transports Metropolitans de Barcelona<\/a> (TMB) para los pr\u00f3ximos tres a\u00f1os y medio.\u00a0La concesi\u00f3n, que ya ven\u00eda explotando la compa\u00f1\u00eda, incluye la publicidad est\u00e1tica de los autobuses, la del Bus Tur\u00edstic, y la publicidad digital de ambos sistemas de transporte.<\/strong><\/p>\n<p>Promedios aportar\u00e1 a TMB 32,4 millones de euros (con IVA) durante los tres a\u00f1os y medio que durar\u00e1 el nuevo contrato. En el concurso participaron tambi\u00e9n JCDecaux y Exterion Media.<\/p>\n<p><strong>Transports Metropolitans de Barcelona (TMB) <\/strong>cuenta con <strong>una flota de 1.167 autobuses urbanos que operan en 103 l\u00edneas y aportan una cobertura del 100% de la ciudad<\/strong>. Tambi\u00e9n cuenta con <strong>77 autobuses de <em>Barcelona Bus Tur\u00edstic<\/em><\/strong>, que cubren diariamente los lugares de inter\u00e9s m\u00e1s emblem\u00e1ticos de la ciudad con 3 rutas diferentes.<\/p>\n<p><strong>Promedios <\/strong>est\u00e1 desarrollando una nueva oferta de formatos espectaculares en los autobuses para mejorar y optimizar la generaci\u00f3n de notoriedad e impacto de las campa\u00f1as. Tanto en los autobuses urbanos como en los tur\u00edsticos dispone de <strong>Digital MOUTV<\/strong> (canal <em>Digital Signage <\/em>de TMB), con un nuevo dise\u00f1o y contenidos destinados a potenciar el v\u00ednculo del canal con las redes sociales y su audiencia.<\/p>\n<p>Adem\u00e1s de TMB, <strong>Promedios<\/strong> gestiona la publicidad en las flotas de autobuses urbanos de las principales ciudades espa\u00f1olas, incluyendo Madrid, Bilbao, Jerez de la Frontera, Vitoria, Pamplona, Soria, \u00c1vila, Lleida, Girona, Almer\u00eda y Las Palmas de Gran Canaria.<\/p>\n<p>Junto a las flotas de Autobuses Urbanos,<strong> Promedios<\/strong> gestiona la publicidad en <strong>17 Aeropuertos de la red de AENA<\/strong>, siendo el operador publicitario que mayor n\u00famero de aeropuertos gestiona en Espa\u00f1a; y tiene concesiones de Mobiliario Urbano, Metro y Tranv\u00eda en el territorio nacional que suman un total de <strong>m\u00e1s de 9.000 soportes gestionados en los \u00faltimos 5 a\u00f1os<\/strong>, lo que la sit\u00faa como empresa <strong>l\u00edder en el sector <\/strong><em><strong>Transit<\/strong><\/em><em>, la Publicidad Exterior en Transportes y Movilidad<\/em><em>.<\/em><\/p>\n<p>El<strong> Grupo Promedios <\/strong>lo forma un conjunto de compa\u00f1\u00edas que abarcan todos los \u00e1mbitos de la publicidad exterior para la gesti\u00f3n y comercializaci\u00f3n de exclusivas publicitarias, desde la venta de espacios a la producci\u00f3n, montaje y seguimiento de las campa\u00f1as, ofreciendo a sus clientes un servicio 360\u00ba en Publicidad Exterior.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La concesi\u00f3n, que ya ven\u00eda explotando la compa\u00f1\u00eda, incluye la publicidad est\u00e1tica de los autobuses, la del Bus Tur\u00edstic, y la publicidad digital de ambos sistemas de transporte.<\/p>\n","protected":false},"author":28,"featured_media":118106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323],"class_list":["post-118105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promedios gestionar\u00e1 la publicidad de los autobuses de Barcelona<\/title>\n<meta name=\"description\" content=\"Promedios ha ganado el concurso de gesti\u00f3n de la publicidad de Transports Metropolitans de Barcelona para los pr\u00f3ximos tres a\u00f1os y medio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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