{"id":118100,"date":"2021-01-25T10:48:23","date_gmt":"2021-01-25T09:48:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=118100"},"modified":"2021-01-25T10:48:23","modified_gmt":"2021-01-25T09:48:23","slug":"kia-centra-su-estrategia-en-crear-soluciones-de-movilidad-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=118100","title":{"rendered":"Kia centra su estrategia en crear soluciones de movilidad sostenible"},"content":{"rendered":"

Una nueva marca de automoci\u00f3n ha transformado su identidad visual. Hace unos d\u00edas, General Motors<\/a> actualizaba su marca para relanzar su ofensiva el\u00e9ctrica. Ahora, Kia<\/a>. La surcoreana ha eliminado la palabra \u201cMotor\u201d\u2019 de su nombre corporativo en l\u00ednea a su nuevo prop\u00f3sito global de marca, iniciado el a\u00f1o pasado, con su \u2018Plan S\u2019.<\/b><\/p>\n

Bajo el renovado eslogan \u2018Movement that inspires\u2019,<\/i> la compa\u00f1\u00eda cambia de \u201cKia Motors\u201d (anteriormente \u201cKia Motors Corporation\u201d) a \u201cKia\u201d, <\/b>de la mano a su nueva estrategia que ir\u00e1 m\u00e1s all\u00e1 de la fabricaci\u00f3n de veh\u00edculos para crear soluciones de movilidad sostenible para sus clientes.<\/p>\n

\"\"<\/p>\n

\u201cCreemos que el transporte, la movilidad y el movimiento constituyen un derecho humano. Nuestro objetivo es crear soluciones de movilidad sostenible para consumidores, comunidades y sociedades a nivel mundial. <\/b>Empezamos a ponerlo en marcha con el lanzamiento de nuestro nuevo prop\u00f3sito de marca y estrategia para el futuro\u201d, ha indicado el presidente y CEO de Kia Corporation, Ho Sung Song.<\/b><\/p>\n

El nuevo prop\u00f3sito global de la marca enfatiza que el movimiento est\u00e1 \u201cen la g\u00e9nesis del desarrollo sostenible<\/b>\u201d, siendo parte de la estrategia de Kia, \u201cpermitir el progreso humano proporcionando espacios innovadores en los coches, nuevos y emocionantes productos, servicios significativos y pr\u00e1cticos que inspiren a los clientes y liberen tiempo para las actividades que m\u00e1s disfrutan\u201d. La marca, que lleva m\u00e1s de 75 a\u00f1os en la industria del movimiento, fabric\u00f3 las primeras bicicletas en Corea, motocicletas y veh\u00edculos de reparto.<\/p>\n

As\u00ed, con este posicionamiento, la empresa responde a las expectativas cambiantes y crear\u00e1 un mayor acceso a una gama m\u00e1s ampl\u00eda de productos y servicios de movilidad <\/b>respetuosos con el medio ambiente. Con ello, atender\u00e1 la creciente demanda de los clientes de todo el mundo que buscan soluciones de movilidad flexibilidad, personalizables e individualizadas, posibilitadas por la gesti\u00f3n de datos y nuevas tecnolog\u00edas.<\/p>\n

Producci\u00f3n de veh\u00edculos el\u00e9ctricos de bater\u00eda<\/b><\/h3>\n

Kia, que se centra en la popularizaci\u00f3n de los veh\u00edculos el\u00e9ctricos de bater\u00eda (BEV), reforzar\u00e1 su gama global de productos con la introducci\u00f3n de siete nuevos BEV espec\u00edficos, hasta 2027. Estos nuevos modelos incluir\u00e1n turismos, SUV y monovol\u00famenes en varios segmentos.<\/b> Estar\u00e1n basados en la nueva Plataforma El\u00e9ctrica Modular Global (E-GMP) de Hyundai Motor Group<\/b>, una tecnolog\u00eda l\u00edder que proporciona autonom\u00eda para largos trayectos y capacidad de recarga r\u00e1pida<\/p>\n

Para los clientes corporativos, Kia tambi\u00e9n est\u00e1 desarrollando una gama de nuevos veh\u00edculos de aplicaciones espec\u00edficas (Purpose-Built Vehicles PBV)<\/b>. Se prev\u00e9 que la demanda de PBV se quintuplique para 2030,<\/b> debido al r\u00e1pido y sostenido crecimiento del comercio electr\u00f3nico y de los servicios de uso compartido de autom\u00f3viles. Los PBV a medida de Kia se adaptar\u00e1n para satisfacer las necesidades de las empresas y las flotas de veh\u00edculos.<\/p>\n","protected":false},"excerpt":{"rendered":"

La marca surcoreana cambia su identidad visual, de \u201cKia Motors\u201d a \u201cKia\u201d, en l\u00ednea a su nuevo prop\u00f3sito global.<\/p>\n","protected":false},"author":30,"featured_media":118102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2225,6196],"class_list":["post-118100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-branding","tag-kia"],"acf":[],"yoast_head":"\nKia centra su estrategia en crear soluciones de movilidad sostenible<\/title>\n<meta name=\"description\" content=\"Kia centra su estrategia en crear soluciones de movilidad sostenible, en l\u00ednea a su nuevo prop\u00f3sito global de marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=118100\" 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