{"id":117815,"date":"2021-01-20T10:54:33","date_gmt":"2021-01-20T09:54:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=117815"},"modified":"2021-01-20T10:54:33","modified_gmt":"2021-01-20T09:54:33","slug":"bloody-apuesta-por-lo-humano-en-su-rebranding","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=117815","title":{"rendered":"Bloody apuesta por lo humano en su &#8216;rebranding&#8217;"},"content":{"rendered":"<p><b>La agencia de comunicaci\u00f3n BloodyMary evoluciona y estrena posicionamiento de marca Bloody, m\u00e1s conciso y vinculado al significado real de su nombre. \u00abSangre, renovaci\u00f3n constante, combustible de organismo\u00bb, explican desde la empresa.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En este renovado concepto,<\/span><b> lo humano y tangible gana terreno a la robotizaci\u00f3n y digitalizaci\u00f3n<\/b><span style=\"font-weight: 400;\">, lanzado a finales del a\u00f1o pasado, casi coincide con el aniversario de sus 15 a\u00f1os de nacimiento. Fecha, 2021, inicialmente elegida para llevar a cabo este <\/span><i><span style=\"font-weight: 400;\">rebranding <\/span><\/i><span style=\"font-weight: 400;\">y este giro estrat\u00e9gico hacia la generaci\u00f3n de contenidos para las marcas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2006, Bloody abri\u00f3 sus puertas para trabajar y personalizar el \u201ca\u00fan incipiente mundo de los contenidos de marca\u201d, que tan s\u00f3lo algunos anunciantes ten\u00edan entre sus agendas a la hora de ejecutar <\/span><i><span style=\"font-weight: 400;\">Brand Plan<\/span><\/i><span style=\"font-weight: 400;\">, tal y como ha explicado la <\/span><b>fundadora y CEO de la agencia de comunicaci\u00f3n, Mar\u00eda Hern\u00e1ndez Mor<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta situaci\u00f3n de incertidumbre, iniciada hace casi ya un a\u00f1o, la empresa ha querido acelerar el proceso de transformaci\u00f3n y afianzar la nueva actitud de marca. Bajo el <em>claim \u2018<\/em><\/span><b><em>Flowing Content\u2019<\/em>,<\/b><span style=\"font-weight: 400;\"> la empresa tiene el objetivo de desarrollar contenidos l\u00edquidos, que \u00abpermiten que fluyan en cualquier entorno\u00bb, han indicado. Adem\u00e1s, la renacida compa\u00f1\u00eda abri\u00f3 un proceso para cubrir un puesto, <\/span><i><span style=\"font-weight: 400;\">voice manager<\/span><\/i><span style=\"font-weight: 400;\">, que bajo un pensamiento cr\u00edtico, diga \u201csiempre lo que piensa y<\/span><b> mantenga a la agencia fiel a su ADN\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Con 15 a\u00f1os de vida, la agencia <\/span><a href=\"https:\/\/www.agenciabloody.com\/\"><span style=\"font-weight: 400;\">Bloody <\/span><\/a><span style=\"font-weight: 400;\">ha trabajado para marcas como Pepsi, Springfield,\u00a0 Canon, CR7, Energizer, Telef\u00f3nica o Grupo Berg\u00e9 (SsangYong y Subaru); con alta\u00a0 especializaci\u00f3n en la categor\u00eda de espirituosos (Grupo Varma, Diageo) y con premium brands de Maxxium, como The Macallan, The Glenrothes, Sipsmith o Roku G.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de comunicaci\u00f3n celebra en 2021 el aniversario de sus 15 a\u00f1os desde su nacimiento.<\/p>\n","protected":false},"author":30,"featured_media":117816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6192],"class_list":["post-117815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-bloody"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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