{"id":117708,"date":"2021-01-19T13:23:23","date_gmt":"2021-01-19T12:23:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=117708"},"modified":"2021-01-19T16:36:06","modified_gmt":"2021-01-19T15:36:06","slug":"starbucks-ayudara-washington-distribucion-de-vacuna","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=117708","title":{"rendered":"Starbucks ayudar\u00e1 al estado de Washington en la distribuci\u00f3n de la vacuna"},"content":{"rendered":"<p><strong>Los esfuerzos que trae consigo la vacunaci\u00f3n para frenar la pandemia de coronavirus han obligado a que, en ciertos pa\u00edses, marcas alejadas del sector de la Salud se asocien con las autoridades p\u00fablicas para ayudar en tal crucial tarea. As\u00ed ha ocurrido en Estados Unidos con la participaci\u00f3n en dicho proceso de Starbucks.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, la cadena de cafeter\u00edas ha anunciado un acuerdo con el estado de Washington en el que se compromete a destinar a un grupo de empleados para que asesore a la administraci\u00f3n<strong> en dise\u00f1o enfocado al usuario, modelos escalables y eficiencia operacional<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, en lugar de destinar sus establecimientos como centros de vacunaci\u00f3n, la compa\u00f1\u00eda <strong>emplear\u00e1 su conocimiento tecnol\u00f3gico y de log\u00edstica para ayudar a la administraci\u00f3n a que elija los centros donde vacunar y optimizarlos<\/strong> siguiendo principios de dise\u00f1o centrado en el usuario e incorporando soluciones que ayuden a ganar eficiencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cStarbucks no es una compa\u00f1\u00eda de salud, pero s\u00ed que operamos a escala 33.000 tiendas y servimos a 100 millones de clientes por semana\u201d, ha subrayado en ese sentido <strong>Kevin Johnson<\/strong>, CEO de <strong>Starbucks<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca de cafeter\u00edas se ha asociado as\u00ed al resto de r\u00fabricas que tambi\u00e9n participan con el estado de Washington en la distribuci\u00f3n de la vacuna y la inmunizaci\u00f3n de la poblaci\u00f3n. Entre ellas destacan nombres como <strong>Microsoft<\/strong>, que aportar\u00e1 asistencia tecnol\u00f3gica; o <strong>Costco<\/strong>, que emplear\u00e1 sus farmacias para tal tarea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde que se anunciara la disposici\u00f3n de las vacunas de Pfizer y Moderna para el proceso de inmunizaci\u00f3n, son varios los estados que en el pa\u00eds norteamericano se han asociado con empresas privadas para la distribuci\u00f3n de los viales. Principalmente, <strong>compa\u00f1\u00edas que ofrecen distribuci\u00f3n farmac\u00e9utica como Kroger, CVS, Walgreens o Walmart<\/strong>. El caso de Starbucks es llamativo, ya que es una de las primeras r\u00fabricas en asociarse con un estado sin tener una relaci\u00f3n directa con el sector de la Salud.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cadena de cafeter\u00edas es la primera marca no perteneciente al sector Salud que ayudar\u00e1 en la tarea de vacunar a la poblaci\u00f3n de Washington. <\/p>\n","protected":false},"author":29,"featured_media":117710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[5470],"class_list":["post-117708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coronavirus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks ayudar\u00e1 al estado de Washington en la distribuci\u00f3n 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