{"id":117697,"date":"2021-01-19T14:29:35","date_gmt":"2021-01-19T13:29:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=117697"},"modified":"2021-01-19T16:37:58","modified_gmt":"2021-01-19T15:37:58","slug":"las-mujeres-de-16-25-anos-lideran-el-consumo-de-influencers-en-instagram","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=117697","title":{"rendered":"Las mujeres de 16-25 a\u00f1os lideran el consumo de influencers en Instagram"},"content":{"rendered":"<p><strong>El uso de <a href=\"https:\/\/ipmark.com\/instagram-incorpora-etiquetas-de-producto-a-reels\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> es algo que pr\u00e1cticamente se ha instaurado en nuestras vidas, de hecho, seg\u00fan los \u00faltimos datos de la muestra recogida en consumidores de 16 a 45 a\u00f1os que Personality Media realiza cada seis meses sobre la imagen y consumo de influencers, s\u00f3lo el 14% indica no tener cuenta en esta red social. Y por el contrario un amplio 64% que afirma no tener cuenta en TikTok. Sin duda, Instagram es una parte m\u00e1s de nuestras vidas<\/strong>.<\/p>\n<p><strong>Pero \u00bfd\u00f3nde est\u00e1 m\u00e1s focalizado el consumo de Influencers<\/strong>? El nivel de seguimiento de estos creadores de contenido var\u00eda en funci\u00f3n al sexo y sobre todo a la edad, y est\u00e1 muy correlacionado con la penetraci\u00f3n del empleo de las redes sociales dentro de cada target. As\u00ed, mientras que el <strong>63%<\/strong> de las mujeres sigue a alg\u00fan influencer, en el caso de los hombres este dato se reduce al <strong>44%<\/strong>.<\/p>\n<p>El liderazgo absoluto del <strong>78%<\/strong> de seguimiento eleva a las mujeres de <strong>16-25 a\u00f1os<\/strong> como las grandes consumidoras de influencers, seguidas por el <strong>64%<\/strong> de tramo de edad de entre <strong>26-35 a\u00f1os<\/strong> y, algo m\u00e1s alejadas con un <strong>36%<\/strong>, las mujeres de <strong>36 a 45 a\u00f1os<\/strong>.<\/p>\n<p>Respecto al mismo dato de diciembre 2019, crece en mujeres del <strong>59%<\/strong> al ya mencionado <strong>63%<\/strong>. Pero este crecimiento ahora ya no es en j\u00f3venes, quienes repiten el dato del <strong>78%<\/strong> de hace un a\u00f1o, sino que se experimenta en los siguientes tramos de edad, pasando del <strong>54% al 64%<\/strong> en <strong>26-35<\/strong> y del <strong>22% al 36%<\/strong> en <strong>36-45<\/strong>.<\/p>\n<p>El porcentaje de j\u00f3venes menores de 30 a\u00f1os seguidores de influencers, sobre todo en mujeres donde parece haber alcanzado su m\u00e1ximo, ya es muy interesante para cualquier anunciante, incluso en el siguiente tramo de edad, quedando a\u00fan un periodo de reflexi\u00f3n no s\u00f3lo en hombres, quienes muestran un estancamiento en el crecimiento y un consumo no tan habitual, sino ya de acciones a partir de los <strong>36 o 40 a\u00f1os<\/strong> donde a\u00fan puede ser pronto el uso del influencer de forma tan generalizada en estas edades.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El nivel de seguimiento de los influencers var\u00eda en funci\u00f3n del sexo y sobre todo de la edad, y est\u00e1 muy correlacionado con la penetraci\u00f3n del empleo de las redes sociales dentro de cada target. <\/p>\n","protected":false},"author":28,"featured_media":117699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[383,727],"class_list":["post-117697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencers","tag-instagram"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las mujeres de 16-25 a\u00f1os lideran el consumo de influencers en Instagram<\/title>\n<meta name=\"description\" content=\"El 78% de las mujeres de 16-25 a\u00f1os lideran el consumo de Influencers seg\u00fan los \u00faltimos datos de la muestra recogida por Personality 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