{"id":117654,"date":"2021-01-18T16:36:42","date_gmt":"2021-01-18T15:36:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=117654"},"modified":"2021-01-18T16:58:20","modified_gmt":"2021-01-18T15:58:20","slug":"osborne-inicia-rumbo-con-nueva-identidad-corporativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=117654","title":{"rendered":"Osborne reivindica su historia con una nueva identidad corporativa"},"content":{"rendered":"

La firma de vinos Osborne renueva identidad corporativa con el objetivo de reivindicar su larga trayectoria – cuenta con casi 250 a\u00f1os de historia-, su dimensi\u00f3n y visi\u00f3n de futuro. La primera medida que pone en marcha tras iniciar su visi\u00f3n y plan estrat\u00e9gico 2030.\u00a0<\/strong><\/p>\n

Bajo la idea Osborne: legado y futuro<\/em>, la nueva expresi\u00f3n visual de la bodega proyecta una personalidad arraigada en sus or\u00edgenes, al tiempo que mantiene un car\u00e1cter m\u00e1s contempor\u00e1neo e innovador.\u00a0<\/span><\/p>\n

\u201cTraslada la realidad de una compa\u00f1\u00eda contempor\u00e1nea e innovadora, respetuosa con su origen y su historia, y embajadora de productos gastron\u00f3micos espa\u00f1oles reconocidos mundialmente\u201d, ha explicado Roc\u00edo Osborne<\/strong>, directora de comunicaci\u00f3n de Osborne<\/strong>.\u00a0<\/span><\/p>\n

Encontrar el equilibrio id\u00f3neo entre tradici\u00f3n y futuro ha sido uno de los desaf\u00edos encontrados en la b\u00fasqueda de la nueva identidad corporativa. En palabras de Carlos Corral<\/strong>, CEO de Baud<\/strong>, estudio que firma dicho trabajo, \u201cOsborne es una marca muy emblem\u00e1tica con un inmenso legado. El gran reto ha sido mantenerlo vivo y conseguir actualizarlo para las generaciones futuras, sin perder de vista las ra\u00edces culturales<\/strong> que la marca representa\u201d.\u00a0<\/span><\/p>\n

Para la evoluci\u00f3n del logotipo, se ha estudiado el peso de la tipograf\u00eda, que se ha compensado con la mancha del s\u00edmbolo. En el proceso tambi\u00e9n se han valorado otros aspectos, como el interletrado, la contraforma, las alineaciones, las curvaturas y la altura de los caracteres, todo ello con el objetivo de crear un logotipo con una tipograf\u00eda propia, reconocible y atemporal.\u00a0<\/span><\/p>\n

\"Evoluci\u00f3n
Evoluci\u00f3n del logotipo de Osborne<\/figcaption><\/figure>\n

En la construcci\u00f3n de la nueva gama crom\u00e1tica, se ha realizado una evoluci\u00f3n de los tonos hist\u00f3ricos de la marca para reflejar a trav\u00e9s de ellos los or\u00edgenes y la esencia pura de la r\u00fabrica. Se trata de colores presentes en la tierra, en los \u00e1rboles, en los campos y en el vino que representan ese equilibrio entre tradici\u00f3n y modernidad<\/strong>, explican.\u00a0<\/span><\/p>\n

Se ha apostado, adem\u00e1s, por un uso de la tipograf\u00eda m\u00e1s amplia<\/strong>, utilizando fuentes condensadas y extendidas<\/strong> que generan un universo visual moderno, identitario y vers\u00e1til. Se emplea tambi\u00e9n una tipograf\u00eda caligr\u00e1fica para generar texturas que evoquen tradici\u00f3n y que fue extra\u00edda de las cartas que Thomas Osborne Mann, el fundador de Osborne, escrib\u00eda.\u00a0<\/span><\/p>\n

La nueva identidad visual ya est\u00e1 presente en la web y en los perfiles sociales de la marca.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La marca de vinos renueva su identidad corporativa para mostrar un equilibrio entre tradici\u00f3n y modernidad. <\/p>\n","protected":false},"author":29,"featured_media":117656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2226],"class_list":["post-117654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-marcas"],"acf":[],"yoast_head":"\nOsborne inicia nuevo rumbo con nueva identidad corporativa<\/title>\n<meta name=\"description\" content=\"Osborne renueva su identidad corporativa con el objetivo de mostrar un equilibrio entre tradici\u00f3n y modernidad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=117654\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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