{"id":117627,"date":"2021-01-18T13:25:50","date_gmt":"2021-01-18T12:25:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=117627"},"modified":"2021-01-18T17:00:07","modified_gmt":"2021-01-18T16:00:07","slug":"final-de-super-bowl-impactada-por-pandemia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=117627","title":{"rendered":"La final de la Super Bowl, impactada por la pandemia de COVID-19"},"content":{"rendered":"<p><strong>No corren buenos tiempos para uno de los mayores eventos deportivos de Estados Unidos. La final de la 55\u00ba edici\u00f3n de la Super Bowl, la Liga Nacional de F\u00fatbol Americano (NFL), que tendr\u00e1 lugar el pr\u00f3ximo 7 de febrero en el estadio Raymond James de Tampa (Florida), podr\u00eda verse empa\u00f1ada por una menor presencia de anunciantes y una menor audiencia.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El canal de televisi\u00f3n CBS, encargado de retransmitir este a\u00f1o el encuentro, no tendr\u00e1 la fortuna que ostent\u00f3 el pasado a\u00f1o su antecesor, Fox. Por estas fechas, esta \u00faltima se encontraba culminando la venta de todo su inventario, un <a href=\"https:\/\/ipmark.com\/los-anuncios-de-la-super-bowl-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">total de 77 anuncios comerciales de 30 segundos cada uno por un importe aproximado de 5,6 millones de d\u00f3lares<\/a>, un 24,4% m\u00e1s caro que la tarifa de 2019.\u00a0<\/span><\/p>\n<div class=\"register-container\"><div class=\"register-bg\"><\/div><div class=\"box-register\">\t<div class=\"content\">\t\t<p class=\"intro\">\u00bfTe gusta este contenido?<\/p>\t\t<h2 class=\"title-register\">Reg\u00edstrate<\/h2>\t\t<p class=\"featured text\">\u00a1Es Gratis! Hazlo ahora y sigue disfrutando de este contenido y de mucho m\u00e1s<\/p>\t\t<div class=\"box-button button-register\">\t\t\t<a href=\"\/mi-cuenta\/\" class=\"cta register\">Reg\u00edstrate<\/a>\t\t<\/div>\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La final de la 55\u00ba edici\u00f3n de la Liga Nacional de F\u00fatbol Americano (NFL), que se celebrar\u00e1 el pr\u00f3ximo 7 de febrero, se enfrenta a una ca\u00edda de anunciantes y de audiencia. <\/p>\n","protected":false},"author":29,"featured_media":117629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341,194],"class_list":["post-117627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La final de la Super Bowl, impactada por la pandemia de COVID-19<\/title>\n<meta name=\"description\" content=\"La final de la Super Bowl, que se celebrar\u00e1 el pr\u00f3ximo 7 de febrero, se enfrenta a una posible ca\u00edda de anunciantes y de audiencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=117627\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La final de la Super Bowl, impactada por la pandemia de COVID-19\" \/>\n<meta property=\"og:description\" content=\"La final de la Super Bowl, que se celebrar\u00e1 el pr\u00f3ximo 7 de febrero, se enfrenta a una posible ca\u00edda de anunciantes y de audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=117627\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-18T12:25:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-18T16:00:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/final-de-la-super-bowl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"La final de la Super Bowl, impactada por la pandemia de COVID-19\",\"datePublished\":\"2021-01-18T12:25:50+00:00\",\"dateModified\":\"2021-01-18T16:00:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627\"},\"wordCount\":523,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/final-de-la-super-bowl.jpg\",\"keywords\":[\"publicidad\",\"televisi\u00f3n\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=117627\",\"name\":\"La final de la Super Bowl, impactada por la pandemia de COVID-19\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/final-de-la-super-bowl.jpg\",\"datePublished\":\"2021-01-18T12:25:50+00:00\",\"dateModified\":\"2021-01-18T16:00:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"La final de la Super Bowl, que se celebrar\u00e1 el pr\u00f3ximo 7 de febrero, se enfrenta a una posible ca\u00edda de anunciantes y de audiencia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=117627\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/final-de-la-super-bowl.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/final-de-la-super-bowl.jpg\",\"width\":1140,\"height\":635,\"caption\":\"La final de la Super Bowl, impactada por la pandemia de COVID-19\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=117627#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La final de la Super Bowl, impactada por la pandemia de COVID-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La final de la Super Bowl, impactada por la pandemia de COVID-19","description":"La final de la Super Bowl, que se celebrar\u00e1 el pr\u00f3ximo 7 de febrero, se enfrenta a una posible ca\u00edda de anunciantes y de audiencia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=117627","og_locale":"es_ES","og_type":"article","og_title":"La final de la Super Bowl, impactada por la pandemia de COVID-19","og_description":"La final de la Super Bowl, que se celebrar\u00e1 el pr\u00f3ximo 7 de febrero, se enfrenta a una posible ca\u00edda de anunciantes y de audiencia.","og_url":"https:\/\/ipmark.com\/?p=117627","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2021-01-18T12:25:50+00:00","article_modified_time":"2021-01-18T16:00:07+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/final-de-la-super-bowl.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=117627#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=117627"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"La final de la Super Bowl, impactada por la pandemia de COVID-19","datePublished":"2021-01-18T12:25:50+00:00","dateModified":"2021-01-18T16:00:07+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=117627"},"wordCount":523,"image":{"@id":"https:\/\/ipmark.com\/?p=117627#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/final-de-la-super-bowl.jpg","keywords":["publicidad","televisi\u00f3n"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=117627","url":"https:\/\/ipmark.com\/?p=117627","name":"La final de la Super Bowl, impactada por la pandemia de COVID-19","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=117627#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=117627#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/final-de-la-super-bowl.jpg","datePublished":"2021-01-18T12:25:50+00:00","dateModified":"2021-01-18T16:00:07+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"La final de la Super Bowl, que se celebrar\u00e1 el pr\u00f3ximo 7 de febrero, se enfrenta a una posible ca\u00edda de anunciantes y de audiencia.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=117627#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=117627"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=117627#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/final-de-la-super-bowl.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/final-de-la-super-bowl.jpg","width":1140,"height":635,"caption":"La final de la Super Bowl, impactada por la pandemia de COVID-19"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=117627#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La final de la Super Bowl, impactada por la pandemia de COVID-19"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/117627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=117627"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/117627\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/117629"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=117627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=117627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=117627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}