{"id":117606,"date":"2021-01-18T14:13:28","date_gmt":"2021-01-18T13:13:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=117606"},"modified":"2021-01-18T17:34:09","modified_gmt":"2021-01-18T16:34:09","slug":"hector-linares-nuevo-director-comercial-de-kantar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=117606","title":{"rendered":"H\u00e9ctor Linares, nuevo director comercial de Kantar"},"content":{"rendered":"<p><strong>Kantar ha reforzado la nueva estrategia de digitalizaci\u00f3n y mayor orientaci\u00f3n a cliente que est\u00e1 llevando a cabo en su divisi\u00f3n de seguimiento y an\u00e1lisis de medios, con el nombramiento de H\u00e9ctor Linares como nuevo director comercial.<\/strong><\/p>\n<p>Seg\u00fan ha informado la consultora,<strong>\u00a0se trata de \u201cun movimiento t\u00e1ctico alineado con la transformaci\u00f3n de Media Division,<\/strong>\u00a0liderada desde hace un a\u00f1o por Gustavo N\u00fa\u00f1ez como director general para el sur de Europa, Suiza e Israel, con una amplia experiencia en redefinir compa\u00f1\u00edas y su enfoque innovador\u201d.<\/p>\n<p><strong>El nuevo director comercial cuenta con m\u00e1s de 10 a\u00f1os de experiencia en investigaci\u00f3n, an\u00e1lisis y desarrollo de negocio en el \u00e1mbito digital<\/strong>\u00a0en firmas como Lacoste y como uno de los socios fundadores de The Data Republic, empresa pionera en Espa\u00f1a en el an\u00e1lisis de redes sociales e investigaci\u00f3n de mercados en entornos digitales, adquirida en 2014 por la propia Kantar.<\/p>\n<p>Desde este a\u00f1o,\u00a0<strong>ya incorporado a Kantar, contribuy\u00f3 al desarrollo de la parte digital y de redes sociales de la compa\u00f1\u00eda<\/strong>, primero desde el \u00e1rea de producci\u00f3n y, despu\u00e9s, desde el de estrategia y comercial, liderando la implantaci\u00f3n de soluciones innovadoras en m\u00e1s de 15 pa\u00edses, para posteriormente dar el salto a la divisi\u00f3n de seguimiento y an\u00e1lisis de medios.<\/p>\n<p>Sobre su nombramiento, Linares ha asegurado que \u201ca pesar de la complejidad y los<strong>\u00a0retos con los que nos vamos a encontrar en el futuro cercano<\/strong>, estoy totalmente convencido de que la reorganizaci\u00f3n en la que todo el equipo llevamos trabajando desde el segundo semestre de 2020 ser\u00e1 fundamental para abordarlos. Debemos seguir manteniendo la calidad y mejorar en innovaci\u00f3n, agilidad y valor a\u00f1adido para crecer al lado de nuestros clientes\u201d.<\/p>\n<p><strong>El objetivo de esta nueva reorganizaci\u00f3n, explica Kantar, es generar una nueva forma de acercamiento a los clientes y potenciar la digitalizaci\u00f3n, la IA y la escalabilidad del servicio<\/strong>, apostando por la innovaci\u00f3n como palanca del cambio con soluciones m\u00e1s eficaces, \u00e1giles y \u201cclient centric\u201d. Por ello, Media Division ha reconfigurado el equipo comercial y ha impulsado la figura de H\u00e9ctor Linares como principal motor del cambio para la divisi\u00f3n de seguimiento y an\u00e1lisis de medios en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e9ctor Linares liderar\u00e1 la nueva estrategia, centrada en la digitalizaci\u00f3n y una nueva forma de aproximaci\u00f3n y respuesta al cliente.<\/p>\n","protected":false},"author":28,"featured_media":117607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-117606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u00e9ctor Linares, nuevo director comercial de 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