{"id":11662,"date":"2010-05-19T04:03:13","date_gmt":"2010-05-19T04:03:13","guid":{"rendered":"https:\/\/ipmark.com\/cbs-outdoor-ofrece-sus-vallas-a-50-desempleados\/"},"modified":"2010-05-19T04:03:13","modified_gmt":"2010-05-19T04:03:13","slug":"cbs-outdoor-ofrece-sus-vallas-a-50-desempleados","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=11662","title":{"rendered":"CBS Outdoor ofrece sus vallas a 50 desempleados"},"content":{"rendered":"<p>Para participar disponen de la p\u00e1gina <a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.vendet.es\">www.vendet.es<\/a> como plataforma en la que dise\u00f1ar su propia campa\u00f1a de publicidad para \u201cvenderse a s\u00ed mismos\u201d. Los criterios de selecci\u00f3n no se basar\u00e1n en los datos acad\u00e9micos ni en la experiencia, sino en el entusiasmo y la originalidad. Los 10 participantes m\u00e1s votados por el p\u00fablico ser\u00e1n seleccionados directamente, mientras que los 40 restantes ser\u00e1n elegidos por un jurado de expertos.<\/p>\n<p>El premio consistir\u00e1 en el desarrollo de una campa\u00f1a de publicidad en vallas (con el asesoramiento y apoyo del departamento creativo de CBS Outdoor), durante cuatro semanas consecutivas, en la ciudad elegida.<\/p>\n<p>CBS Outdoor se ha inspirado en el ejemplo de Raquel Lemos, una joven licenciada en Publicidad que hace meses les solicit\u00f3 ayuda para publicitarse en sus vallas con una serie de carteles en el que se daba a conocer como Publiwoman bajo el eslogan <i>Amasando ideas<\/i><\/p>\n<p>Dentro del programa <i>Vallas con vida<\/i> tambi\u00e9n est\u00e1 previstas otros tipos de acciones que utilizar\u00e1n estos soportes para publicitar manifestaciones art\u00edsticas, conciertos o campa\u00f1as de concienciaci\u00f3n social. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para participar disponen de la p\u00e1gina www.vendet.es como plataforma en la que dise\u00f1ar su propia campa\u00f1a de publicidad para \u201cvenderse<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-11662","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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