{"id":11660,"date":"2010-05-19T04:06:03","date_gmt":"2010-05-19T04:06:03","guid":{"rendered":"https:\/\/ipmark.com\/locos-por-la-roja\/"},"modified":"2010-05-19T04:06:03","modified_gmt":"2010-05-19T04:06:03","slug":"locos-por-la-roja","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=11660","title":{"rendered":"Locos por la Roja"},"content":{"rendered":"<p>La campa\u00f1a, que se estrena hoy, 19 de mayo, est\u00e1 de nuevo protagonizada por Vicente del Bosque, el seleccionador nacional, esta vez acompa\u00f1ado por un gran n\u00famero de residentes del pueblo salmantino de Candelario (Salamanca). Esta nueva entrega, enmarcada dentro de su patrocinio a la Selecci\u00f3n Espa\u00f1ola de F\u00fatbol, sigue la l\u00ednea de la lanzada hace unos meses.<\/p>\n<p>En diferentes <i>scketchs<i> se muestra la pasi\u00f3n de los espa\u00f1oles por su selecci\u00f3n y las locuras que pueden llegar a hacer arrastrados por \u00e9sta.<\/p>\n<p>Como punta de lanza de la campa\u00f1a se han creado tres spots que reflejan la realidad de un pueblo tan aficionado que hasta ha sustituido los n\u00fameros por los dorsales de los jugadores de la selecci\u00f3n. De esta manera, Casillas es el n\u00famero 1, Arbeloa el n\u00famero 2, Piqu\u00e9 l n\u00famero 3, etc. Esta decisi\u00f3n da lugar a situaciones llenas de humor, como los ni\u00f1os que cantan la tabla de multiplicar en el colegio combinando a los futbolistas o el se\u00f1or que le indica la hora a su amigo diciendo \u201cson las Piqu\u00e9 en punto\u201d.<\/p>\n<p>Para radio se han desarrollado cuatro cu\u00f1as publicitarias de 25\u201d cada una, tambi\u00e9n bajo el eslogan <i>Este pa\u00eds est\u00e1 loco por La Roja y en Cepsa lo estaremos siempre<\/i>. As\u00ed mismo, se han creado diferentes piezas gr\u00e1ficas, mientras que en Internet se ha puesto en marcha el site <a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.estepaisestalocoporlaroja.com\">www.estepaisestalocoporlaroja.com<\/a>, donde se pueden leer las noticias sobre las excentricidades que se cometen por la Selecci\u00f3n Nacional de F\u00fatbol.<\/p>\n<p>Adem\u00e1s, la campa\u00f1a comunica una nueva promoci\u00f3n de Cepsa, consistente en la entrega de una colecci\u00f3n de cuatro vasos con im\u00e1genes de los jugadores de la Selecci\u00f3n Espa\u00f1ola por s\u00f3lo un euro, al usuario que reposte combustible igual o superior a los 35 litros. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a, que se estrena hoy, 19 de mayo, est\u00e1 de nuevo protagonizada por Vicente del Bosque, el seleccionador nacional,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-11660","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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