{"id":116292,"date":"2020-12-18T11:32:15","date_gmt":"2020-12-18T10:32:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=116292"},"modified":"2020-12-18T15:34:34","modified_gmt":"2020-12-18T14:34:34","slug":"pyg-anuncia-2021-buenas-acciones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=116292","title":{"rendered":"P&G anuncia 2021 buenas acciones para el pr\u00f3ximo a\u00f1o"},"content":{"rendered":"

La compa\u00f1\u00eda de gran consumo Procter & Gamble ha anunciado una nueva oleada de donaciones por valor de millones de d\u00f3lares para proseguir su lucha contra la pandemia de coronavirus. Esta contribuci\u00f3n ser\u00e1 la primera de las 2.021 buenas acciones que la firma y sus marcas se han comprometido a realizar durante el pr\u00f3ximo a\u00f1o.\u00a0<\/strong><\/p>\n

Este compromiso se sit\u00faa dentro de la campa\u00f1a Lead with Love<\/em>, que en Espa\u00f1a se desarrollar\u00e1 bajo el paraguas #ActuemosUnidos. Con ella, la multinacional pretende realizar una llamada a la acci\u00f3n para que 2021 sea el a\u00f1o en el que todos nos unamos para hacer m\u00e1s por las comunidades, la igualdad y el planeta.\u00a0<\/span><\/p>\n

\u201cLas personas que trabajamos en P&G tenemos una responsabilidad con la sociedad y seguiremos utilizando nuestro alcance y recursos para promover el crecimiento y el bien com\u00fan\u201d, ha explicado David Taylor<\/strong>, presidente y CEO de P&G<\/strong>, quien ha prometido que estas 2.021 acciones \u201ctendr\u00e1n un impacto duradero y positivo en las personas y comunidades de todo el mundo\u201d<\/strong>.\u00a0<\/span><\/p>\n

Adem\u00e1s de las donaciones, la compa\u00f1\u00eda incluir\u00e1 nuevos programas que se ir\u00e1n anunciando a lo largo del a\u00f1o, as\u00ed como proyectos ya existentes que tendr\u00e1n nuevos impactos en 2021. Ponen como ejemplo la continuaci\u00f3n de su labor con asociaciones y organizaciones locales como Cruz Roja, Save The Children o Aldeas Infantiles SOS, para ayudar a personas necesitadas y cuya situaci\u00f3n se ha visto agravada por la crisis sanitaria.\u00a0<\/span><\/p>\n

La donaci\u00f3n, por parte de Dodot, de m\u00e1s pa\u00f1ales a beb\u00e9s que nacen prematuros; y aquella realizada por Ausonia, en investigaci\u00f3n de c\u00e1ncer de mama. O el objetivo de minimizar el uso del pl\u00e1stico en los productos de Pantene.\u00a0<\/span><\/p>\n

Respecto a este \u00faltimo, han informado que en febrero de 2021 lanzar\u00e1n al mercado su primer sistema de botellas de aluminio reutilizables y sus correspondientes recargas reciclables<\/strong>, al que se unir\u00e1n el resto de las marcas de cuidado del cabello de P&G: H&S, Herbal Essences y Aussie.\u00a0<\/span><\/p>\n

Seg\u00fan la multinacional, a la campa\u00f1a tambi\u00e9n podr\u00e1n sumarse los consumidores a trav\u00e9s del programa Pr\u00f3xima a todos, que permitir\u00e1 convertir peque\u00f1as acciones en buenas acciones, ya que, a medida que participen, la firma realizar\u00e1 donaciones autom\u00e1ticas a las causas que m\u00e1s les importen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dentro de su campa\u00f1a \u2018Lead with Love\u2019, que en Espa\u00f1a se desarrollar\u00e1 bajo el paraguas #ActuemosUnidos, la multinacional anuncia la puesta en marcha de 2.021 acciones que ayuden a las comunidades y al planeta. <\/p>\n","protected":false},"author":29,"featured_media":116294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[5470],"class_list":["post-116292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coronavirus"],"acf":[],"yoast_head":"\nP&G anuncia 2.021 buenas acciones para el pr\u00f3ximo a\u00f1o<\/title>\n<meta name=\"description\" content=\"Dentro de su campa\u00f1a \u2018Lead with Love\u2019, la multinacional anuncia la puesta en marcha de 2.021 acciones que ayuden a sociedad y planeta\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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