{"id":116273,"date":"2020-12-18T10:06:43","date_gmt":"2020-12-18T09:06:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=116273"},"modified":"2020-12-18T15:14:59","modified_gmt":"2020-12-18T14:14:59","slug":"toyota-instala-lona-descontaminante-en-centro-de-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=116273","title":{"rendered":"Toyota instala una lona descontaminante en el centro de Madrid"},"content":{"rendered":"<p><strong>El fabricante de automoci\u00f3n Toyota ha instalado en el Intercambiador de Moncloa de Madrid una lona de 143 metros cuadrados que, a trav\u00e9s de un proceso de fotocat\u00e1lisis y superhidrofilia, consigue reducir los agentes contaminantes y mejorar la calidad del aire de la capital.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con la puesta en marcha de su campa\u00f1a <em>Let\u2019s go beyond zero<\/em>, Toyota busca apostar por la movilidad sostenible. Siguiendo esta m\u00e1xima, ha instalado en uno de los puntos con m\u00e1s tr\u00e1fico de la capital una lona de publicidad exterior que consigue reducir el volumen de agentes contaminantes del aire, mediante un proceso similar a la fotos\u00edntesis que realizan los \u00e1rboles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una superficie de 143 metros cuadrados, la lona <strong>ha sido impresa con tratamiento Pureti<\/strong>, que ayuda precisamente a lograr este objetivo, ya que este sistema de impresi\u00f3n <strong>funciona mediante un proceso de fotocat\u00e1lisis y superhidrofilia<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gran Pantalla se ha encargado de realizar la impresi\u00f3n y montaje de la acci\u00f3n en este espacio estrat\u00e9gico que comercializa en el centro de Madrid y que tiene un tr\u00e1fico mensual de<strong> 8.607.176 impactos<\/strong>. La lona, ubicada junto al eje comercial de las calles Princesa y Alberto Aguilera y cerca de la Universidad Complutense de Madrid, se encuentra en uno de los principales puntos de tr\u00e1fico de entrada a la capital por la carretera A-6.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La acci\u00f3n ha sido creada por The&amp;Partnership y desarrollada por el equipo de acciones especiales de Gran Pantalla, Imagina.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota instala en el Intercambiador de Moncloa una lona publicitaria que consigue reducir los agentes contaminantes del aire mediante un proceso similar a la fotos\u00edntesis. <\/p>\n","protected":false},"author":29,"featured_media":116275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323],"class_list":["post-116273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toyota instala una lona descontaminante en el centro de Madrid<\/title>\n<meta name=\"description\" content=\"Toyota instala una lona descontaminante en el centro de Madrid, que ayuda a reducir los agentes contaminantes mediante un proceso similar...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=116273\" \/>\n<meta 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