{"id":116231,"date":"2020-12-17T18:19:55","date_gmt":"2020-12-17T17:19:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=116231"},"modified":"2020-12-17T18:19:55","modified_gmt":"2020-12-17T17:19:55","slug":"top-5-audiencias-para-navidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=116231","title":{"rendered":"Conoce las audiencias de Infinia para esta Navidad 2020 \u2013 Top 5 audiencias para Navidad"},"content":{"rendered":"<p><a href=\"https:\/\/www.infiniamobile.com\/\">Infinia<\/a>, gracias a su plataforma tecnol\u00f3gica l\u00edder en conocimiento de audiencias omnicanal, ha elaborado un <a href=\"https:\/\/infinia-creatives.s3.amazonaws.com\/CORPORATIVO\/INFINIA\/MARKETING\/AUDIENCIAS_NAVIDAD_2020.pdf\">informe<\/a> sobre las categor\u00edas que m\u00e1s crecer\u00e1n en ventas para estas Navidades, donde se espera que <strong>la venta digital de productos de gran consumo crezca en Espa\u00f1a un +21%, frente al +13% del a\u00f1o pasado<\/strong>.<\/p>\n<p>Las categor\u00edas est\u00e1n creadas seg\u00fan <strong>un an\u00e1lisis de descarga de aplicaciones en los dispositivos m\u00f3viles de los usuarios<\/strong>, bajo la inserci\u00f3n de la tecnolog\u00eda SDK de Infinia en m\u00e1s de 10.000 apps.<\/p>\n<p>Bajo el estudio de apps como Zara, Media Markt o Primor, y un an\u00e1lisis de las keywords m\u00e1s buscadas, las categor\u00edas se han dividido en cinco: <strong>Moda, Tecnolog\u00eda, Juguetes, Perfumes y Cosm\u00e9ticos y Bebidas Espirituosas<\/strong>, descubriendo el perfil de cada una de ellas, g\u00e9nero, edad y nivel socioecon\u00f3mico, as\u00ed como los usuarios \u00fanicos que componen cada categor\u00eda y su porcentaje respecto al total de usuarios conocidos en el DMP de Infinia (30 millones).<\/p>\n<p>\u00a1Haz click <a href=\"https:\/\/infinia-creatives.s3.amazonaws.com\/CORPORATIVO\/INFINIA\/MARKETING\/AUDIENCIAS_NAVIDAD_2020.pdf\">aqu\u00ed<\/a> para ver el estudio!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras un 2020 que finaliza, el aumento del tr\u00e1fico en el comercio online a ra\u00edz de la pandemia y los cambios en las preferencias de compra de los usuarios ha provocado que los perfiles de las audiencias var\u00eden, y con ello las preferencias de los consumidores.<\/p>\n","protected":false},"author":14,"featured_media":116236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[2154],"class_list":["post-116231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Audiencias omnicanal: c\u00f3mo se comportar\u00e1n esta Navidad<\/title>\n<meta name=\"description\" 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