{"id":116223,"date":"2020-12-17T17:16:22","date_gmt":"2020-12-17T16:16:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=116223"},"modified":"2020-12-17T17:58:28","modified_gmt":"2020-12-17T16:58:28","slug":"grupo-alsea-adjudica-a-comunica-mas-a-gestion-publicitaria-de-vips","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=116223","title":{"rendered":"Grupo Alsea adjudica a Comunica+A la gesti\u00f3n publicitaria de Vips"},"content":{"rendered":"<p><strong>La cadena de restauraci\u00f3n Vips ha asignado a Comunica+A la gesti\u00f3n de su estrategia publicitaria 360\u00ba, que comprende la publicidad ATL, BTL y online, tras un concurso en el que hab\u00edan participado algunas agencias del sector.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda, perteneciente al grupo de restauraci\u00f3n Alsea, ha confiado a la agencia del grupo Dentsu la <strong>gesti\u00f3n publicitaria de medios convencionales (televisi\u00f3n, radio, prensa) y digital, adem\u00e1s de las acciones de patrocinios, activaciones y marketing en el punto de venta.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El equipo encargado de la gesti\u00f3n publicitaria de Vips estar\u00e1 dirigido por Alexis Chauvin y Raquel Mart\u00edn, y estar\u00e1 formado por Javier Anto\u00f1anzas, vicepresidente creativo; Mar\u00eda Jos\u00e9 V\u00e1zquez, director creativa ejecutiva; Miguel Garc\u00eda, director creativo ejecutivo; Dami\u00e1n Constante, director creativo; Carlos Senovilla, director creativo; Elena Madrazo, supervisor creativa; Javier Laspiur, supervisor creativo; y Alba Barrachina, supervisora creativa<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comunica+A es una agencia de publicidad perteneciente a Dentsu. Con 200 empleados y oficinas en Madrid, Barcelona y Par\u00eds, cuenta con una productora creativa, El Play.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia gestionar\u00e1 la publicidad en medios convencionales, digital y acciones de patrocinio, activaciones y marketing en el punto de venta. <\/p>\n","protected":false},"author":29,"featured_media":116225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6074],"class_list":["post-116223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias-de-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Alsea adjudica a Comunica+A la gesti\u00f3n publicitaria de Vips<\/title>\n<meta name=\"description\" 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