{"id":116074,"date":"2020-12-16T12:51:06","date_gmt":"2020-12-16T11:51:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=116074"},"modified":"2020-12-17T14:42:05","modified_gmt":"2020-12-17T13:42:05","slug":"la-prohibida-reivindica-la-libertad-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=116074","title":{"rendered":"La Prohibida reivindica la libertad en su \u00faltima campa\u00f1a\u00a0"},"content":{"rendered":"<p><b>La nueva marca de sidra de Mahou San Miguel, <\/b><a href=\"https:\/\/ipmark.com\/mahou-san-miguel-lanza-la-prohibida-su-primera-cider\/\"><b>La Prohibida<\/b><\/a><b>, lanzada a finales del mes de septiembre, presenta su primera campa\u00f1a publicitaria \u2018No censures lo que sientes\u2019, desarrollada por la agencia creativa &amp;Ros\u00e0s.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El trabajo de la marca gira en torno a la <\/span><b>libertad<\/b><span style=\"font-weight: 400;\">, invitando a todas las personas a disfrutar de la vida sin reprimirse sobre su orientaci\u00f3n sexual o deseos. La Prohibida promueve que la <\/span><b>presi\u00f3n social y los convencionalismos no condicionen en nuestra manera de expresarnos.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El spot comercial de 90\u201d, refleja las intenciones de la marca, ha sido creado en formato videoclip y emplea el p\u00edxel como <\/span><b>s\u00edmbolo para plasmar las posibles censuras<\/b><span style=\"font-weight: 400;\"> que a d\u00eda de hoy siguen existiendo. Producido por <\/span><b>Canad\u00e1<\/b><span style=\"font-weight: 400;\">, bajo la direcci\u00f3n de B\u00e1rbara Farr\u00e9, conocida por realizar v\u00eddeos de artistas destacados a nivel nacional e internacional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De la mano a la campa\u00f1a, se puede desbloquear la pieza con <\/span><b>un QR<\/b><span style=\"font-weight: 400;\"> y verla sin censura desde el tel\u00e9fono m\u00f3vil. &amp;Ros\u00e0s tambi\u00e9n ha desarrollado la <\/span><b>gr\u00e1fica <\/b><span style=\"font-weight: 400;\">de <\/span><i><span style=\"font-weight: 400;\">wildposting<\/span><\/i><span style=\"font-weight: 400;\">, que estar\u00e1 presente en las principales calles de Espa\u00f1a, adem\u00e1s de la <\/span><b>estrategia, plataforma de comunicaci\u00f3n, el tono y el imaginario visual<\/b><span style=\"font-weight: 400;\"> de la nueva sidra de Mahou San Miguel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La canci\u00f3n \u2018<\/span><b>Soy Rebelde<\/b><span style=\"font-weight: 400;\">\u2019 de Jeanette es la banda sonora de la pieza, que ha sido interpretada por la artista <\/span><b>La Bien Querida<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe title=\"La Prohibida Cider | Soy Rebelde | #NoCensuresLoQueSientes\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/APwMO2WCCNk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2018No censures lo que sientes\u2019, titulo de la acci\u00f3n publicitaria de &#038;Ros\u00e0s para la nueva marca de Mahou San Miguel.<\/p>\n","protected":false},"author":30,"featured_media":116075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,6110],"class_list":["post-116074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-mahou-san-miguel"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Prohibida reivindica la libertad en su \u00faltima campa\u00f1a\u00a0<\/title>\n<meta name=\"description\" content=\"La Prohibida, nueva marca de Mahou San Miguel, reivindica la libertad en su \u00faltima campa\u00f1a\u00a0&#039;No censures lo que sientes&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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