{"id":115974,"date":"2020-12-15T12:52:28","date_gmt":"2020-12-15T11:52:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=115974"},"modified":"2020-12-15T12:52:28","modified_gmt":"2020-12-15T11:52:28","slug":"proximity-madrid-al-frente-de-la-gestion-de-renault-creative","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=115974","title":{"rendered":"Proximity Madrid, al frente de la gesti\u00f3n de ‘Renault Creative’"},"content":{"rendered":"

La marca de automoci\u00f3n Reanult Espa\u00f1a ha elegido a la agencia Proximity Madrid, propiedad del grupo BBDO, la gesti\u00f3n de la comunicaci\u00f3n y el marketing de sus 600 puntos de red, despu\u00e9s de la celebraci\u00f3n de un concurso, con cuatro participantes.<\/b><\/p>\n

La agencia estaba ya al frente de la estrategia, creatividad y gesti\u00f3n de todo el ecosistema digital de <\/span>Renault y Dacia<\/b>, as\u00ed como su CRM y redes sociales. Ahora, lidera la plataforma de marketing automation<\/em><\/a> de la marca,<\/span> \u2018Renault Creative\u2019<\/b>, que permite la gesti\u00f3n automatizada de toda la comunicaci\u00f3n local de todos sus puntos de red.<\/span><\/p>\n

La plataforma, desarrollada 100% ad-hoc por Proximity de acuerdo a las necesidades de la marca, utiliza parte de <\/span>tecnolog\u00eda adZU<\/b> del grupo Omnicom. El objetivo de este proyecto, que ya es una realidad, es <\/span>aunar y alinear todas las disciplinas de gesti\u00f3n y marketing de la red y central en un sistema<\/b> que posibilita una comunicaci\u00f3n global consistente y coherente con la empresa en todos los canales de contacto on y off con el cliente.\u00a0<\/span><\/p>\n

Autonom\u00eda a los agentes locales<\/b><\/h3>\n

\u2018Renault Creative\u2019<\/a> permite crear sinergias<\/b> en todas las piezas alineando los objetivos de la marca y su brand equity tanto a nivel nacional como local de cada concesionario. Esta plataforma permite trabajar a la red de forma aut\u00f3noma y en paralelo a nacional gracias a la automatizaci\u00f3n de los contenidos, previamente supervisados, para dotarlos de coherencia en todos los \u00e1mbitos, gracias a herramientas como un planificador de campa\u00f1as<\/strong>, que posibilita una visi\u00f3n completa de las acciones nacionales y regionales.<\/span><\/p>\n

Incorpora m\u00f3dulos de conexi\u00f3n con <\/span>adservers <\/i><\/b>y permite realizar env\u00edos automatizados de<\/span> email marketing, <\/i><\/b>y un reporting de todas las campa\u00f1as en medios <\/b>digitales en tiempo real. Tambi\u00e9n ofrece un m\u00f3dulo de gesti\u00f3n de social ads,<\/strong><\/em> conectando directamente con cada perfil de la red. De esta forma, los agentes locales tienen autonom\u00eda, posibilitando sinergias entre todos. Actualmente, la plataforma gestiona m\u00e1s de 500 acciones de marketing al mes,<\/strong> formada por m\u00e1s de 100 responsables.\u00a0<\/span><\/p>\n

Para <\/span>Jos\u00e9 Luis G\u00f3mez, director general de Proximity Madrid,<\/b> \u201cla creaci\u00f3n de la plataforma \u2018Renault Creative\u2019 de marketing automation ha sido todo un reto dentro de la agencia ya que los anunciantes en todos los sectores, se enfrentan al reto de la transformaci\u00f3n digital, m\u00e1s necesaria a\u00fan dentro del nuevo contexto en el que vivimos, y <\/span>necesitamos simplificar los procesos y dar una respuesta \u00e1gil para que los departamentos de marketing puedan tener un mayor control de su comunicaci\u00f3n, ahorrar costes y tiempos de gesti\u00f3n\u201d.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

La plataforma de marketing automation de Renault Espa\u00f1a gestiona m\u00e1s de 500 acciones de marketing al mes, formada por m\u00e1s de 100 responsables de sus distintos puntos de la red.<\/p>\n","protected":false},"author":30,"featured_media":115977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6047,2679],"class_list":["post-115974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-automatizacion-marketing","tag-renault"],"acf":[],"yoast_head":"\nProximity Madrid, al frente de la gesti\u00f3n de 'Renault Creative'<\/title>\n<meta name=\"description\" content=\"Renault Espa\u00f1a conf\u00eda a Proximity Madrid la gesti\u00f3n de su plataforma de marketing automation, Renault Creative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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