{"id":115948,"date":"2020-12-15T10:28:32","date_gmt":"2020-12-15T09:28:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=115948"},"modified":"2020-12-15T18:43:04","modified_gmt":"2020-12-15T17:43:04","slug":"mindshare-crea-unidad-de-negocio-especializada-en-esports","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=115948","title":{"rendered":"Mindshare crea una unidad de negocio especializada en eSports"},"content":{"rendered":"<p><strong>Con el objetivo de ampliar el servicio que ya ven\u00eda desarrollando para marcas como AXE, Carrefour o Universal Pictures, Mindshare ha anunciado la creaci\u00f3n de una nueva unidad de negocio, especializada de forma \u00edntegra en <em>gaming<\/em> y eSports.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha anunciado la agencia, a pesar de haber estado ofreciendo este servicio, al crear una divisi\u00f3n dedicada a ello, consiguen ofrecer un servicio estrat\u00e9gico y t\u00e1ctico dirigido a una audiencia diferencial como la de los aficionados a los videojuegos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa industria de los videojuegos representa la primera opci\u00f3n de ocio audiovisual en Espa\u00f1a donde contamos adem\u00e1s con los mejores<em> streamers<\/em> del mundo. Sus audiencias y nuestros clientes requieren de estrategias muy espec\u00edficas adaptadas a sus gustos e intereses, relaci\u00f3n con las marcas, tiempo de dedicaci\u00f3n y dispositivos\u201d, ha explicado <strong>Leandro Romero<\/strong>, director de esta nueva \u00e1rea.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva unidad estar\u00e1 integrada en el \u00e1rea de Invention, liderada por<strong> \u00c1lvaro Bermudez de Castro<\/strong>, quien ha se\u00f1alado que \u201cdesde esta nueva unidad ayudamos a nuestros clientes a comprender las peculiaridades del entorno de los videojuegos y a trabajar en estrategias adaptadas al medio desde el plano estrat\u00e9gico, creativo, de contrataci\u00f3n y de medici\u00f3n\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con un total de 15 millones de jugadores,<strong> nuestro pa\u00eds representa el 4% de la econom\u00eda mundial de los eSports<\/strong>. A nivel global, m\u00e1s de seis de cada 10 internautas juegan a videojuegos, a trav\u00e9s de smartphones, consolas y ordenadores, dedicando entre una y dos horas al d\u00eda.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mindshare lanza una unidad especializada en gaming y eSports dentro de su divisi\u00f3n Invention para ampliar el servicio ya ofrecido a marcas como Axe, Carrefour o Universal Pictures. <\/p>\n","protected":false},"author":29,"featured_media":115950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2148],"class_list":["post-115948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-esports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mindshare crea una unidad de 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