{"id":115801,"date":"2020-12-11T13:31:19","date_gmt":"2020-12-11T12:31:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=115801"},"modified":"2020-12-11T18:14:01","modified_gmt":"2020-12-11T17:14:01","slug":"consumidor-en-un-futuro-post-covid-19","status":"publish","type":"post","link":"https:\/\/ipmark.com\/consumidor-en-un-futuro-post-covid-19\/","title":{"rendered":"As\u00ed ser\u00e1 el consumidor en un futuro (no tan lejano) post-COVID-19"},"content":{"rendered":"<p><strong>La consultora de dise\u00f1o estrat\u00e9gico Zorraquino ha publicado una nueva edici\u00f3n de su informe <em>Consumer Trends 2021<\/em>, donde expone cu\u00e1les ser\u00e1n las tendencias de mercado y consumo en la pr\u00f3xima d\u00e9cada, marcado fundamentalmente por la pandemia de coronavirus.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El informe dispone de m\u00e1s de 200 p\u00e1ginas donde se muestran publicaciones, referencias y casos de \u00e9xito a nivel internacional del nuevo orden mundial que emerge a ra\u00edz de la crisis sanitaria, para ayudar a las empresas a explorar y definir las oportunidades que esta situaci\u00f3n presenta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl estudio refleja c\u00f3mo hacer negocios en la nueva normalidad significa entender que el virus ha cambiado el comportamiento del consumidor, que las prioridades se han reordenado en nuestra sociedad de consumo y que la incertidumbre es de las pocas certezas con las que contamos a d\u00eda de hoy\u201d, explican desde la compa\u00f1\u00eda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las tendencias de consumo detectadas en el informe, destacan el <strong>anhelo por desacelerar nuestro ritmo de vida<\/strong> como consecuencia de los efectos de la pandemia en la salud mental; la<strong> digitalizaci\u00f3n de las relaciones<\/strong>; la <strong>automatizaci\u00f3n del sector Retail<\/strong>; el <strong>activismo corporativo<\/strong> frente a las injusticias sociales; o la <strong>reinvenci\u00f3n de negocios como el ocio, el lujo o el dise\u00f1o de interiores<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El informe <strong>Consumer Trends 2021<\/strong> ya est\u00e1 disponible para su descarga gratuita en la web de Zorraquino.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El \u00faltimo informe de la consultora Zorraquino, \u2018Consumer Trends 2021\u2019, se\u00f1ala cu\u00e1les son las tendencias de mercado y consumo en una sociedad m\u00e1s all\u00e1 de la pandemia de COVID.<\/p>\n","protected":false},"author":29,"featured_media":115805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[598],"class_list":["post-115801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>As\u00ed ser\u00e1 el consumidor en un futuro (no tan lejano) post-COVID-19<\/title>\n<meta name=\"description\" content=\"La consultora de dise\u00f1o estrat\u00e9gico Zorraquino ha publicado una nueva edici\u00f3n de su informe Consumer Trends 2021, donde expone cu\u00e1les ser\u00e1n..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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