{"id":115755,"date":"2020-12-11T12:30:45","date_gmt":"2020-12-11T11:30:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=115755"},"modified":"2020-12-11T14:40:26","modified_gmt":"2020-12-11T13:40:26","slug":"instagram-incorpora-etiquetas-de-producto-a-reels","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=115755","title":{"rendered":"Instagram incorpora etiquetas de producto a Reels"},"content":{"rendered":"<p><strong>Instagram acaba de inaugurar una nueva funcionalidad para Reels, competidor directo de TikTok. A partir de ahora, marcas e influencers podr\u00e1n incluir en sus v\u00eddeos cortos etiquetas de producto, que al pulsar, permiten a los usuarios acceder a la ficha de producto para comprarlo.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La caracter\u00edstica fue anunciada el pasado octubre, pero no ha sido hasta ahora que la compa\u00f1\u00eda lo ha integrado en su plataforma de v\u00eddeos cortos. Seg\u00fan informan desde la red social, ya son muchos los Reels protagonizados por art\u00edculos que animan a los espectadores a comprar. Sobre todo, en lo referido a moda, maquillaje y cuidado de la piel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva funcionalidad posibilita, en concreto, que un creador o un negocio puedan <strong>incluir una etiqueta de producto en su v\u00eddeo<\/strong> y que, al pulsar sobre ella, permita al usuario comprar el art\u00edculo referenciado, guardarlo o descubrir m\u00e1s informaci\u00f3n de \u00e9ste.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual modo, para los creadores, la red social ha lanzado la etiqueta de <em>branded content<\/em>, que posibilita informar a los espectadores de cuando el contenido que se muestra en un Reel es contenido patrocinado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la introducci\u00f3n de esta caracter\u00edstica en su apartado de v\u00eddeos cortos, Instagram afianza su inter\u00e9s por el social shopping y se adentra en un terreno, el <a href=\"https:\/\/ipmark.com\/el-shoppertainment-formula-retener-mas-tiempo-usuario\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>shoppertainment<\/em><\/a>, popular en el continente asi\u00e1tico.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya est\u00e1 disponible en Instagram la opci\u00f3n de a\u00f1adir etiquetas de producto a los v\u00eddeos cortos de Reels. <\/p>\n","protected":false},"author":29,"featured_media":115764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[727,148],"class_list":["post-115755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-instagram","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram incorpora etiquetas de 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