{"id":115474,"date":"2020-12-04T13:50:47","date_gmt":"2020-12-04T12:50:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=115474"},"modified":"2020-12-04T15:22:36","modified_gmt":"2020-12-04T14:22:36","slug":"compradores-adquirira-por-internet-regalos-navidenos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=115474","title":{"rendered":"El 75% de los espa\u00f1oles har\u00e1 sus compras navide\u00f1as por Internet"},"content":{"rendered":"<p><strong>Ante una Navidad que se avecina at\u00edpica, como lo vivido durante el resto del a\u00f1o, una mayor\u00eda de consumidores espa\u00f1oles realizar\u00e1 sus compras navide\u00f1as por internet. Lo afirma un 75% frente a un 17% que se\u00f1ala su intenci\u00f3n de adquirir los regalos solo en establecimientos f\u00edsicos. Adem\u00e1s, para un 10%, comprar por la Red en Navidad ser\u00e1 una experiencia nueva.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Son una de las principales conclusiones del \u00faltimo estudio realizado por la agencia digital Elogia, <em>Comportamiento Consumo Navidad en Era Covid<\/em>, en la que se analiza c\u00f3mo ser\u00e1 el comportamiento del consumidor de cara a la pr\u00f3xima campa\u00f1a navide\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con un 75% de usuarios que elegir\u00e1 el ecommerce para satisfacer este tipo de compras, la raz\u00f3n principal de su elecci\u00f3n estriba en el deseo de <strong>evitar las aglomeraciones por miedo a un posible contagio (53%)<\/strong>. Para un <strong>40%<\/strong> lo es <strong>descubrir una mayor variedad de productos y mayores ofertas<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Respecto al tipo de web, ser\u00e1n m\u00e1s tambi\u00e9n los que se decanten por realizar sus compras navide\u00f1as en marketplaces, como Amazon, AliExpress o El Corte Ingl\u00e9s. Un 75% frente al 58% que lo hizo en 2019.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frente a la elecci\u00f3n del canal online, se encuentran aquellos <strong>consumidores que continuar\u00e1n acudiendo a la tienda f\u00edsica<\/strong>, tal y como afirma un <strong>60%<\/strong> de encuestados. El a\u00f1o pasado, esta cifra se situaba en el 80%. Y un 17% planea realizar sus compras solo en el espacio <em>brick-and-mortar<\/em>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para <strong>\u00c1lvaro G\u00f3mez<\/strong>, director general de <strong>Elogia<\/strong>, los cambios producidos por la crisis sanitaria suponen un reto, pero tambi\u00e9n una oportunidad para las empresas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn 2021 habr\u00e1 un mont\u00f3n de nuevos compradores buscando diferentes formas de comprar y marcas nuevas de las que enamorarse. Esto supone un gran reto para las grandes compa\u00f1\u00edas de gran consumo, que basan su dominio en la lealtad de los compradores que escogen las mismas marcas por costumbre, y tambi\u00e9n una enorme oportunidad para todas aquellas propuestas alternativas que vendan al consumidor directamente desde internet\u201d, explica.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">M\u00e1s ahorro<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El estudio tambi\u00e9n arroja una estimaci\u00f3n de la inversi\u00f3n que los consumidores destinar\u00e1n este a\u00f1o a sus compras navide\u00f1as. Una <strong>media de 229 euros<\/strong>, que de cumplirse, supondr\u00eda <strong>un 10% menos que en 2019<\/strong>, cuando el promedio se situ\u00f3 en los 255 euros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los hombres destinar\u00e1n un mayor volumen, 244 euros frente a las mujeres, con una estimaci\u00f3n de 214 euros, y ser\u00e1 el <strong>35%<\/strong> de los espa\u00f1oles los que<strong> invertir\u00e1 una cifra mayor<\/strong> en sus regalos. Moda y complementos (65%), Belleza, cosm\u00e9tica y cuidado personal (44%) y Electrodom\u00e9sticos (25%) ser\u00e1n las categor\u00edas m\u00e1s demandadas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evitar las aglomeraciones y encontrar una mayor variedad de productos y promociones son las razones principales de que este a\u00f1o las compras navide\u00f1as sean online. <\/p>\n","protected":false},"author":29,"featured_media":115476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2154],"class_list":["post-115474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os<\/title>\n<meta name=\"description\" content=\"Evitar las aglomeraciones y encontrar una mayor variedad de productos y promociones son las razones principales de que este a\u00f1o las compras navide\u00f1as sean online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=115474\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os\" \/>\n<meta property=\"og:description\" content=\"Evitar las aglomeraciones y encontrar una mayor variedad de productos y promociones son las razones principales de que este a\u00f1o las compras navide\u00f1as sean online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=115474\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T12:50:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T14:22:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/marketplaces-estudio-elogia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"El 75% de los espa\u00f1oles har\u00e1 sus compras navide\u00f1as por Internet\",\"datePublished\":\"2020-12-04T12:50:47+00:00\",\"dateModified\":\"2020-12-04T14:22:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474\"},\"wordCount\":455,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marketplaces-estudio-elogia.jpg\",\"keywords\":[\"ecommerce\"],\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=115474\",\"name\":\"Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marketplaces-estudio-elogia.jpg\",\"datePublished\":\"2020-12-04T12:50:47+00:00\",\"dateModified\":\"2020-12-04T14:22:36+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"Evitar las aglomeraciones y encontrar una mayor variedad de productos y promociones son las razones principales de que este a\u00f1o las compras navide\u00f1as sean online.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=115474\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marketplaces-estudio-elogia.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/marketplaces-estudio-elogia.jpg\",\"width\":1140,\"height\":641,\"caption\":\"Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=115474#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El 75% de los espa\u00f1oles har\u00e1 sus compras navide\u00f1as por Internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os","description":"Evitar las aglomeraciones y encontrar una mayor variedad de productos y promociones son las razones principales de que este a\u00f1o las compras navide\u00f1as sean online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=115474","og_locale":"es_ES","og_type":"article","og_title":"Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os","og_description":"Evitar las aglomeraciones y encontrar una mayor variedad de productos y promociones son las razones principales de que este a\u00f1o las compras navide\u00f1as sean online.","og_url":"https:\/\/ipmark.com\/?p=115474","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-12-04T12:50:47+00:00","article_modified_time":"2020-12-04T14:22:36+00:00","og_image":[{"width":1140,"height":641,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/marketplaces-estudio-elogia.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=115474#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=115474"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"El 75% de los espa\u00f1oles har\u00e1 sus compras navide\u00f1as por Internet","datePublished":"2020-12-04T12:50:47+00:00","dateModified":"2020-12-04T14:22:36+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=115474"},"wordCount":455,"image":{"@id":"https:\/\/ipmark.com\/?p=115474#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/marketplaces-estudio-elogia.jpg","keywords":["ecommerce"],"articleSection":["Tendencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=115474","url":"https:\/\/ipmark.com\/?p=115474","name":"Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=115474#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=115474#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/marketplaces-estudio-elogia.jpg","datePublished":"2020-12-04T12:50:47+00:00","dateModified":"2020-12-04T14:22:36+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"Evitar las aglomeraciones y encontrar una mayor variedad de productos y promociones son las razones principales de que este a\u00f1o las compras navide\u00f1as sean online.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=115474#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=115474"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=115474#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/marketplaces-estudio-elogia.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/marketplaces-estudio-elogia.jpg","width":1140,"height":641,"caption":"Un 75% de compradores adquirir\u00e1 por internet los regalos navide\u00f1os"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=115474#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"El 75% de los espa\u00f1oles har\u00e1 sus compras navide\u00f1as por Internet"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/115474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115474"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/115474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/115476"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}