{"id":115471,"date":"2020-12-04T12:49:05","date_gmt":"2020-12-04T11:49:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=115471"},"modified":"2020-12-04T14:29:56","modified_gmt":"2020-12-04T13:29:56","slug":"linkedin-acusada-de-inflar-metricas-de-campanas-publicitarias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=115471","title":{"rendered":"Linkedin, acusada de inflar las m\u00e9tricas de sus campa\u00f1as publicitarias"},"content":{"rendered":"<p><strong>Cuatro compa\u00f1\u00edas anunciadoras en Linkedin han presentado dos demandas ante el Tribunal de Justicia del Distrito Norte de California, alegando que la red social infla las m\u00e9tricas publicitarias para mostrar una mayor calidad de sus audiencias, de su inventario publicitario y de su interacci\u00f3n con las mismas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tanto la denuncia presentada por la empresa tecnol\u00f3gica TopDevz y la plataforma de contrataci\u00f3n Noirefy, como la interpuesta por el agente inmobiliario Drew Krisco y la firma de desarrollo de aplicaciones Livly el pasado 20 de noviembre, coinciden en que <strong>la red social profesional muestra resultados superiores a lo obtenido en realidad en las campa\u00f1as publicitarias en su plataforma<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En una de las denuncias se indica que \u201cLinkedin ha inflado de forma sistem\u00e1tica las m\u00e9tricas publicitarias a su favor, lo que le ha permitido sobrevalorar la calidad de sus audiencias, la calidad de su inventario publicitario y la interacci\u00f3n de sus audiencias\u201d. Al ofrecer una mayor interacci\u00f3n, la compa\u00f1\u00eda puede solicitar un mayor precio a los anunciantes, seg\u00fan explican los demandantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de la denuncia de precios aumentados, estos recuerdan la situaci\u00f3n de vulnerabilidad a la que se encuentran los anunciantes cuando <strong>hay \u201ccierta informaci\u00f3n que solo se puede saber por Linkedin\u201d<\/strong>, en el que se debe tener \u201cuna confianza ciega en las propias m\u00e9tricas e informes que arroja\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estas demandas llegan poco tiempo despu\u00e9s de que la red social hiciera p\u00fablicos dos problemas de medici\u00f3n, detectados en agosto, que habr\u00edan afectado a m\u00e1s de 418.000 consumidores. La red social tambi\u00e9n inform\u00f3 de que compensar\u00edan las cantidades abonadas de m\u00e1s a los anunciantes que se habr\u00edan visto afectados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, los demandantes ponen en duda la honestidad de la red social, al asegurar que debido a estos errores se vieron obligados a invertir m\u00e1s en publicidad de Linkedin.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuatro empresas de California han demandado a la red social por haber mostrado una mayor calidad e interacci\u00f3n de sus audiencias para subir la inversi\u00f3n de los anunciantes.<\/p>\n","protected":false},"author":29,"featured_media":115473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[146,148],"class_list":["post-115471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-linkedin","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Linkedin, acusada de inflar las m\u00e9tricas de sus campa\u00f1as publicitarias<\/title>\n<meta name=\"description\" content=\"Cuatro anunciantes han demandado a Linkedin, acusada de inflar m\u00e9tricas de sus campa\u00f1as publicitarias para alzar el coste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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