{"id":115427,"date":"2020-12-04T10:24:25","date_gmt":"2020-12-04T09:24:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=115427"},"modified":"2020-12-04T14:35:41","modified_gmt":"2020-12-04T13:35:41","slug":"visa-asigna-cuenta-global-wieden-kennedy-publicis-groupe","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=115427","title":{"rendered":"Visa asigna la cuenta global a Wieden+Kennedy y Publicis Groupe"},"content":{"rendered":"<p><strong>Con el objetivo de reforzar la marca en un tiempo en el que m\u00e1s consumidores apuestan por el ecommerce y medios de pagos para realizar sus compras de forma segura en la tienda f\u00edsica, Visa ha anunciado las dos nuevas agencias con las que trabajar\u00e1 a nivel global en sus comunicaciones publicitarias.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Tras un concurso de cinco meses en esta b\u00fasqueda, en el que tambi\u00e9n hab\u00eda participado BBDO, la agencia creativa del anunciante hasta ahora, la firma tecnol\u00f3gica de pagos <strong>ha asignado a Wieden+Kennedy la puesta en marcha de la estrategia creativa de la compa\u00f1\u00eda para sus comunicaciones a nivel global<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta tarea, le acompa\u00f1ar\u00e1<strong> Publicis Groupe<\/strong>, responsable actual de medios, que continuar\u00e1 con dicho cometido, adem\u00e1s de <strong>dar apoyo a las oficinas locales<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAcelerar el negocio para con nuestros consumidores implica que siempre estamos innovando y avanzando, explorando nuevas formas de satisfacer las necesidades que evolucionan para alcanzar resultados de impacto\u201d, ha declarado <strong>Lynne Biggar<\/strong>, <em>chief marketing and communications officer<\/em> de <strong>Visa<\/strong>, en un post publicado en Linkedin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNuestra marca y las ambiciones de negocio justifican la elecci\u00f3n de Wieden+Kennedy y Publicis Groupe para expandir nuestra plataforma de marca al combinar lo mejor de la creatividad con el conocimiento global de la ejecuci\u00f3n\u201d, ha subrayado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Biggar ha aprovechado el comunicado para agradecer el trabajo realizado hasta ahora por BBDO. \u201cApreciamos la contribuci\u00f3n que ha hecho a nuestra marca y negocio a nivel global\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Comverge, <strong>la inversi\u00f3n global en medios anual de Visa asciende a 200 millones de d\u00f3lares<\/strong>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wieden+Kennedy se encargar\u00e1 de la estrategia creativa y Publicis Groupe complementar\u00e1 la gesti\u00f3n global de medios con el apoyo a las oficinas locales. <\/p>\n","protected":false},"author":29,"featured_media":115429,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158,6074],"class_list":["post-115427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios","tag-agencias-de-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visa asigna la cuenta global a Wieden+Kennedy y Publicis Groupe<\/title>\n<meta name=\"description\" content=\"Visa ha asignado a Wieden-Kennedy y Publicis Groupe el desarrollo de las campa\u00f1as globales de la firma tecnol\u00f3gica especializada en pagos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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