{"id":115344,"date":"2020-12-04T14:28:12","date_gmt":"2020-12-04T13:28:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=115344"},"modified":"2020-12-04T14:28:12","modified_gmt":"2020-12-04T13:28:12","slug":"ana-lopez-y-vicente-balbastre-nuevos-directores-asociados-de-hotwire","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=115344","title":{"rendered":"Ana L\u00f3pez y Vicente Balbastre, nuevos directores asociados de Hotwire"},"content":{"rendered":"<p><strong><a href=\"https:\/\/ipmark.com\/el-55-de-los-consumidores-elige-marcas-con-proposito\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotwire<\/a>, la consultora de comunicaci\u00f3n especializada en innovaci\u00f3n, ha anunciado el nombramiento de Ana L\u00f3pez y Vicente Balbastre como nuevos directores asociados. Con estos dos nombramientos, la consultora apuesta por el talento interno para liderar las \u00e1reas de comunicaci\u00f3n digital y de consumo de la firma en Espa\u00f1a, para el asesoramiento de marcas y compa\u00f1\u00edas de la nueva econom\u00eda.<\/strong><\/p>\n<h3><strong>Ana L\u00f3pez\u00a0<\/strong><\/h3>\n<p>La nueva directora asociada de Hotwire tiene m\u00e1s de 13 a\u00f1os de experiencia en<strong> comunicaci\u00f3n corporativa y de producto<\/strong>, as\u00ed como en e<strong>strategias digitales con p\u00fablico objetivo B2C y B2B<\/strong>. Actualmente lidera el equipo digital de la consultora de comunicaci\u00f3n, dise\u00f1ando, supervisando la implementaci\u00f3n y evaluando estrategias de contenidos digitales, community management, reputaci\u00f3n online, posicionamiento y monitorizaci\u00f3n dirigida a business Intelligence para compa\u00f1\u00edas como <strong>BBVA Next Technologies, Klarna o Kindle<\/strong>.<\/p>\n<p>Desde Hotwire <strong>asesora la estrategia de comunicaci\u00f3n digital<\/strong> de clientes de gran consumo, business to business y corporativos, ayud\u00e1ndoles a definir las mejores estrategias para mejorar su reputaci\u00f3n digital y consumer engagement. Adem\u00e1s, desde este departamento Ana ha desarrollado servicios como <strong>Hotwire Brand Monitor<\/strong> para la monitorizaci\u00f3n de la escucha activa y gesti\u00f3n de la reputaci\u00f3n online.<\/p>\n<p>Ana ha desempe\u00f1ado su carrera en varias agencias de comunicaci\u00f3n como <strong>Agencia Best y Text 100<\/strong> (Archetype) antes de incorporarse a <strong>Hotwire en el a\u00f1o 2016<\/strong>.<\/p>\n<h3><strong>Vicente Balbastre<\/strong><\/h3>\n<p>La consultora de comunicaci\u00f3n tambi\u00e9n ha anunciado el nombramiento de V<strong>icente Balbastre como nuevo director asociado<\/strong>. Con este nombramiento, la agencia consolida su divisi\u00f3n especializada en<strong> asesoramiento en comunicaci\u00f3n estrat\u00e9gica a marcas de gran consumo<\/strong>. Vicente cuenta con m\u00e1s de 14 a\u00f1os de experiencia en medios de comunicaci\u00f3n, comunicaci\u00f3n corporativa y de consumo, as\u00ed como en estrategias digitales.<\/p>\n<p>Actualmente <strong>lidera el equipo de la divisi\u00f3n de comunicaci\u00f3n de consumo de Hotwire<\/strong>, dise\u00f1ando, supervisando la implementaci\u00f3n y evaluando estrategias de contenidos y storytelling, as\u00ed como el dise\u00f1o y ejecuci\u00f3n de eventos para marcas como <strong>Amazon, Tinder, Zoom, Wallapop, o Klarna.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consultora apuesta por el talento interno para liderar las \u00e1reas de comunicaci\u00f3n digital y de consumo de la firma en Espa\u00f1a.<\/p>\n","protected":false},"author":28,"featured_media":115348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-115344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana L\u00f3pez y Vicente Balbastre, nuevos directores asociados de Hotwire<\/title>\n<meta name=\"description\" content=\"Hotwire, la consultora de comunicaci\u00f3n, ha anunciado el nombramiento de Ana L\u00f3pez y Vicente Balbastre como nuevos directores asociados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=115344\" \/>\n<meta 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