{"id":114927,"date":"2020-11-27T12:56:20","date_gmt":"2020-11-27T11:56:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=114927"},"modified":"2020-11-27T12:56:20","modified_gmt":"2020-11-27T11:56:20","slug":"seedtag-anuncia-la-adquisicion-del-100-de-la-empresa-italiana-atomikad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114927","title":{"rendered":"Seedtag anuncia la adquisici\u00f3n del 100% de la empresa italiana AtomikAd"},"content":{"rendered":"<p><strong><a href=\"https:\/\/ipmark.com\/fernando-pascual-se-incorpora-seedtag-nuevo-head-of-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Seedtag<\/a> ha anunciado la adquisici\u00f3n del 100% de la compa\u00f1\u00eda italiana AtomikAd como un paso importante en el plan de crecimiento de la compa\u00f1\u00eda para consolidar su posici\u00f3n de l\u00edder en publicidad contextual en Europa y Am\u00e9rica Latina.<\/strong><\/p>\n<p>Fundada en 2017, <strong>AtomikAd es una AdTech 100% italiana<\/strong> especializada en desarrollar soluciones innovadoras basadas en inteligencia artificial y aplicadas a la publicidad digital. La compa\u00f1\u00eda dirigida por Giulio Giovane continuar\u00e1 operando independientemente en el mercado italiano hasta finales de a\u00f1o, y el<strong> proceso de integraci\u00f3n de las dos empresas tendr\u00e1 lugar progresivamente a lo largo de 2021.<\/strong> Despu\u00e9s de esta operaci\u00f3n, AtomikAd pasar\u00e1 a formar parte de Seedtag, ya presente en Reino Unido, Francia, Espa\u00f1a, Italia, Reino Unido, Benelux, M\u00e9xico, Brasil y Colombia.<\/p>\n<p>La complementariedad de sus tecnolog\u00edas y sus acuerdos con publishers, y el hecho que ambas empresas comparten la misma visi\u00f3n sobre el futuro de la publicidad contextual, fueron clave para esta transacci\u00f3n. Adem\u00e1s, la incorporaci\u00f3n de AtomikAd permitir\u00e1 a Seedtag <strong>expandir su experiencia en en la publicidad contextual en el mercado italiano.<\/strong><\/p>\n<p><strong>Albert Nieto, Co-CEO de Seedtag<\/strong> afirma que: \u201cesta adquisici\u00f3n es un impulso hacia la consolidaci\u00f3n de nuestro liderazgo en Europa y Latam, y aumenta la escala y las capacidades que ofrecemos a nuestros clientes. Este es solo un primer paso en nuestra estrategia de consolidaci\u00f3n y compartiremos m\u00e1s noticias emocionantes en los pr\u00f3ximos meses\u201d.<\/p>\n<p>Seg\u00fan J<strong>orge Poyatos, Co-CEO de Seedtag,<\/strong> \u201cla adquisici\u00f3n de AtomikAd mejora nuestro <em>stack<\/em> de soluciones contextuales, a\u00f1adiendo nuevas capacidades para el an\u00e1lisis de v\u00eddeo y consolidando nuestra posici\u00f3n privilegiada para ayudar a los anunciantes a navegar la era <em>cookie-less<\/em>\u201d.<\/p>\n<p><strong>Giulio Giovine , CEO de Atomik Ad<\/strong>, declara: \u00abLa complementariedad entre seedtag y AtomikAd hizo posible unir las dos realidades para consolidarnos como un \u00fanico actor de referencia en Italia en publicidad contextual. Estamos muy ilusionados con este proyecto empresarial y anunciaremos muchas m\u00e1s novedades e innovaciones en un futuro pr\u00f3ximo\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de esta operaci\u00f3n, AtomikAd pasar\u00e1 a formar parte de Seedtag, ya presente en Reino Unido, Francia, Espa\u00f1a, Italia, Reino Unido, Benelux, M\u00e9xico, Brasil y Colombia.<\/p>\n","protected":false},"author":28,"featured_media":114928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-114927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seedtag anuncia la adquisici\u00f3n del 100% de la empresa italiana 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