{"id":114668,"date":"2020-11-24T13:06:19","date_gmt":"2020-11-24T12:06:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=114668"},"modified":"2020-11-24T14:39:56","modified_gmt":"2020-11-24T13:39:56","slug":"snapchat-se-adentra-en-videos-cortos-con-spotlight","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114668","title":{"rendered":"Snapchat se adentra en los v\u00eddeos cortos con Spotlight"},"content":{"rendered":"<p><strong>La popularidad de los v\u00eddeos cortos de TikTok, que tambi\u00e9n ha incorporado Instagram a trav\u00e9s de Reels, ha incentivado a Snapchat a lanzar su propio formato, similar a la app de v\u00eddeos de ByteDance. Se trata de Spotlight, una nueva secci\u00f3n dentro de la aplicaci\u00f3n que permite a los usuarios subir v\u00eddeos de menos de un minuto.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Los v\u00eddeos siguen el formato que ha popularizado la app de origen china: v\u00eddeos cortos que se reproducen de forma autom\u00e1tica en un scroll vertical y son seleccionados por un algoritmo que tiene en cuenta las preferencias del usuario. Aunque, a diferencia de TikTok, <strong>en los v\u00eddeos mostrados en Spotlight no se permiten los comentarios<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cualquier usuario podr\u00e1 subir v\u00eddeos a la plataforma, pero solo ser\u00e1n visibles para sus amigos, salvo que se marquen como p\u00fablicos. Desde la compa\u00f1\u00eda, aseguran que cada v\u00eddeo ser\u00e1 distribuido, al menos, a 100 usuarios. Y para animarles a que aprovechen la nueva funcionalidad,<strong> ofrecer\u00e1n a aquellos que logren viralizar los v\u00eddeos subidos hasta un mill\u00f3n de d\u00f3lares diarios<\/strong> de aqu\u00ed a finales de a\u00f1o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De momento, Spotlight estar\u00e1 disponible en Estados Unidos y en ciertos pa\u00edses europeos. Habr\u00e1 que esperar un tiempo para verla en Espa\u00f1a, aunque la compa\u00f1\u00eda no ha especificado cu\u00e1nto.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Popularidad del formato <em>story<\/em> y el audio digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El movimiento de Snapchat forma parte de las \u00faltimas acciones vistas en las redes sociales, en las que se replican los formatos que m\u00e1s interacci\u00f3n generan entre los usuarios. As\u00ed ha ocurrido con <strong>Twitter<\/strong>, que <strong>ha inaugurado recientemente en Espa\u00f1a Fleets<\/strong>, el formato <em>story<\/em> original de Instagram y que tambi\u00e9n han replicado <a href=\"https:\/\/ipmark.com\/historias-de-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Linkedin<\/a> y <a href=\"https:\/\/ipmark.com\/story-pins-historias-llegan-a-pinterest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de la plataforma de microblogging, los usuarios pueden publicar mensajes, fotos y v\u00eddeos que<strong> estar\u00e1n disponibles durante 24 horas<\/strong>, y pueden ser respondidos a trav\u00e9s de mensaje directo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y mientras las redes sociales miran hacia el contenido de escasa duraci\u00f3n, otro gigante del v\u00eddeo como <strong>Youtube busca adentrarse en el audio digital<\/strong>. La plataforma de v\u00eddeo propiedad de Google ha anunciado la publicaci\u00f3n en beta de sus primeros<strong> anuncios de audio<\/strong> para que las marcas puedan publicitarse en aquellos momentos en los que los usuarios dejan de ver v\u00eddeo para escucharlo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma tambi\u00e9n ha informado sobre el lanzamiento de<strong> selecciones musicales din\u00e1micas<\/strong>. Esto es, categor\u00edas que hacen referencia a g\u00e9neros musicales y a estados de \u00e1nimo, con el objetivo de ofrecer a los anunciantes la puesta en marcha de campa\u00f1as de audio segmentadas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat ha anunciado el lanzamiento de Spotlight, una nueva secci\u00f3n que permite a los usuarios crear y visualizar v\u00eddeos de escasa duraci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":114670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[148],"class_list":["post-114668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat se adentra en 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