{"id":114644,"date":"2020-11-24T14:43:27","date_gmt":"2020-11-24T13:43:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=114644"},"modified":"2020-11-24T14:43:27","modified_gmt":"2020-11-24T13:43:27","slug":"borja-velon-nuevo-director-de-comunicacion-y-eventos-de-lenovo-emea","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114644","title":{"rendered":"Borja Vel\u00f3n, nuevo director de comunicaci\u00f3n y eventos de Lenovo EMEA"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><strong>Borja Vel\u00f3n ha sido nombrado director de comunicaci\u00f3n y eventos de <a href=\"https:\/\/ipmark.com\/lenovo-apuesta-firme-por-la-innovacin-y-el-diseo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lenovo<\/a> para la regi\u00f3n EMEA (Europa, Oriente Medio y \u00c1frica). Este directivo se incorpor\u00f3 a la compa\u00f1\u00eda en 2005 y hasta el momento ocupaba el cargo de <a href=\"https:\/\/ipmark.com\/borja-velon-director-comunicacion-lenovo-emea\/\" target=\"_blank\" rel=\"noopener noreferrer\">director de comunicaci\u00f3n externa de Lenovo EMEA<\/a>.<\/strong><\/span><strong><span class=\"s1\"> En su nuevo puesto,\u00a0ampl\u00eda sus responsabilidades para liderar la estrategia de comunicaci\u00f3n, tanto externa como interna, de la compa\u00f1\u00eda en la regi\u00f3n, as\u00ed como el dise\u00f1o y ejecuci\u00f3n de eventos paneuropeos.\u00a0<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Borja Vel\u00f3n dirigir\u00e1 un amplio equipo de profesionales que tendr\u00e1 como principal objetivo\u00a0<strong>transmitir los valores corporativos de Lenovo y la misi\u00f3n de la compa\u00f1\u00eda<\/strong>\u00a0de desarrollar tecnolog\u00edas cada vez m\u00e1s inteligentes al alcance de todos, que tengan un impacto positivo en la sociedad. Con este cambio, Lenovo busca una\u00a0<strong>mayor integraci\u00f3n de sus acciones de comunicaci\u00f3n y sinergias entre las distintas audiencias, canales y plataformas, seg\u00fan han informado.\u00a0<\/strong><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">El directivo cuenta con m\u00e1s de\u00a0<strong>20 a\u00f1os de experiencia<\/strong>\u00a0en el campo de la comunicaci\u00f3n y, a lo largo de su trayectoria, ha trabajado en las \u00e1reas de comunicaci\u00f3n corporativa y de producto, gesti\u00f3n de crisis, formaci\u00f3n de portavoces, comunicaci\u00f3n interna y lobbying. Inici\u00f3 su actividad en las agencias de comunicaci\u00f3n\u00a0<strong>Llorente &amp; Cuenca y Burson-Marsteller<\/strong>, incorpor\u00e1ndose a\u00a0<strong>IBM<\/strong>\u00a0en 2001 como responsable de comunicaci\u00f3n de la divisi\u00f3n de<strong> PCs<\/strong>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Lider\u00f3 la estrategia de comunicaci\u00f3n tras el anuncio de la compra de la Divisi\u00f3n de PCs de IBM por parte del grupo chino Lenovo en 2004, y durante todo el proceso de transici\u00f3n, pasando a ocupar el puesto de director de comunicaci\u00f3n de Lenovo para Espa\u00f1a y Portugal tras la creaci\u00f3n de la nueva compa\u00f1\u00eda en mayo de 2005. Fue miembro del equipo internacional de RR.PP. de Lenovo (desplazado a Beijing) encargado de ejecutar el plan de comunicaci\u00f3n para maximizar la visibilidad de la marca como patrocinador tecnol\u00f3gico de los Juegos Ol\u00edmpicos de 2008, y ha ocupado distintos puestos de responsabilidad en el \u00e1rea de comunicaci\u00f3n de Lenovo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Borja Vel\u00f3n en nuevo puesto, ampl\u00eda sus responsabilidades para liderar la estrategia de comunicaci\u00f3n, tanto externa como interna, de la compa\u00f1\u00eda en la regi\u00f3n.<\/p>\n","protected":false},"author":28,"featured_media":114646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-114644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is 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