{"id":114569,"date":"2020-11-23T13:04:24","date_gmt":"2020-11-23T12:04:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=114569"},"modified":"2020-11-23T16:32:11","modified_gmt":"2020-11-23T15:32:11","slug":"rafael-nadal-recuerda-el-compromiso-de-telefonica-en-el-confinamiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114569","title":{"rendered":"Rafael Nadal recuerda el compromiso de Telef\u00f3nica en el confinamiento"},"content":{"rendered":"<p><b>Telefo\u0301nica ha confiado a la agencia creativa El Ruso de Rocky la creacio\u0301n de su nueva campan\u0303a publicitaria, protagonizada por Rafa Nadal.<\/b><\/p>\n<p>Bajo el <em>claim <\/em><b>\u2018Mejor conectados\u2019<\/b>, el tenista espa\u00f1ol relata en primera persona su experiencia durante el confinamiento y la importancia de la conectividad a todos los niveles, tanto emocional como tecnolo\u0301gico. En este sentido, Telefo\u0301nica muestra en este trabajo su compromiso de mantener activas las redes en Espa\u00f1a, incluso en periodos de crisis, como la actual pandemia de la COVID-19.<\/p>\n<p>La campan\u0303a, producida en colaboracio\u0301n con <b>Blur y La Can\u0303a Brothers,<\/b> tendra\u0301 presencia en televisio\u0301n, soportes de exterior, prensa y digital. La producci\u00f3n musical ha corrido a cargo de <b>Movistar Sound<\/b>, con Crist\u00f3bal Rodr\u00edguez y Vicente Miras.<\/p>\n<p>Esta campa\u00f1a coincide el acuerdo firmado entre Rafa Nadal, y Telef\u00f3nica, por el que se prorroga la colaboraci\u00f3n del tenista como embajador de la compa\u00f1\u00eda por un per\u00edodo de cinco a\u00f1os m\u00e1s. Esta alianza empez\u00f3 en 2014.<\/p>\n<p><iframe loading=\"lazy\" title=\"Movistar_MejorConectados_90s\" src=\"https:\/\/player.vimeo.com\/video\/481643121?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a publicitaria \u2018Mejor conectados\u2019 ha sido desarrollada por la agencia creativa El Ruso de Rocky.<\/p>\n","protected":false},"author":30,"featured_media":114575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,227],"class_list":["post-114569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-telefonica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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