{"id":114455,"date":"2020-11-20T12:11:11","date_gmt":"2020-11-20T11:11:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=114455"},"modified":"2020-11-20T15:15:31","modified_gmt":"2020-11-20T14:15:31","slug":"los-descuentos-del-black-friday-2020-marcaran-las-ventas-de-las-marcas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114455","title":{"rendered":"Los descuentos del Black Friday 2020 determinar\u00e1n las ventas de las marcas"},"content":{"rendered":"

La pandemia dibuja un Black Friday 2020<\/b> <\/a>diferente, anticipado, en algunos casos, que muchos espa\u00f1oles esperaban para buscar descuentos en productos deseados. Cerca del 55% de los consumidores saben que art\u00edculos quiere y esperan promociones en estos d\u00edas, mientras que un 46% rehuyen de las ofertas flash y conf\u00edan en encontrar mayores bajadas de precios que otros a\u00f1os (42%), tanto en tienda online como en la f\u00edsica.<\/p>\n

Estos datos han sido analizados por la unidad de negocio de Mediapost<\/b><\/a>, Directia<\/b>, especializada en soluciones log\u00edsticas, que recoge, en un estudio, algunas de las tendencias de compra previstas para el \u201cviernes negro\u201d de este a\u00f1o, despu\u00e9s de haber entrevistado a m\u00e1s de 1.000 espa\u00f1oles a trav\u00e9s de la aplicaci\u00f3n Ofertia<\/b>.<\/p>\n

Esta investigaci\u00f3n revela alta intenci\u00f3n de compra<\/strong> en los consumidores espa\u00f1oles para este Black Friday, seg\u00fan un 67% de los encuestados que planean aprovechar estos d\u00edas de promociones y descuentos para realizar sus adquisiciones, aunque, de ellos, s\u00f3lo tres de cada 10 podr\u00e1n adelantar la cesta navide\u00f1a.<\/p>\n

El ecommerce asumir\u00e1 mayor tr\u00e1fico<\/b><\/h2>\n

Las compras de estos d\u00edas estar\u00e1n m\u00e1s repartidas que otros a\u00f1os, entre la tienda f\u00edsica (53%) y el ecommerce (47%). En ese sentido, los comercio tienen que tener en cuenta las expectativas sanitarias<\/strong>, puesto que siete de cada 10 esperan encontrar medidas extremas de seguridad e higiene, y un 50% se muestra preocupado en el tema de los aforos. Del total encuestado, un 10% no acudir\u00e1 al punto de venta, salvo a recoger un paquete. \u201cEl\u00a0 canal online asumir\u00e1 mayor tr\u00e1fico que otros a\u00f1os. Marcas y retailers tendr\u00e1n que poner a punto la log\u00edstica de sus ecommerce para enfrentar la demanda del periodo navide\u00f1o<\/b>, que inicia desde hace a\u00f1os en el Black Friday\u201d, ha indicado David Arteaga, responsable de Directia.<\/p>\n

Moda, l\u00eddera la intenci\u00f3n de compra<\/h2>\n

Por categor\u00edas, la de moda <\/b>es la que m\u00e1s intenci\u00f3n de compra recibir\u00e1 en estas fechas de promociones y descuentos (41%), seguida de decoraci\u00f3n y menaje del hogar,<\/b> que repunta este a\u00f1o debido al COVID-19 y al confinamiento, con un 33%, y las de tecnolog\u00eda<\/b> personal y del hogar, con un 30%, respectivamente. Fitness<\/b><\/em>, en auge durante los meses pasados, recibe un 10%. El ticket medio oscilar\u00e1 entre los 100 y 250 euros.\u00a0<\/b><\/p>\n

\u201cLos retailers espa\u00f1oles deben estar preparados este a\u00f1o para ofrecer las promociones\u00a0 m\u00e1s interesantes, adem\u00e1s de alinear sus canales<\/strong> y ofrecerlas en su ecommerce y en la\u00a0 tienda f\u00edsica por igual. Nunca las promociones y descuentos conducir\u00e1n tanto las ventas<\/b> como este a\u00f1o\u201d, ha recomendado el responsable de Directia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Las compras de estos d\u00edas estar\u00e1n m\u00e1s repartidas que otros a\u00f1os, entre la tienda f\u00edsica (53%) y el ecommerce (47%).<\/p>\n","protected":false},"author":30,"featured_media":114457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2154],"class_list":["post-114455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ecommerce"],"acf":[],"yoast_head":"\nLos descuentos del Black Friday 2020 marcar\u00e1n las ventas de las marcas<\/title>\n<meta name=\"description\" content=\"Los descuentos y promociones del Black Friday 2020 marcar\u00e1n las ventas de las marcas y retailers, mejorando la log\u00edstica del ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=114455\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los descuentos del Black Friday 2020 marcar\u00e1n las ventas de las marcas\" \/>\n<meta property=\"og:description\" content=\"Los descuentos y promociones del Black Friday 2020 marcar\u00e1n las ventas de las marcas y retailers, mejorando la log\u00edstica del ecommerce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=114455\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T11:11:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-20T14:15:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Black-Friday-2020-Ipmark-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Los descuentos del Black Friday 2020 determinar\u00e1n las ventas de las marcas\",\"datePublished\":\"2020-11-20T11:11:11+00:00\",\"dateModified\":\"2020-11-20T14:15:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455\"},\"wordCount\":460,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Black-Friday-2020-Ipmark-ok.jpg\",\"keywords\":[\"ecommerce\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=114455\",\"name\":\"Los descuentos del Black Friday 2020 marcar\u00e1n las ventas de las marcas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Black-Friday-2020-Ipmark-ok.jpg\",\"datePublished\":\"2020-11-20T11:11:11+00:00\",\"dateModified\":\"2020-11-20T14:15:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Los descuentos y promociones del Black Friday 2020 marcar\u00e1n las ventas de las marcas y retailers, mejorando la log\u00edstica del ecommerce.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=114455\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Black-Friday-2020-Ipmark-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Black-Friday-2020-Ipmark-ok.jpg\",\"width\":1140,\"height\":760},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114455#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Los descuentos del Black Friday 2020 determinar\u00e1n las ventas de las marcas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Los descuentos del Black Friday 2020 marcar\u00e1n las ventas de las marcas","description":"Los descuentos y promociones del Black Friday 2020 marcar\u00e1n las ventas de las marcas y retailers, mejorando la log\u00edstica del ecommerce.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=114455","og_locale":"es_ES","og_type":"article","og_title":"Los descuentos del Black Friday 2020 marcar\u00e1n las ventas de las marcas","og_description":"Los descuentos y promociones del Black Friday 2020 marcar\u00e1n las ventas de las marcas y retailers, mejorando la log\u00edstica del ecommerce.","og_url":"https:\/\/ipmark.com\/?p=114455","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-11-20T11:11:11+00:00","article_modified_time":"2020-11-20T14:15:31+00:00","og_image":[{"width":1140,"height":760,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Black-Friday-2020-Ipmark-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=114455#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=114455"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Los descuentos del Black Friday 2020 determinar\u00e1n las ventas de las marcas","datePublished":"2020-11-20T11:11:11+00:00","dateModified":"2020-11-20T14:15:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=114455"},"wordCount":460,"image":{"@id":"https:\/\/ipmark.com\/?p=114455#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Black-Friday-2020-Ipmark-ok.jpg","keywords":["ecommerce"],"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=114455","url":"https:\/\/ipmark.com\/?p=114455","name":"Los descuentos del Black Friday 2020 marcar\u00e1n las ventas de las marcas","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=114455#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=114455#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Black-Friday-2020-Ipmark-ok.jpg","datePublished":"2020-11-20T11:11:11+00:00","dateModified":"2020-11-20T14:15:31+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Los descuentos y promociones del Black Friday 2020 marcar\u00e1n las ventas de las marcas y retailers, mejorando la log\u00edstica del ecommerce.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=114455#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=114455"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=114455#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Black-Friday-2020-Ipmark-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Black-Friday-2020-Ipmark-ok.jpg","width":1140,"height":760},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=114455#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Los descuentos del Black Friday 2020 determinar\u00e1n las ventas de las marcas"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/114455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114455"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/114455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/114457"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}