{"id":114442,"date":"2020-11-20T13:00:27","date_gmt":"2020-11-20T12:00:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=114442"},"modified":"2020-11-20T14:22:43","modified_gmt":"2020-11-20T13:22:43","slug":"compass-group-lanza-mi-ciudad-perfecta-para-apoyar-los-bancos-de-alimentos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=114442","title":{"rendered":"Compass Group lanza &#8216;Mi Ciudad Perfecta&#8217; para apoyar a los Bancos de Alimentos"},"content":{"rendered":"<p><strong>Compass Group ha lanzado un juego interactivo que a descubre a trav\u00e9s de cuatro preguntas cu\u00e1l es tu cuidad perfecta para vivir. Sin embargo, al final de este juego el usuario descubre que la ciudad perfecta no existe. En todas las ciudades hay pobreza y eso les impide convertirse en tu ciudad perfecta para vivir.\u00a0<\/strong><\/p>\n<p>Esta campa\u00f1a forma parte de Grow Food Banks, movimiento fruto de la alianza entre <strong>Compass Group Espa\u00f1a y la Federaci\u00f3n Espa\u00f1ola de Bancos de Alimentos (FESBAL)<\/strong> para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables. Una iniciativa para sensibilizar a empleados de la compa\u00f1\u00eda, clientes, usuarios y proveedores ante la coyuntura econ\u00f3mica y sanitaria, con el objetivo de que los <strong>Bancos de Alimentos permanezcan llenos.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-114446\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/campana-contra-la-pobreza-1024x629.jpg\" alt=\"\" width=\"800\" height=\"491\" \/><\/p>\n<p><strong>Grow Food Banks<\/strong> es un portal web en el que lanzan un reto a todos sus empleados, clientes y usuarios para que se sumen y realicen sus donaciones econ\u00f3micas y de recogida de alimentos en los distintos centros en los que opera con su servicio de restauraci\u00f3n. Adem\u00e1s, sensibiliza a sus proveedores para que realicen donaciones tanto econ\u00f3micas como de materia prima y contribuyan a mantener llenos los Bancos de Alimentos, algo tan necesario para nuestra sociedad. Y es que d<strong>urante la pandemia el n\u00famero de beneficiarios de los Bancos de Alimentos creci\u00f3 un 40%<\/strong>.<\/p>\n<p><strong>Marc Gonzalez, director de marketing y comunicaci\u00f3n de Compass Group Spain<\/strong> \u201cGrow Food Banks es un Proyecto de personas para personas. Hemos trabajado para lanzar la campa\u00f1a Mi Ciudad Perfecta a modo de juego para acercarnos a tocar las conciencias de nuestra comunidad de empleados, clientes y proveedores. Concienciarles de que este problema es de todos. Les planteamos cuestiones banales como <strong>Mi Ciudad Perfecta para posteriormente darles un golpe de realidad, que es desoladora<\/strong>. La situaci\u00f3n que vivimos requiere la colaboraci\u00f3n de todos, es imprescindible que los 54 Bancos de Alimentos de toda Espa\u00f1a se mantengan llenos para evitar una autentica crisis alimentaria\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de un juego interactivo, Compass Group lanza una campa\u00f1a para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables<\/p>\n","protected":false},"author":28,"featured_media":114447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[5357],"class_list":["post-114442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing-con-causa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compass Group lanza &#039;Mi Ciudad Perfecta&#039; para apoyar la recogida de alimentos<\/title>\n<meta name=\"description\" content=\"Compass Group ha lanzado una campa\u00f1a para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=114442\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compass Group lanza &#039;Mi Ciudad Perfecta&#039; para apoyar la recogida de alimentos\" \/>\n<meta property=\"og:description\" content=\"Compass Group ha lanzado una campa\u00f1a para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=114442\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T12:00:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-20T13:22:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ciudad-perfecta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clara Herrador\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Clara Herrador\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442\"},\"author\":{\"name\":\"Clara Herrador\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"headline\":\"Compass Group lanza &#8216;Mi Ciudad Perfecta&#8217; para apoyar a los Bancos de Alimentos\",\"datePublished\":\"2020-11-20T12:00:27+00:00\",\"dateModified\":\"2020-11-20T13:22:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442\"},\"wordCount\":356,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ciudad-perfecta.jpg\",\"keywords\":[\"marketing con causa\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=114442\",\"name\":\"Compass Group lanza 'Mi Ciudad Perfecta' para apoyar la recogida de alimentos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ciudad-perfecta.jpg\",\"datePublished\":\"2020-11-20T12:00:27+00:00\",\"dateModified\":\"2020-11-20T13:22:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\"},\"description\":\"Compass Group ha lanzado una campa\u00f1a para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=114442\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ciudad-perfecta.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ciudad-perfecta.jpg\",\"width\":1140,\"height\":681},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=114442#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Compass Group lanza &#8216;Mi Ciudad Perfecta&#8217; para apoyar a los Bancos de Alimentos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/a95f96dea128fdc504cc9f8f2f997621\",\"name\":\"Clara Herrador\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g\",\"caption\":\"Clara Herrador\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=28\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Compass Group lanza 'Mi Ciudad Perfecta' para apoyar la recogida de alimentos","description":"Compass Group ha lanzado una campa\u00f1a para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=114442","og_locale":"es_ES","og_type":"article","og_title":"Compass Group lanza 'Mi Ciudad Perfecta' para apoyar la recogida de alimentos","og_description":"Compass Group ha lanzado una campa\u00f1a para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables","og_url":"https:\/\/ipmark.com\/?p=114442","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2020-11-20T12:00:27+00:00","article_modified_time":"2020-11-20T13:22:43+00:00","og_image":[{"width":1140,"height":681,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/ciudad-perfecta.jpg","type":"image\/jpeg"}],"author":"Clara Herrador","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Clara Herrador","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=114442#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=114442"},"author":{"name":"Clara Herrador","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"headline":"Compass Group lanza &#8216;Mi Ciudad Perfecta&#8217; para apoyar a los Bancos de Alimentos","datePublished":"2020-11-20T12:00:27+00:00","dateModified":"2020-11-20T13:22:43+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=114442"},"wordCount":356,"image":{"@id":"https:\/\/ipmark.com\/?p=114442#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ciudad-perfecta.jpg","keywords":["marketing con causa"],"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=114442","url":"https:\/\/ipmark.com\/?p=114442","name":"Compass Group lanza 'Mi Ciudad Perfecta' para apoyar la recogida de alimentos","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=114442#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=114442#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ciudad-perfecta.jpg","datePublished":"2020-11-20T12:00:27+00:00","dateModified":"2020-11-20T13:22:43+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621"},"description":"Compass Group ha lanzado una campa\u00f1a para colaborar en la recogida de alimentos y donaciones econ\u00f3micas para los m\u00e1s vulnerables","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=114442#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=114442"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=114442#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/ciudad-perfecta.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/ciudad-perfecta.jpg","width":1140,"height":681},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=114442#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Compass Group lanza &#8216;Mi Ciudad Perfecta&#8217; para apoyar a los Bancos de Alimentos"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/a95f96dea128fdc504cc9f8f2f997621","name":"Clara Herrador","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/372065d68824559c693e61a472515bb8320d5e2f97da424e520f0938375ead05?s=96&d=mm&r=g","caption":"Clara Herrador"},"url":"https:\/\/ipmark.com\/?author=28"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/114442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=114442"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/114442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/114447"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=114442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=114442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=114442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}